CleverMaps (formerly CleverAnalytics) vs EverString, now part of ZoomInfo

• The response of the software to the requirements has been consistently fast. Only in extreme cases where the speed of the internet system present in the site where the tool is being used is extremely slow, we have recorded delays in accessing information.
• The software allows the possibility of several people located in different geographic locations, simultaneously accessing the same information, without interfering with each other.
• It has made it possible to detect "information gaps" that were thought to be non-existent, and that resulted in expedited decision-making, to try to fill the gap or to find alternative solutions, not initially contemplated.

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• Target users based on products they are currently using. This helps determine if a potential customer is a good fit for us.
• USA Contact lists: we have clearbit reveal on our website to determine which companies are engaging on our site, but that's only at an account level. Everstring is able to provide us contact (company list upload) so we can find the right "active buyers" to reach out to via sales.
• Being able to filter by job title and department allows us to find the decision-makers at a target company.

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• It is not functional if it is intended to be used in small mobile screens, since to achieve an adequate visualization of the maps and the side panel, at least one screen the size of a tablet is needed.
• There are times when you do not want to show (for reasons of confidentiality or for commercial reasons, for example) all the data that is associated and loaded in the database. So far we have not found a way to load the data in a way that ensures that "sensitive data" is displayed only when desired, and not automatically with the data set in general. The option is possible. Research is continuing on this.

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• Time-to-maximizing the system to results.
• Understanding how EverString's contribution integrates with the processes and plans that make sales happen: we use their data to take action and the two are interlinked.
• Ease and swiftness of identifying top contacts who are most likely to become engaged leads.

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• It allowed detecting "information gaps" in places where it was not expected that this scenario could occur.
• It has made it possible to quickly visualize, locations where, although information existed, this information was relatively old, or of low quality compared to that which can be obtained with the most recent technologies.
• The detection of these scenarios improved the level of satisfaction that the company routinely asks of its clients, who stated that they are highly satisfied with the level of knowledge that the company has in relation to information, especially the historical records, that in our field of action is of high importance.

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• Opportunities created - we saw a notable uptick in opportunities created from LDRs.
• Deals Closed - we also saw great improvement in deals closed.
• Same number of leads sourced - the increases in opportunities created and deals closed were all on almost exactly the same number of MSLs compared to when we didn't use predictive. The gain in efficiency in lead management has been significant.

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