What users are saying about
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 19 reviews and ratings
Oracle CX Marketing (formerly Oracle Marketing Cloud)
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Top Rated
647 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 647 reviews and ratings
Feature Set Ratings
Email & Online Marketing
CleverTap
Feature Set Not Supported
N/A

8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
83%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 9/9 features
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 9/9 features
WYSIWYG email editor
N/A
0 Ratings

8.4
84%
118 Ratings
Dynamic content
N/A
0 Ratings

8.2
82%
121 Ratings
Ability to test dynamic content
N/A
0 Ratings

8.3
83%
117 Ratings
Landing pages
N/A
0 Ratings

8.5
85%
125 Ratings
A/B testing
N/A
0 Ratings

8.2
82%
119 Ratings
Mobile optimization
N/A
0 Ratings

8.3
83%
114 Ratings
Email deliverability reporting
N/A
0 Ratings

8.4
84%
237 Ratings
List management
N/A
0 Ratings

8.4
84%
127 Ratings
Triggered drip sequences
N/A
0 Ratings

8.3
83%
109 Ratings
Lead Management
CleverTap
Feature Set Not Supported
N/A

8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
83%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 4/4 features
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 4/4 features
Lead nurturing
N/A
0 Ratings

8.5
85%
111 Ratings
Lead scoring and grading
N/A
0 Ratings

8.2
82%
105 Ratings
Data quality management
N/A
0 Ratings

8.3
83%
110 Ratings
Automated sales alerts and tasks
N/A
0 Ratings

8.3
83%
90 Ratings
Campaign Management
CleverTap
Feature Set Not Supported
N/A

8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
83%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features
Calendaring
N/A
0 Ratings

8.2
82%
95 Ratings
Event/webinar marketing
N/A
0 Ratings

8.3
83%
99 Ratings
Social Media Marketing
CleverTap
Feature Set Not Supported
N/A

7.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
78%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features
Social sharing and campaigns
N/A
0 Ratings

7.8
78%
71 Ratings
Social profile integration
N/A
0 Ratings

7.8
78%
67 Ratings
Reporting & Analytics
CleverTap
Feature Set Not Supported
N/A

8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
80%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 3/3 features
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 3/3 features
Dashboards
N/A
0 Ratings

8.1
81%
123 Ratings
Standard reports
N/A
0 Ratings

8.1
81%
121 Ratings
Custom reports
N/A
0 Ratings

7.9
79%
114 Ratings
Platform & Infrastructure
CleverTap
Feature Set Not Supported
N/A

8.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
81%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 6/6 features
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 6/6 features
API
N/A
0 Ratings

8.0
80%
106 Ratings
Role-based workflow & approvals
N/A
0 Ratings

7.9
79%
89 Ratings
Customizability
N/A
0 Ratings

8.3
83%
110 Ratings
Integration with Salesforce.com
N/A
0 Ratings

8.5
85%
89 Ratings
Integration with Microsoft Dynamics CRM
N/A
0 Ratings

8.0
80%
46 Ratings
Integration with SugarCRM
N/A
0 Ratings

8.0
80%
36 Ratings
Attribute Ratings
- CleverTap is rated higher in 1 area: Support Rating
- CleverTap and Oracle CX Marketing (formerly Oracle Marketing Cloud) are tied in 1 area: Likelihood to Recommend
Likelihood to Recommend
8.3
CleverTap
83%
9 Ratings

8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
83%
250 Ratings
Likelihood to Renew
CleverTap
N/A
0 Ratings

6.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
60%
90 Ratings
Usability
CleverTap
N/A
0 Ratings

8.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
89%
14 Ratings
Availability
CleverTap
N/A
0 Ratings

8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
82%
18 Ratings
Performance
CleverTap
N/A
0 Ratings

8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
80%
10 Ratings
Support Rating
10.0
CleverTap
100%
2 Ratings

9.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
99%
32 Ratings
In-Person Training
CleverTap
N/A
0 Ratings

7.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
73%
3 Ratings
Online Training
CleverTap
N/A
0 Ratings

7.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
76%
11 Ratings
Implementation Rating
CleverTap
N/A
0 Ratings

8.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
88%
20 Ratings
Product Scalability
CleverTap
N/A
0 Ratings

8.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
87%
122 Ratings
Likelihood to Recommend
CleverTap
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.

Verified User
Manager in Customer Service
Consumer Services Company, 51-200 employeesOracle CX Marketing (formerly Oracle Marketing Cloud)
A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Marketing Specialist
Ballymount Accounting & Management Services LtdAccounting, 11-50 employees
Pros
CleverTap
- Web Analytics - understanding of how users are navigating on the website
- Re-engagement - how to engage the users if they drop off from a particular step
- Funnels - How are users navigating from 3-4 page routes predetermined by the business
- Forward Flows - How and where are users moving forward on a particular page
- User Journey - How is a particular user navigating on the website that leads to conversion/ drop off or non-conversion
Head - Business Intelligence & Analytics
ProptigerReal Estate, 1001-5000 employees
Oracle CX Marketing (formerly Oracle Marketing Cloud)
- We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
- It is highly customizable.
- It presents data in a form that is easily understandable and reports are highly beneficial for us.
- Analytics in the form of graphs.
IT Analyst
PlaxonicInformation Technology & Services, 201-500 employees
Cons
CleverTap
- Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
- Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
- The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

Verified User
Manager in Marketing
Automotive Company, 51-200 employeesOracle CX Marketing (formerly Oracle Marketing Cloud)
- Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
- To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
- Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
- Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
- Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
- Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.

Verified User
Manager in Marketing
Banking Company, 1001-5000 employeesPricing Details
CleverTap
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0
Starting Price
—Oracle CX Marketing (formerly Oracle Marketing Cloud)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
$2,000 per month
Likelihood to Renew
CleverTap
No score
No answers yet
No answers on this topic
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Marketing Systems Manager
Thomson ReutersInformation Technology and Services, 10,001+ employees
Usability
CleverTap
No score
No answers yet
No answers on this topic
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
eCommerce Website Manager
Brady CorporationRetail, 5001-10,000 employees
Reliability and Availability
CleverTap
No score
No answers yet
No answers on this topic
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.

Verified User
Director in Marketing
Information Technology and Services Company, 10,001+ employeesPerformance
CleverTap
No score
No answers yet
No answers on this topic
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.

Verified User
Director in Marketing
Information Technology and Services Company, 10,001+ employeesSupport Rating
CleverTap
CleverTap 10.0
Based on 2 answers
For their expertise and timely resolution to our issues.

Verified User
Vice-President in Marketing
Internet Company, 51-200 employeesOracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse

Verified User
Manager in Marketing
Computer Software Company, 1001-5000 employeesIn-Person Training
CleverTap
No score
No answers yet
No answers on this topic
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.
After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”

Verified User
Director in Marketing
Computer Software Company, 201-500 employeesOnline Training
CleverTap
No score
No answers yet
No answers on this topic
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout

Verified User
Director in Marketing
Computer Software Company, 1001-5000 employeesImplementation Rating
CleverTap
No score
No answers yet
No answers on this topic
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
eCommerce Website Manager
Brady CorporationRetail, 5001-10,000 employees
Alternatives Considered
CleverTap
Mixpanel was costly and had a lot of data discrepancies. No advanced feature for email tracking, which adds to the need for other tools for more detailed marketing campaigns. A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
Senior Software Quality Assurance Analyst
Ulink Agritech (AgroStar)Computer Software, 1001-5000 employees
Oracle CX Marketing (formerly Oracle Marketing Cloud)
It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
Marketing Department Specialist
Sabre CorporationInformation Technology & Services, 5001-10,000 employees
Scalability
CleverTap
No score
No answers yet
No answers on this topic
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 122 answers
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
Subscriptions Marketing Manager
Key MediaInformation Technology and Services, 201-500 employees
Return on Investment
CleverTap
- Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

Verified User
Team Lead in Other
Computer Software Company, 11-50 employeesOracle CX Marketing (formerly Oracle Marketing Cloud)
- We are able to use it to help our clients scale through testing
- We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
- Launch a new brand out of Eloqua and measure awareness

Verified User
Consultant in Professional Services
Marketing and Advertising Company, 11-50 employees