Clearbit vs. ZoomInfo Operations

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clearbit
Score 8.4 out of 10
N/A
Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects. The product integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo, Zapier, Segment, and Tray.
$20,000
Annually
ZoomInfo Operations
Score 7.6 out of 10
N/A
ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.N/A
Pricing
ClearbitZoomInfo Operations
Editions & Modules
All Plans
$20,000.00
Annually
No answers on this topic
Offerings
Pricing Offerings
ClearbitZoomInfo Operations
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsPricing is based on CRM database size, monthly web traffic, and monthly contact creation. Each product is subject to individual terms and plans may be available on a monthly or annual subscription. For more information, contact Clearbit.
More Pricing Information
Community Pulse
ClearbitZoomInfo Operations
Considered Both Products
Clearbit
Chose Clearbit
Time to realize ROI and system capability was not very clear, and my client was hesitant to take unnecessary risks. Time was not on our side in this selection and evaluation process. The client decided to go with Clearbit based on many factors but ultimately, the feedback …
Chose Clearbit
The SDR team were using Clearbit and EverString together for a while for enhanced prospecting and prospect contact details. Now, however, only the research team uses EverString to enrich contact and company information in our prospected accounts.

We found that EverString wasn't …
ZoomInfo Operations
Chose ZoomInfo Operations
I personally would never have chosen EverString had I been a part of the decisionmaking process. Clearbit is a much better platform for the same type of information, and Hoovers has more accurate account-level information.
Chose ZoomInfo Operations
From an enrichment standpoint, we've found Clearbit to be a very strong technology partner. Consequently, we use both Clearbit and EverString (though Clearbit is primarily used for Enrichment at this point).
Chose ZoomInfo Operations
At the time we were evaluating EverString I was still a senior SDR, so I was responsible for testing the products in a late phase. While we already had Clearbit at that point, we found it inconsistent in several areas, including the phone numbers it found, contact information …
Chose ZoomInfo Operations
We still use Zoom in situations in which the contact information is not up to date in EverString, but they do not offer the same insights that EverString does so I wouldn't necessarily say they're comparable. The information that EverString provides us is much more in-depth, up …
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
ClearbitZoomInfo Operations
Prospecting
Comparison of Prospecting features of Product A and Product B
Clearbit
8.7
19 Ratings
14% above category average
ZoomInfo Operations
-
Ratings
Advanced search9.017 Ratings00 Ratings
Identification of new leads8.016 Ratings00 Ratings
List quality7.018 Ratings00 Ratings
List upload/download10.016 Ratings00 Ratings
Ideal customer targeting10.014 Ratings00 Ratings
Load time/data access8.017 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Clearbit
7.0
22 Ratings
7% below category average
ZoomInfo Operations
-
Ratings
Contact information7.021 Ratings00 Ratings
Company information7.022 Ratings00 Ratings
Industry information7.022 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Clearbit
8.6
21 Ratings
15% above category average
ZoomInfo Operations
-
Ratings
Lead qualification process9.013 Ratings00 Ratings
Smart lists and recommendations10.011 Ratings00 Ratings
Salesforce integration9.018 Ratings00 Ratings
Company/business profiles8.018 Ratings00 Ratings
Alerts and reminders9.08 Ratings00 Ratings
Data hygiene7.018 Ratings00 Ratings
Automatic data refresh8.016 Ratings00 Ratings
Tags8.09 Ratings00 Ratings
Filters and segmentation9.013 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Clearbit
8.5
5 Ratings
12% above category average
ZoomInfo Operations
-
Ratings
Sales email templates9.05 Ratings00 Ratings
Append emails to records8.05 Ratings00 Ratings
Best Alternatives
ClearbitZoomInfo Operations
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
HubSpot Operations Hub
HubSpot Operations Hub
Score 8.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClearbitZoomInfo Operations
Likelihood to Recommend
10.0
(22 ratings)
8.0
(114 ratings)
Likelihood to Renew
8.0
(2 ratings)
8.2
(6 ratings)
Usability
5.0
(1 ratings)
8.4
(14 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
6.2
(2 ratings)
8.5
(4 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(3 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
ClearbitZoomInfo Operations
Likelihood to Recommend
Clearbit
Clearbit is great for companies with large sales teams who focus on high touch prospecting. The time saved by not having to search a prospect's LinkedIn profile, but simply see data in the CRM is awesome. On the other hand, Clearbit may not be as ideal in a company where sales are very transactional
Read full review
ZoomInfo
The application is one that I would highly recommend for your sales team as they are able to seek out information that they would not normally be able to obtain through something like Salesforce or other applications. ZoomInfo for sure is the leader in my opinion in this area and I love the releases and additional features that they are always releasing.
Read full review
Pros
Clearbit
  • The phone numbers are extremely accurate, so our sales team isn't wasting time calling 800 numbers or being transferred.
  • ClearBit mapping is great because there are 80 fields that map and an API.
  • We can build out our leads and contacts extremely faster because of the simplicity of the program.
Read full review
ZoomInfo
  • EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
  • EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
Read full review
Cons
Clearbit
  • The data Clearbit provides is good, but it doesn't compare to some competitors. While you can find a large range of data, other providers have more clean data.
  • The Google Sheets add-on is not as comprehensive. It would be nice if you could search for both prospect emails and numbers there.
  • Clearbit provides direct dials, but again it's not as accurate as other services.
Read full review
ZoomInfo
  • Contacts underneath Companies can be outdated by 4+ years (left employer years prior).
  • Customer support is not as engaged as a smaller software company might be. Delays in solving issues.
  • Limits in sharing lists, queries, and tags between users under the same account.
Read full review
Likelihood to Renew
Clearbit
The majority of the time it provides quick, accessible and easy to use information about the company and contact information. This has really helped us to personalise our outreach while also making it faster to prospect accounts. I don't give it a ten as this information can be inaccurate. Including the LinkedIn link which sometimes re-directs to old LinkedIn accounts, or just the wrong one. This seems to be caused by not updating the information regularly enough (just a feeling, no evidence)
Read full review
ZoomInfo
Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.
Read full review
Usability
Clearbit
It is easy to use but doesn't cover enough compnaies.
Read full review
ZoomInfo
The rating is simply because the tutorials can be made a lot more interactive. The tutorials are of such a level that it gets boring to a point. Also, another suggestion would be to incorporate pop-up help menus which would I believe help out immensely as well in case of improvement of usage for beginners.
Read full review
Reliability and Availability
Clearbit
No answers on this topic
ZoomInfo
No problems
Read full review
Performance
Clearbit
No answers on this topic
ZoomInfo
Had very good experience when using it
Read full review
Support Rating
Clearbit
The team has been extremely helpful and works with us one on one with issues we come across. My main issues with the service is it’s outward interactions with us since purchasing the product. They have not proactively checked in to see how our is doing with the product.
Read full review
ZoomInfo
I’ve had one support request that was addressed and resolved within 30 minutes
Read full review
Online Training
Clearbit
No answers on this topic
ZoomInfo
It was helpful
Read full review
Implementation Rating
Clearbit
No answers on this topic
ZoomInfo
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
Read full review
Alternatives Considered
Clearbit
Clearbit has been extremely beneficial for our organization. We still use and have access to some other tools, but it's the net new targeting that stands out for us, rather than a BlackBox of accounts that are in the market. When it comes to paid social where tracking and quality are tricky to measure and manage, Clearbit is the best option out there.
Read full review
ZoomInfo
This has a similar issue to RingLead Capture, as it only returns the data that users themselves update, which is often outdated or incorrect. However, RingLead Route does allow lead assignment and tracking in more ways than LinkedIn Sales Navigator does, which is helpful in visibility of what a full sales team is doing.
Read full review
Scalability
Clearbit
No answers on this topic
ZoomInfo
Hasn’t experienced any issues to doubt reliability
Read full review
Return on Investment
Clearbit
  • It's provided some key data in terms of geography which we rely on to distribute our customers and prospects to territories.
  • Works great for large repositories of data, which we have.
  • Not as useful for proactive prospecting. We use it primarily for data enrichment and confirmation of demographic info.
Read full review
ZoomInfo
  • I have just signed a $9M account with the help of this product.
  • I've had to double-check information due to accuracy.
  • More analysis is to be conducted about the team's ROI, as it is early in the process for my company.
Read full review
ScreenShots

ZoomInfo Operations Screenshots

Screenshot of Transform, which gives users the ability to standardize record fields to keep data navigable.  Normalize enables users to clean formatting and keep data consistent. Segment allows users to organize and group records according to common criteria or data points.Screenshot of Prevent allows users to combine all of the features of RingLead (deduplicate, enrich, normalize, segment, and route) into one single task.  This can be done in real-time for net new records coming into a CRM, or on existing records when they are updated.Screenshot of Connecting one or more data vendors to RingLead enables the user to utilize enrichment packages and tasks. Bulk enrichment of records from one or more configured data vendors can be performed. Offers filters to target only the specific records to update, updates existing data that may be old or inaccurate, and fills in the gaps where data is missing, and/or normalize and segment records at the same time.Screenshot of record assignments, routed to the right owner for sales or marketing motions. Any Salesforce object can be routed: Leads, Contacts, Accounts, Opportunities, and Cases Advanced Workflow Rules enable users to define conditional logic on unlimited fields with various operators to route Leads to the right user.