Claritas PRIZM Premier vs. Sprinklr Insights

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Claritas PRIZM Premier
Score 10.0 out of 10
N/A
PRIZM Premier from Claritas is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.N/A
Sprinklr Insights
Score 8.9 out of 10
N/A
Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.N/A
Pricing
Claritas PRIZM PremierSprinklr Insights
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Claritas PRIZM PremierSprinklr Insights
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Claritas PRIZM PremierSprinklr Insights
Top Pros

No answers on this topic

Top Cons
Best Alternatives
Claritas PRIZM PremierSprinklr Insights
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Sprinklr Insights
Sprinklr Insights
Score 8.9 out of 10
1-Social
1-Social
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Claritas PRIZM PremierSprinklr Insights
Likelihood to Recommend
10.0
(1 ratings)
8.1
(27 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
8.2
(1 ratings)
Support Rating
-
(0 ratings)
7.4
(3 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
4.5
(1 ratings)
User Testimonials
Claritas PRIZM PremierSprinklr Insights
Likelihood to Recommend
Claritas
  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
Read full review
Sprinklr
Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.
Read full review
Pros
Claritas
  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
Read full review
Sprinklr
  • Product Insight — Being able to add in our products so we can have positive and negative insights.
  • Community Insights — We were able to watch out community and see what they were talking about.
  • Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.
Read full review
Cons
Claritas
  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
Read full review
Sprinklr
  • Include more sources in listening, every time we share listening data with a wider team we also make them aware of listening limitations as our data is very often challenged
  • 'Uncategorized' age category in demographics for listening - it's always a majority which doesn't look great
  • Overall the main feedback is that there is so much data available but it's very difficult to extract any insights from listening/benchmarking. Some inspiration/advice would be much appreciated.
Read full review
Likelihood to Renew
Claritas
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
Read full review
Sprinklr
No answers on this topic
Usability
Claritas
No answers on this topic
Sprinklr
Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience.
Read full review
Support Rating
Claritas
No answers on this topic
Sprinklr
We have had some good experiences, especially during renewal periods, but support has suddenly disappeared when the renewal is completed. Also, while we have multiple teams, those deemed more important or more likely to expand their purchase are given more attention. This decision comes from Sprinklr, not internally, so they are prioritizing support for teams which are actually not the teams paying the majority of the money for the service.
Read full review
Alternatives Considered
Claritas
No answers on this topic
Sprinklr
They are not included in all the things. It is integrated with different AI technologies. I like working with the Sprinklr team and building my own dashboards for new initiatives. The insights presented about the market are unmatched. See what people say about my brand or category like the hashtag research function for Instagram and Twitter. It would even suggest hashtags. Ease of use—from bullion coding/keyword building to analytics dashboarding
Read full review
Return on Investment
Claritas
  • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
  • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
  • It has helped support expansion into a new market for our health insurance products.
  • We are able to design products based on the populations needs and behaviors rather than what someone heard.
  • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
Read full review
Sprinklr
  • It has definitely improved our analytical insights by making the platform flexible enough to be able to deep dive and pull up a report on any metric and drive it.
  • Real-time data is the boss of all. It helps us fix things with engagement team before the damage is done.
  • User friendly UI has made it easy to operate and increase productivity.
Read full review
ScreenShots