What users are saying about
1 Rating
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Score 10 out of 100
7 Ratings
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Score 9 out of 100

Attribute Ratings

  • Claritas PRIZM Premier is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Likelihood to Recommend

10.0

Claritas PRIZM Premier

100%
1 Rating
9.5

Modus

95%
2 Ratings

Likelihood to Renew

10.0

Claritas PRIZM Premier

100%
1 Rating
9.0

Modus

90%
1 Rating

Usability

Claritas PRIZM Premier

N/A
0 Ratings
10.0

Modus

100%
1 Rating

Support Rating

Claritas PRIZM Premier

N/A
0 Ratings
9.0

Modus

90%
2 Ratings

Implementation Rating

Claritas PRIZM Premier

N/A
0 Ratings
10.0

Modus

100%
2 Ratings

Likelihood to Recommend

Claritas

  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
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Modus

ADR is a great interactive tool for B2B businesses that sales deals one-on-one with the customer. I don't think it would be well suited for B2C businesses because of the need and cost for individual licenses per user. I would highly recommend this tool to B2B companies that practice traditional sales with a technological edge.
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Pros

Claritas

  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
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Modus

  • Allows us to include video collateral in our portfolio
  • Allows visibility into an activity that the recipient performs once collateral is sent to them
  • Provides analytics around most and least used pieces of collateral
  • Allows our marketing team to generate and upload new collateral on demand
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Cons

Claritas

  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
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Modus

  • I wish the App UI was the same across all platforms. The app looks different on Windows than iOS.
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Pricing Details

Claritas PRIZM Premier

Starting Price

Editions & Modules

Claritas PRIZM Premier editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Modus

    Starting Price

    Editions & Modules

    Modus editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      The off-the-shelf version starts at $45 per user per month. Whitelabel, integrations, enterprise pricing and authentication packages available on request.

      Likelihood to Renew

      Claritas

      It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
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      Modus

      App Data Room has been instrumental in allowing our sale representatives to present up-to-date and innovative marketing collateral to potential customers. A second value add is that our Marketing Department is able to create and upload the most current material to the app so that our sales representatives have access to the most up-to-date information to present to our customers.
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      Usability

      Claritas

      No answers on this topic

      Modus

      Overall, the App Data Room product is easy to use. Our Marketing Department is able to quickly upload updated and new material once they create the documents. Users are able to quickly find material filed by subject matter. Once the appropriate material is located, it can be presented on their iPad and emailed to prospective customers who indicate interest in the products.
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      Support Rating

      Claritas

      No answers on this topic

      Modus

      The few support requests that we have submitted have been resolved within 2 business days. The App Data Room staff has also been responsive to suggestions from our staff to upgrade the product - specifically in the area of analytics.
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      Implementation Rating

      Claritas

      No answers on this topic

      Modus

      No, key insights. Implementation was easy. The App Data Room staff hosted initial training sessions for our support personnel, and then these support persons conducted training and support sessions for our users.
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      Alternatives Considered

      Claritas

      No answers on this topic

      Modus

      We've used custom developed tools in the past but the upfront cost is very high and the solution we had was very costly to update. We did not have a CMS previously so real-time updates were unheard of. App Data Room has all of the features we previously had plus so much more.
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      Return on Investment

      Claritas

      • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
      • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
      • It has helped support expansion into a new market for our health insurance products.
      • We are able to design products based on the populations needs and behaviors rather than what someone heard.
      • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
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      Modus

      • I don't have any hard numbers. But all I get are good reviews and compliments from our sales team and customers who interact with ADR.
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      Screenshots

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