Classy vs Kindful

• Classy's design editor makes it simple for anyone to design a beautiful campaign quickly and fairly simply. They make it simple to change colors, text, add images all while keeping the template looking modern. Since there is no designer or marketing person on our small team this has allowed me to make campaigns that look great with little previous experience.
• Classy also offers a large quantity of guides and resources that you can download or view on their website for a variety of relevant issues in the worlds of marketing, communications, and fundraising. They provide useful examples and tips that anyone can apply to their own work in order to achieve their goals.
• Classy's customer service is probably their best aspect. In addition to having a chat function, which allows you to instantly chat with someone about your issue, they have an extensive help center and have hired additional Salesforce experts to their team for complicated questions in regard to the Salesforce connector.

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• We particularly love the flexibility of Kindful's donation pages and donation plug-ins. They make it possible for us to accept donations on our website, without having donors have to leave the website.
• Kindful effectively streamlines back-office functions including acknowledgements for gifts - which saves our small 2-person team vital hours each week.
• Kindful integrates to a variety of valuable platforms, allowing us to manage all of our data in one place. Currently, we integrate with MailChimp [so all email recipients are segmented in Kindful, emails are sent from MailChimp], Fundraising Report Card, and several custom integrations through Kindful's open API [including one that tracks volunteer events and another that connects to CauseVox].
• Kindful's basic metrics and "dashboard" give us instant access to live fundraising results that are shown against historical information - giving us the ability to see how we're doing at all times.

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• The customization is limited, so if you're looking for something that you can make a lot of changes to, this wouldn't be the program to use. That does make it easier to set up, but you have to be mindful that you'll only be able to change so much.
• Classy also isn't a full CRM program (it doesn't claim to be so that's no fault of theirs). Just something to keep in mind that you'll end up with fundraising data here and eventually you're going to want to be able to pull all this info into your main database to be able to properly communicate and maintain these records.
• The admin tools are a little confusing for someone who is new to the system. It's pretty easy to fumble around and find what you need, but some of the features don't quite make sense as to where you'd find them (for example, if you need to delete a fundraising page, it's a little hard to find where you'd do this). Just a bit of a learning curve as there would be with any software.

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• Detailed custom email campaigns and reports can be confusing to navigate. However, Kindful provides excellent customer support and training to make it as easy as possible.
• The price can be a turn off for many people, but if you have an aggressive plan to increase funding, Kindful pricing is scalable based on the size of your database.

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• Over the past 2 years our organization, events, and programming has grown roughly 135%. Using Classy daily helped us to achieve that.
• The platform has helped us identify ongoing or sporadic supporters that we can engage further with to turn into top supporters.

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• It is great to be able to quickly tell a prospective sponsor how we are doing financially in each fundraiser along with repeat donors that are helping to keep us going.
• I love that it sends a receipt to the donor immediately (if the email address is included in the profile) without me having to do anything! I am sure our donors love it too.

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