Classy vs. Kindful, a Bloomerang product

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Classy
Score 7.6 out of 10
N/A
Classy is a fundraising platform that supports direct giving and peer-to-peer fundraising, recurring donations, and event management. Classy offers nonprofits the tools to provide the right experience to the right donor at the right time. Classy gives nonprofits access to customizable campaigns, best-in-class integrations, and an expansive library of resources including always-available care agents and hands-on fundraising coaches. Together, the vendor states that Classy and…N/A
Kindful, a Bloomerang product
Score 7.7 out of 10
N/A
Kindful aims to help nonprofit organizations across the world fundraise more effectively. Kindful includes fundraising tools, reporting, and analytics all in one CRM. Kindful was acquired by Bloomerang in January, 2021. It is now a Bloomerang product.
$119
per month
Pricing
ClassyKindful, a Bloomerang product
Editions & Modules
No answers on this topic
Standard
$119
per month
Standard
$239
per month
Standard
$349
per month
Standard
$459
per month
Standard
$579
per month
Standard
$699
per month
Offerings
Pricing Offerings
ClassyKindful, a Bloomerang product
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAll plans include: unlimited admin users, unlimited donation pages with peer-to-peer fundraising, built-in integrations, and automated reporting. Pricing also includes comprehensive web-based training upon signup and ongoing online support at no additional cost.
More Pricing Information
Community Pulse
ClassyKindful, a Bloomerang product
Considered Both Products
Classy
Chose Classy
CrowdRise has been better overall for us. They are both very similar, but CrowdRise was cheaper for our needs and integrated with more of the other software that we used. You can't go wrong with either, but we prefer CrowdRise over Classy. However, Classy has more expertise and …
Kindful, a Bloomerang product
Chose Kindful, a Bloomerang product
Kindful was cheaper and had functions that better suited our needs. The donation pages and donor management were better than the competitors for the price.
Top Pros
Top Cons
Best Alternatives
ClassyKindful, a Bloomerang product
Small Businesses
OneCause
OneCause
Score 9.3 out of 10
Bloomerang
Bloomerang
Score 9.1 out of 10
Medium-sized Companies
OneCause
OneCause
Score 9.3 out of 10
Bloomerang
Bloomerang
Score 9.1 out of 10
Enterprises
Blackbaud CRM
Blackbaud CRM
Score 7.4 out of 10
Blackbaud CRM
Blackbaud CRM
Score 7.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClassyKindful, a Bloomerang product
Likelihood to Recommend
8.6
(53 ratings)
8.9
(19 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
9.9
(3 ratings)
9.8
(11 ratings)
User Testimonials
ClassyKindful, a Bloomerang product
Likelihood to Recommend
Classy.org
Well suited for organizations with large fundraising programs or many recurring donors, especially those who have the staffing to devote to reporting and fundraising data analysis. Variety of payment options is good for mobile-first or younger audiences who may be taking more frequent advantage of payment methods like Venmo and Apple Pay. Most useful if it is used in tandem as an event registration/event hosting platform (Classy Event Registration or Classy Live) as attendee data and fundraising is kept in a single place. Less appropriate for smaller organizations, or folks that will not be doing crowdfunding/peer-to-peer/events. There are other platforms that do standard donation pages well that have fewer bells and whistles but are accordingly cheaper.
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Bloomerang
Kindful is well suited when:
  • Important to integrate with a wide range of systems such as online fundraising tools or event registration without being tied to a single vendor
  • Small to medium sized organizations looking for an affordable but powerful donor database/CRM
  • Need a powerful but user friendly tool with customizable reports
Kindful is not well suited when:
  • You need very advanced customization such as the ability to built entire custom screens
  • You need to track donations in multiple currencies
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Pros
Classy.org
  • The Classy platform is easy to use, both for the staff and our volunteer fundraisers
  • It's easy to build a great looking fundraising page
  • Classy support (particularly chat and phone) are attentive and responsive. Every one there is smart and nice!
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Bloomerang
  • We particularly love the flexibility of Kindful's donation pages and donation plug-ins. They make it possible for us to accept donations on our website, without having donors have to leave the website.
  • Kindful effectively streamlines back-office functions including acknowledgements for gifts - which saves our small 2-person team vital hours each week.
  • Kindful integrates to a variety of valuable platforms, allowing us to manage all of our data in one place. Currently, we integrate with MailChimp [so all email recipients are segmented in Kindful, emails are sent from MailChimp], Fundraising Report Card, and several custom integrations through Kindful's open API [including one that tracks volunteer events and another that connects to CauseVox].
  • Kindful's basic metrics and "dashboard" give us instant access to live fundraising results that are shown against historical information - giving us the ability to see how we're doing at all times.
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Cons
Classy.org
  • Campaigns lack customization options which can be limiting- while you can add code to make some changes, there is a basic framework that you can't always override.
  • Slow to roll out some donor payment options like Venmo.
  • Not inexpensive price point and on an annual contract, so the software is definitely an investment.
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Bloomerang
  • Detailed custom email campaigns and reports can be confusing to navigate. However, Kindful provides excellent customer support and training to make it as easy as possible.
  • The price can be a turn off for many people, but if you have an aggressive plan to increase funding, Kindful pricing is scalable based on the size of your database.
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Usability
Classy.org
VERY easy to use, but lacks flexibility. But very easy to learn and master, even for someone with technical skills. They offer live chat which is a great help for on-demand support. At higher call volumes, you may wait 10 minutes, but I’ve never waited for more than that and the support if 90% of the time very helpful.
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Bloomerang
No answers on this topic
Support Rating
Classy.org
Classy's team was very helpful as we transitioned over, and helped us get everything set up quite easily. The few times we've had issues or questions, their online chat feature has been a quick way to get answers. On Giving Tuesday last year, the site went down, but Classy was quick with communication to its clients and had the problem resolved in about an hour. I know that if we have any problems or questions, the company and its team will be responsive and helpful. That makes a difference to me and our small team. We don't have time to troubleshoot or stay on hold for a long time waiting for support.
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Bloomerang
I have not utilized the support for Kindful very often but the one time I have was fantastic. It was quick, courteous and thorough. Kindful consistently offers Webinars that outline the best way to utilize their product and get the most out of it. I think Kindful does a pretty solid job with support.
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Alternatives Considered
Classy.org
I have not used any other platforms like Classy. Given I came into this organization after Classy was already chosen, I was pleased with how easy it was to learn the platform and how user-friendly the entire thing is. Although I haven't used any other platforms like it, I would highly recommend it.
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Bloomerang
We recently added HarnessApp to our software tools. Harness has a strong donor interface but not the backbone that Kindful has to offer. We find them a good match. I looked at dozens of other platforms that compare to Kindful but we always find ourselves sticking with Kindful as our primary CRM.
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Return on Investment
Classy.org
  • This has been nothing but positive. We use the basic version so there is no fee associated with it other than a percentage of each transaction. So everything that comes in is added revenue where the only investment is staff time, but there is no monetary investment.
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Bloomerang
  • It is great to be able to quickly tell a prospective sponsor how we are doing financially in each fundraiser along with repeat donors that are helping to keep us going.
  • I love that it sends a receipt to the donor immediately (if the email address is included in the profile) without me having to do anything! I am sure our donors love it too.
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ScreenShots

Classy Screenshots

Screenshot of Campaign Designer: Campaign pages can be used to collect one-time or recurring donations through a customizable, mobile-responsive web page optimized for conversion.Screenshot of Peer-to-Peer: Mobilizes supporters with tools to fundraise on a nonprofit's behalf.Screenshot of Classy Live: Powers events of any size and location with an event fundraising platform that unites donors around a customized experience.Screenshot of Recurring Giving: To build a reliable revenue stream and appeal to more donors for ongoing support.Screenshot of Embedded Donation Forms: Maximizes conversion and revenue on websites using a form built for performance.Screenshot of Crowdfunding: To tell a story and inspire support for a cause with conversion-optimized crowdfunding campaigns.

Kindful, a Bloomerang product Screenshots

Screenshot of Reporting analyticsScreenshot of Contact profileScreenshot of Fundraising functionality