What users are saying about
1 Rating
2 Ratings
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Score 9.5 out of 100
1 Rating
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Score 9 out of 100

Likelihood to Recommend

Clear C2 C2CRM

C2CRM has totally modified the way we used to manage our sales and marketing. We can now manage the budget and proposals using it. Also, its interface is simple and navigation through this software is very smooth. Its reporting tool is so precise and possesses all the details. What is not appealing about this software is its price which is sky-high and unaffordable for us. But if someone is looking for a tool to manage their sales, C2CRM is the perfect one for managing customer relations and satisfaction.
Donna-sue Carpenter | TrustRadius Reviewer

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Clear C2 C2CRM
9.3
Custora
8.5
Customer data management / contact management
Clear C2 C2CRM
9.0
Custora
9.0
Workflow management
Clear C2 C2CRM
9.5
Custora
8.0
Territory management
Clear C2 C2CRM
8.9
Custora
8.0
Opportunity management
Clear C2 C2CRM
9.5
Custora
Integration with email client (e.g., Outlook or Gmail)
Clear C2 C2CRM
9.5
Custora
9.0
Contract management
Clear C2 C2CRM
10.0
Custora
Quote & order management
Clear C2 C2CRM
9.0
Custora
Interaction tracking
Clear C2 C2CRM
9.0
Custora
Channel / partner relationship management
Clear C2 C2CRM
9.0
Custora

Customer Service & Support

Clear C2 C2CRM
9.6
Custora
Case management
Clear C2 C2CRM
10.0
Custora
Call center management
Clear C2 C2CRM
9.5
Custora
Help desk management
Clear C2 C2CRM
9.5
Custora

Marketing Automation

Clear C2 C2CRM
9.8
Custora
Lead management
Clear C2 C2CRM
10.0
Custora
Email marketing
Clear C2 C2CRM
9.5
Custora

CRM Project Management

Clear C2 C2CRM
9.3
Custora
Task management
Clear C2 C2CRM
9.5
Custora
Billing and invoicing management
Clear C2 C2CRM
9.0
Custora
Reporting
Clear C2 C2CRM
9.5
Custora

CRM Reporting & Analytics

Clear C2 C2CRM
9.2
Custora
Forecasting
Clear C2 C2CRM
9.5
Custora
Pipeline visualization
Clear C2 C2CRM
9.0
Custora
Customizable reports
Clear C2 C2CRM
9.0
Custora

Customization

Clear C2 C2CRM
9.2
Custora
9.0
Custom fields
Clear C2 C2CRM
9.5
Custora
9.0
Custom objects
Clear C2 C2CRM
9.0
Custora
9.0
Scripting environment
Clear C2 C2CRM
9.5
Custora
API for custom integration
Clear C2 C2CRM
9.0
Custora
9.0

Security

Clear C2 C2CRM
9.0
Custora
Single sign-on capability
Clear C2 C2CRM
9.0
Custora
Role-based user permissions
Clear C2 C2CRM
8.9
Custora

Social CRM

Clear C2 C2CRM
9.5
Custora
Social data
Clear C2 C2CRM
10.0
Custora
Social engagement
Clear C2 C2CRM
9.0
Custora

Integrations with 3rd-party Software

Clear C2 C2CRM
8.5
Custora
9.0
Marketing automation
Clear C2 C2CRM
9.0
Custora
9.0
Compensation management
Clear C2 C2CRM
8.0
Custora

Platform

Clear C2 C2CRM
7.0
Custora
Mobile access
Clear C2 C2CRM
7.0
Custora

Pros

Clear C2 C2CRM

  • Communicating well with us
  • Understanding our unique needs
  • Quick responses for customized needs
Clark Landguth | TrustRadius Reviewer

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Cons

Clear C2 C2CRM

  • It lacks customizability for some special categories, so more frequent updates would be more useful for workflow.
  • It possesses all the features we needed most, but there should be remote access and asset management too.
  • High-quality networking is required to complete the procedure otherwise its various features can be lost.
Donna-sue Carpenter | TrustRadius Reviewer

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Usability

Clear C2 C2CRM

Clear C2 C2CRM 9.0
Based on 1 answer
I’ve been practicing this software for ages and it is very helpful for me to allocate my marketplace and trends that can boost up my productivity. If I see my customer support, and then I must say they are not [always] happy with my dealings, I utilize it for increasing my relationship with [the] customer for automating marketing leads.
Donna-sue Carpenter | TrustRadius Reviewer

Custora

No score
No answers yet
No answers on this topic

Support Rating

Clear C2 C2CRM

Clear C2 C2CRM 9.0
Based on 1 answer
C2CRM delivers us the best features for improving business tasks and it is very handy for launching new products in front of others. I can easily gather all the detail of customers in one place and we can discuss and increase product marketing. Its social media integration is great to advertise product features, so that's why I really like it.
Donna-sue Carpenter | TrustRadius Reviewer

Custora

No score
No answers yet
No answers on this topic

Alternatives Considered

Clear C2 C2CRM

I HIGHLY recommend Clear C2 C2CRM above any other platform.
Clark Landguth | TrustRadius Reviewer

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Return on Investment

Clear C2 C2CRM

  • Positive Management of Special Offers
  • Positive Management of Strategic Goals
  • Positive Management of Projects/Forecasting
Clark Landguth | TrustRadius Reviewer

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Pricing Details

Clear C2 C2CRM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Clear C2 C2CRM
9.5
Custora
9.0

Usability

Clear C2 C2CRM
9.0
Custora

Support Rating

Clear C2 C2CRM
9.0
Custora

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