Clickability was a content management system acquired by Upland Software in 2013 which provided a SaaS platform for web content creation, management, publishing, analytics, digital marketing, and online publishing for marketers and enterprises. It has been discontinued, and is no longer available.
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Sitecore Experience Manager
Score 7.9 out of 10
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Sitecore Experience Manager is an enterprise-grade CMS competing with Oracle WebCenter, IBM Web Content Manager and Adobe. It presents a fairly wide and comprehensive swath of inbuilt features. In Sitecore WCM editing takes place from within the page with its inline editor, allowing editors and authors to create display rules and content within the context of the page in an integrated process. It allows the creation of blogs, wikis, polls, integrates with social media, and is mobile…
As a true content management system it is great for site and content creation. It does need some help when it comes to adding functionality for using modern code systems that require server side scripting. For a marketing or public company site, it is an ideal CMS. For a SAAS type site, there could be many road blocks.
Great for companies that are looking to create customized, tailored content solutions and be willing to put in the hard work and effort to maximize the value out of the tool. If your company is just looking for very basic content management without all the bells and whistles, I'd recommend looking elsewhere for less [money].
Easy to get going for a business that has tons of content they need to manage.
Clickability offers development and design services so you don't really even need IT.
No need to worry about server uptime, storage, bandwidth, etc you have all the reports at your fingers for what you are using.
Simple template and content design system, easy to expand and add.
Powerful CMS and settings with a design and programming guide provided.
AkAMAI and Limelight CDN's can be used for powerful and fast loading in many regions.
Debugging tools to see how long specific templates and content load is exceptional. One can narrow down that this specific template ran X number of times and took this look and had to be stopped at X number of time due to exceeding set limits.
Having a built in Dev, Staging, Production environments for testing makes seeing new features and how they will integrate into your site seamless.
Personalisation of advertising banners based upon knowledge of the customer, like location or previous searches enables us to target customers with products and offers that they are more likely to engage with, which has been done to good effect.
The use of Sitecore for content management enables the business and design team to perform changes to things, like images, content and page structure, which would otherwise have required a code release, which is costly in terms of man power.
The A/B testing in Sitecore is good because it allows us to statistically verify minor changes to the site - like advert changes or component ordering on the page - as to whether or not they positively impact conversion.
Choosing ad size/placement should be easier than it is. Now, I have to re-create the whole thing.
When you "save" anything a pop-up comes up that is redundant.
Ad list only shows a limited number. It's not until you click on one and cancel it out, then you can see all the listings. A bit tedious and redundant.
Sitecore is Customer Engagement Platform. It comes with lots of features (e.g. Authoring, Analytics, personalization, A/B Test, Webforms for marketers etc), But, most of them are not being used by many clients. If you are really looking for just CMS (only authoring and publishing), then I don't think Sitecore is a way to go.
You need to have a strong Sitecore certified developer base to manage the Sitecore platform (if you are using all features). It's the same case with others. But, finding a Sitecore certified (costs $$) developer is tough in the market. Now the market is growing (thanks to Sitecore promotional events) and Sitecore is gaining popularity, It may be easy to find such developers in the future. If you want to leverage most out of the Sitecore community you need to be a Sitecore certified developer.
Sitecore comes with lots of built-in features and marketplace components. I feel this puts in a little tricky situation. It gives an opportunity for a normal developer to use some of the free marketplace module, which may or may not be supported in a future version of Sitecore. which may put the entire platform in risk to upgrade to latest Sitecore version. You need to have a proper process to control and validate the marketplace components before using them.
As mentioned in the last questions we are going to use a competitor brand next year. I think the issues are trying to find and fix problems from the previous programer. The steep learning curve and lack of mobile and social sharing capabilities. Things that I like are the strength of the programing which comes with a trade off. The ease for those who don't know markup to make updates to the website. Clickability isn't the easiest and can be difficult to find the content that you are interested in. We will not be using it next year.
Sitecore has proven that it can deliver on its promise of a robust, reliable enterprise CMS solution with plenty of features. Also, they keep updating it with more and better features. Now that we are highly trained on it we have started on getting the most out of it and we plan to keep doing more of that in the future.
My experience with Clickability has been mostly positive but there are a few areas for improvement. It's generally easy to learn and use on a daily basis. I can move fast and do my job with speed with needed. But there is some clunky functionality with targeting and page building. My rating would be higher if some improvements were made.
With any platform that offers so much capability, usability will naturally be more challenging. Sitecore does an admirable job and made massive strides in version 8, but at some times offers too many ways to achieve the same task allows users to sometimes take a path less efficient than the preferred path.
I found that some agents were better then others, usually you have an account representative and that I would consider level 1 support. To get really complex answers you need to talk with an engineer.
Sitecore Support is very knowledgeable and helpful. We have raised a number of issues with them and they rarely fail to come up with an acceptable solution.
Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.
Make sure you work with a partner that can help you take advantage of the entire platform. Specifically we see a lot of customers not taking advantage of Sitecore DMS and thus missing a huge opportunity. Sitecore is a platform that is meant to be constantly optimized and improved upon.
Many of other content management systems similar to WordPress need custom installation. The server costs and upgrades quickly add up. Clickability while expensive, eliminated the overhead of managing all the dependency needs for a CMS. Clickability also works with its clients to understand the business needs and proposes the solutions accordingly. They have a good support team.
The decision to select Sitecore was not ultimately mine, but the fact that we were able to leverage in-house Microsoft .Net (C#) experience on a platform that had a library of extensions, but also allowed us to customize and keep private our confidential IP has been a big help. When you see a SharePoint site or a Drupal site you can usually tell "oh this is a MS SharePoint site", but with Sitecore the ability to customize and have different views even different components based on device type makes Sitecore a clear winner.
I know a big positive is the fact that it is always-on. We are the leading news corporation for our state, and in many markets, nationwide. We pride ourselves on our strong ethics in the community and thus need to exude reliability to maintain the trust of these communities. Having a website fail periodically erodes that reliable perception.
It has allowed different areas of the company to approach our team and work in a cohesive manner.
ROI depends so much on implementation. Its would be difficult to comment in a positive or negative regarding CMS product to direct ROI. A non-technical user would be surprised at what a basic installation of Sitecore looks like. "Hello World" comes to mind. With that in mind we can look at two things, Sitecore Support and Sitecore Partners.
Certified Internal Developers and Sitecore Support: This depends on the qualifications of your existing departments regarding implementing a enterprise CMS. No experience to some experience, this is a no brainer, rigorously vet top and middle partners and hire one to lead this effort. If your experienced still hire a partner and vet them but hire a middle to small partner and have them help, not lead.
"Sitecore Window": You could equate Sitecore in some implementation as throwing expensive parts at a car problem. If your business requirements and data consumption needs are not within this cost window then in the end on paper it will be difficult to see ROI or that there just wasn't a return. Then it will be time to look at other lower cost alternatives The initial cost is just the start. Over engineering and expensive horizontal integration partners can cost someone a promotion or job.
If your content workflows are complex, sites rendering data requirements are large and performance and scalability are paramount. Sitecore should be in your top 3.
