What users are saying about
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Top Rated
865 Ratings
51 Ratings
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Score 8 out of 100

ZoomInfo

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Top Rated
865 Ratings
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Score 8.4 out of 100

Highlights

Clearbit and ZoomInfo are both sales intelligence software designed to help businesses create a marketing strategy and generate leads. ZoomInfo is built to provide businesses with a complete view of their customers and sales opportunities, it is most popular with mid-sized businesses.  Clearbit parses the internet in search of actionable information businesses can use to improve their sales campaigns.  Like Zoominfo, Clearbit is most popular with mid-sized businesses.

Features

Businesses use both Zoominfo and Clearbit to improve their sales campaigns, but they also have some standout features that set them apart from each other.

In addition to collecting product data and parsing data from the web, Clearbit provides businesses with analytics features they can use to make the most out of the data. In addition to collecting and analyzing data, Clearbit can also generate forecasts for the future.  Clearbit also provides features for managing customers, which can allow it to fulfil the functions of a CRM in a limited capacity for businesses looking to only purchase one tool.

Zoominfo provides a huge contact database with over 100 million business emails.  For businesses that want to reach the largest number of potential customers with email and marketing campaigns, Zoominfo is hard to match.  Additionally, Zoominfo has built in support for multiple users to collaborate using it.

Limitations

clearbit and Zoominfo both allow users to reach more prospective buyers, but they also have some limitations that are important to consider.

clearbit is an ideal tool for gathering information from the web and using it to  gain insights into prospects, but it doesn’t provide the built in reach that Zoominfo provides with its contact database.  Businesses looking to reach the most possible customers may prefer Zoominfo’s robust database.  Additionally, clearbit doesn’t include support for the collaboration of multiple users, so it may not be the best choice for an organization with a larger sales team.

Zoominfo provides a huge supply of contacts that sales teams can use to reach out to potential contacts, but clearbit can potentially provide more value over time providing accurate insights from various sources.  Additionally, Zoominfo doesn’t include customer management features, so businesses without a dedicated CRM tool may prefer clearbit.

Pricing

Both Clearbit and ZoomInfo do not offer detailed pricing information publicly, but businesses can reach out to vendors for a detailed quote.

Likelihood to Recommend

Clearbit

Clearbit is great for companies with large sales teams who focus on high touch prospecting. The time saved by not having to search a prospect's LinkedIn profile, but simply see data in the CRM is awesome. On the other hand, Clearbit may not be as ideal in a company where sales are very transactional
Jordon Sargent | TrustRadius Reviewer

ZoomInfo

The software is great for searches of individuals or companies. It is great to narrow down a lead [or] find the key players within certain departments. Also to make sure an email address is valid. The email integration ZoomInfo's "Engage" has is an amazing tool to make sure an email was received and opened.I don't see myself using Engage's call tool much. To me it isn't a particularly useful tool and one appropriate for my own particular situation based on how I engage with my prospects.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Clearbit
8.2
ZoomInfo
7.8
Advanced search
Clearbit
7.9
ZoomInfo
8.1
Identification of new leads
Clearbit
8.3
ZoomInfo
7.9
List quality
Clearbit
8.5
ZoomInfo
7.7
List upload/download
Clearbit
7.2
ZoomInfo
7.6
Ideal customer targeting
Clearbit
8.3
ZoomInfo
7.8
Load time/data access
Clearbit
9.2
ZoomInfo
8.0

Sales Intelligence Data Standards

Clearbit
7.9
ZoomInfo
8.1
Contact information
Clearbit
8.1
ZoomInfo
8.1
Company information
Clearbit
8.4
ZoomInfo
8.3
Industry information
Clearbit
7.2
ZoomInfo
8.0

Data Augmentation & Lead Qualification

Clearbit
8.4
ZoomInfo
7.8
Lead qualification process
Clearbit
8.1
ZoomInfo
8.0
Smart lists and recommendations
Clearbit
7.7
ZoomInfo
7.4
Salesforce integration
Clearbit
9.3
ZoomInfo
8.4
Company/business profiles
Clearbit
8.4
ZoomInfo
8.3
Alerts and reminders
Clearbit
9.2
ZoomInfo
7.8
Data hygiene
Clearbit
8.0
ZoomInfo
7.4
Automatic data refresh
Clearbit
7.8
ZoomInfo
7.6
Tags
Clearbit
8.7
ZoomInfo
7.5
Filters and segmentation
Clearbit
8.2
ZoomInfo
8.2

Sales Intelligence Email Features

Clearbit
7.8
ZoomInfo
6.8
Sales email templates
Clearbit
7.7
ZoomInfo
7.6
Append emails to records
Clearbit
7.8
ZoomInfo
5.9

Pros

Clearbit

  • The phone numbers are extremely accurate, so our sales team isn't wasting time calling 800 numbers or being transferred.
  • ClearBit mapping is great because there are 80 fields that map and an API.
  • We can build out our leads and contacts extremely faster because of the simplicity of the program.
Anonymous | TrustRadius Reviewer

ZoomInfo

  • FormComplete is an incredible tool and has a better match rate compared to other tools I've used in the past.
  • The advanced search is also a powerhouse when it comes to finding companies using specific technologies and more.
  • Being able to upload a list and see that in you advanced search, whether it's a contact or company list is also a huge help.
Anonymous | TrustRadius Reviewer

Cons

Clearbit

  • The data Clearbit provides is good, but it doesn't compare to some competitors. While you can find a large range of data, other providers have more clean data.
  • The Google Sheets add-on is not as comprehensive. It would be nice if you could search for both prospect emails and numbers there.
  • Clearbit provides direct dials, but again it's not as accurate as other services.
Anonymous | TrustRadius Reviewer

ZoomInfo

  • Expanded search options for specific industries (intellectual property, brand protection specifically)
  • AE responsiveness with requests for updated pricing/increased functionality on time crunch. Potentially increased ability for AEs to offer on the spot discounts to avoid lag
  • No ability to set an account admin with zero credit allotment. We need an admin that doesn't require a paid seat as they do not perform many of the required functions, simply maintain the system setup and integrations.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Clearbit

Clearbit 8.0
Based on 2 answers
The majority of the time it provides quick, accessible and easy to use information about the company and contact information. This has really helped us to personalise our outreach while also making it faster to prospect accounts. I don't give it a ten as this information can be inaccurate. Including the LinkedIn link which sometimes re-directs to old LinkedIn accounts, or just the wrong one. This seems to be caused by not updating the information regularly enough (just a feeling, no evidence)
Fraser Murphy | TrustRadius Reviewer

ZoomInfo

ZoomInfo 10.0
Based on 10 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera | TrustRadius Reviewer

Usability

Clearbit

Clearbit 5.0
Based on 1 answer
It is easy to use but doesn't cover enough compnaies.
Kim Dammers | TrustRadius Reviewer

ZoomInfo

ZoomInfo 9.0
Based on 1 answer
Overall, ZoomInfo scores a 9! It is simple to use, the ROI is positive for my organization. This is a tool I can have new users dive right into without a lot of time spent on tutorials, even for thise with little to no experience with this type of tool
Anonymous | TrustRadius Reviewer

Support Rating

Clearbit

Clearbit 5.6
Based on 3 answers
The team has been extremely helpful and works with us one on one with issues we come across. My main issues with the service is it’s outward interactions with us since purchasing the product. They have not proactively checked in to see how our is doing with the product.
Anonymous | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Alternatives Considered

Clearbit

Time to realize ROI and system capability was not very clear, and my client was hesitant to take unnecessary risks. Time was not on our side in this selection and evaluation process. The client decided to go with Clearbit based on many factors but ultimately, the feedback received from other users was the deciding factor in the purchase decision.
Anonymous | TrustRadius Reviewer

ZoomInfo

We have a subscription to Sales Intel and definitely like having access to both tools. Sales Intel does a great job with mobile phone numbers and indicating if records are human verified or machine verified. Both tools compliment each other very well. We selected zoom because of the DiscoverOrg merger.
Grant Swanson | TrustRadius Reviewer

Return on Investment

Clearbit

  • It's provided some key data in terms of geography which we rely on to distribute our customers and prospects to territories.
  • Works great for large repositories of data, which we have.
  • Not as useful for proactive prospecting. We use it primarily for data enrichment and confirmation of demographic info.
Rick Scouffas | TrustRadius Reviewer

ZoomInfo

  • We've seen faster lead conversion or greater website visitors because it allows us to do more granular targeting
  • Our Sales employees are relieved to have a tool that allows them to do prospecting that does not involve a Google Search or Cold Call
  • It gives us insider information against our competitors to ensure we are the forerunner in our industry.
Anonymous | TrustRadius Reviewer

Pricing Details

Clearbit

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Clearbit Editions & Modules

Edition
All Plans$20,000.001
  1. Annually
Additional Pricing Details
Pricing is based on CRM database size, monthly web traffic, and monthly contact creation. Each product is subject to individual terms and plans may be available on a monthly or annual subscription. For more information, contact Clearbit or visit, https://clearbit.com/pricing

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ZoomInfo Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Clearbit
8.5
ZoomInfo
8.4

Likelihood to Renew

Clearbit
8.0
ZoomInfo
10.0

Usability

Clearbit
5.0
ZoomInfo
9.0

Support Rating

Clearbit
5.6
ZoomInfo

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