19 Ratings
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Top Rated
647 Ratings
19 Ratings
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Score 8.3 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
647 Ratings
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Score 8.4 out of 100

Feature Set Ratings

    Email & Online Marketing

    CleverTap

    Feature Set Not Supported
    N/A
    8.3

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    83%
    Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.4
    84%
    118 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.2
    82%
    121 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.3
    83%
    117 Ratings

    Landing pages

    N/A
    0 Ratings
    8.5
    85%
    125 Ratings

    A/B testing

    N/A
    0 Ratings
    8.2
    82%
    119 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.3
    83%
    114 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.4
    84%
    237 Ratings

    List management

    N/A
    0 Ratings
    8.4
    84%
    127 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.3
    83%
    109 Ratings

    Lead Management

    CleverTap

    Feature Set Not Supported
    N/A
    8.3

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    83%
    Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.5
    85%
    111 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    8.2
    82%
    105 Ratings

    Data quality management

    N/A
    0 Ratings
    8.3
    83%
    110 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.3
    83%
    90 Ratings

    Campaign Management

    CleverTap

    Feature Set Not Supported
    N/A
    8.3

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    83%
    Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    8.2
    82%
    95 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.3
    83%
    99 Ratings

    Social Media Marketing

    CleverTap

    Feature Set Not Supported
    N/A
    7.8

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    78%
    Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    7.8
    78%
    71 Ratings

    Social profile integration

    N/A
    0 Ratings
    7.8
    78%
    67 Ratings

    Reporting & Analytics

    CleverTap

    Feature Set Not Supported
    N/A
    8.0

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    80%
    Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.1
    81%
    123 Ratings

    Standard reports

    N/A
    0 Ratings
    8.1
    81%
    121 Ratings

    Custom reports

    N/A
    0 Ratings
    7.9
    79%
    114 Ratings

    Platform & Infrastructure

    CleverTap

    Feature Set Not Supported
    N/A
    8.1

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    81%
    Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    8.0
    80%
    106 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    7.9
    79%
    89 Ratings

    Customizability

    N/A
    0 Ratings
    8.3
    83%
    110 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.5
    85%
    89 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.0
    80%
    46 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    8.0
    80%
    36 Ratings

    Attribute Ratings

    • CleverTap is rated higher in 1 area: Support Rating
    • CleverTap and Oracle CX Marketing (formerly Oracle Marketing Cloud) are tied in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.3

    CleverTap

    83%
    9 Ratings
    8.3

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    83%
    250 Ratings

    Likelihood to Renew

    CleverTap

    N/A
    0 Ratings
    6.0

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    60%
    90 Ratings

    Usability

    CleverTap

    N/A
    0 Ratings
    8.9

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    89%
    14 Ratings

    Availability

    CleverTap

    N/A
    0 Ratings
    8.2

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    82%
    18 Ratings

    Performance

    CleverTap

    N/A
    0 Ratings
    8.0

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    80%
    10 Ratings

    Support Rating

    10.0

    CleverTap

    100%
    2 Ratings
    9.9

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    99%
    32 Ratings

    In-Person Training

    CleverTap

    N/A
    0 Ratings
    7.3

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    73%
    3 Ratings

    Online Training

    CleverTap

    N/A
    0 Ratings
    7.6

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    76%
    11 Ratings

    Implementation Rating

    CleverTap

    N/A
    0 Ratings
    8.8

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    88%
    20 Ratings

    Product Scalability

    CleverTap

    N/A
    0 Ratings
    8.7

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    87%
    122 Ratings

    Likelihood to Recommend

    CleverTap

    It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
    Anonymous | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    A duration of one and a half years is enough for us to
    recognize the capabilities of a tool and in my opinion, this one is just a
    great tool to manage marketing campaigns of even massive-sized firms. Its
    marketing automation tool and its way of managing campaign and the way it
    executes digital initiatives is enough to get an inkling of its abilities.
    Less favorable for the people who want to have something at
    a cheap price and are more dependent on the reports as its reports have nothing
    much in detail.
    Karren Jason | TrustRadius Reviewer

    Pros

    CleverTap

    • Web Analytics - understanding of how users are navigating on the website
    • Re-engagement - how to engage the users if they drop off from a particular step
    • Funnels - How are users navigating from 3-4 page routes predetermined by the business
    • Forward Flows - How and where are users moving forward on a particular page
    • User Journey - How is a particular user navigating on the website that leads to conversion/ drop off or non-conversion
    Rajat Khatri | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
    • It is highly customizable.
    • It presents data in a form that is easily understandable and reports are highly beneficial for us.
    • Analytics in the form of graphs.
    Frank Debras Niel | TrustRadius Reviewer

    Cons

    CleverTap

    • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
    • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
    • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
    Anonymous | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
    • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
    • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
    • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
    • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
    • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    CleverTap

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional
    $0

    Starting Price

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $2,000 per month

    Likelihood to Renew

    CleverTap

    No score
    No answers yet
    No answers on this topic

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
    Based on 90 answers
    We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
    Dan Allis | TrustRadius Reviewer

    Usability

    CleverTap

    No score
    No answers yet
    No answers on this topic

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
    Based on 14 answers
    Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
    Gwen Lafleur | TrustRadius Reviewer

    Reliability and Availability

    CleverTap

    No score
    No answers yet
    No answers on this topic

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
    Based on 18 answers
    No one has experienced any problems with availablity.
    Anonymous | TrustRadius Reviewer

    Performance

    CleverTap

    No score
    No answers yet
    No answers on this topic

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
    Based on 10 answers
    There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
    Anonymous | TrustRadius Reviewer

    Support Rating

    CleverTap

    CleverTap 10.0
    Based on 2 answers
    For their expertise and timely resolution to our issues.
    Anonymous | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
    Based on 32 answers
    We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
    Anonymous | TrustRadius Reviewer

    In-Person Training

    CleverTap

    No score
    No answers yet
    No answers on this topic

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
    Based on 3 answers
    They offer very basic classes which are required for master certification.

    After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
    Anonymous | TrustRadius Reviewer

    Online Training

    CleverTap

    No score
    No answers yet
    No answers on this topic

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
    Based on 11 answers
    Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    CleverTap

    No score
    No answers yet
    No answers on this topic

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
    Based on 20 answers
    I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
    Gwen Lafleur | TrustRadius Reviewer

    Alternatives Considered

    CleverTap

    Mixpanel was costly and had a lot of data discrepancies. No advanced feature for email tracking, which adds to the need for other tools for more detailed marketing campaigns. A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Vishal Pamnani | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    It was quite complex to generate segments with Adobe
    analytics and I wasn’t personally satisfied with the overall performance of
    Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
    to something else better than Adobe Analytics and is available in the market at
    a cheap rate and we ended up doing our research for the most suitable tool at
    Oracle Infinity and we don’t regret our decision.
    Harmonys Jacey | TrustRadius Reviewer

    Scalability

    CleverTap

    No score
    No answers yet
    No answers on this topic

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
    Based on 122 answers
    Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
    Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

    Return on Investment

    CleverTap

    • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
    Anonymous | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    • We are able to use it to help our clients scale through testing
    • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
    • Launch a new brand out of Eloqua and measure awareness
    Anonymous | TrustRadius Reviewer

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