34 Ratings
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Top Rated
208 Ratings
34 Ratings
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Score 3.6 out of 100

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
208 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

    Email & Online Marketing

    3.7

    ClickDimensions

    37%

    Khoros Marketing (Formerly Spredfast + Lithium)

    Feature Set Not Supported
    N/A
    ClickDimensions ranks higher in 9/9 features

    WYSIWYG email editor

    5.1
    51%
    8 Ratings
    N/A
    0 Ratings

    Dynamic content

    3.7
    37%
    10 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    1.7
    17%
    10 Ratings
    N/A
    0 Ratings

    Landing pages

    1.6
    16%
    10 Ratings
    N/A
    0 Ratings

    A/B testing

    3.6
    36%
    10 Ratings
    N/A
    0 Ratings

    Mobile optimization

    2.1
    21%
    10 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    4.0
    40%
    18 Ratings
    N/A
    0 Ratings

    List management

    5.6
    56%
    9 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    6.1
    61%
    9 Ratings
    N/A
    0 Ratings

    Lead Management

    4.7

    ClickDimensions

    47%

    Khoros Marketing (Formerly Spredfast + Lithium)

    Feature Set Not Supported
    N/A
    ClickDimensions ranks higher in 4/4 features

    Lead nurturing

    6.8
    68%
    9 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    5.0
    50%
    9 Ratings
    N/A
    0 Ratings

    Data quality management

    3.0
    30%
    8 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    4.0
    40%
    7 Ratings
    N/A
    0 Ratings

    Campaign Management

    2.5

    ClickDimensions

    25%

    Khoros Marketing (Formerly Spredfast + Lithium)

    Feature Set Not Supported
    N/A
    ClickDimensions ranks higher in 2/2 features

    Calendaring

    4.0
    40%
    5 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    1.0
    10%
    6 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    5.5

    ClickDimensions

    55%

    Khoros Marketing (Formerly Spredfast + Lithium)

    Feature Set Not Supported
    N/A
    ClickDimensions ranks higher in 2/2 features

    Social sharing and campaigns

    8.0
    80%
    3 Ratings
    N/A
    0 Ratings

    Social profile integration

    3.1
    31%
    3 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    2.6

    ClickDimensions

    26%

    Khoros Marketing (Formerly Spredfast + Lithium)

    Feature Set Not Supported
    N/A
    ClickDimensions ranks higher in 3/3 features

    Dashboards

    2.0
    20%
    9 Ratings
    N/A
    0 Ratings

    Standard reports

    2.0
    20%
    9 Ratings
    N/A
    0 Ratings

    Custom reports

    3.8
    38%
    7 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    4.4

    ClickDimensions

    44%

    Khoros Marketing (Formerly Spredfast + Lithium)

    Feature Set Not Supported
    N/A
    ClickDimensions ranks higher in 6/6 features

    API

    1.0
    10%
    5 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    1.0
    10%
    5 Ratings
    N/A
    0 Ratings

    Customizability

    2.6
    26%
    7 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    7.0
    70%
    2 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    7.1
    71%
    10 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Listening/monitoring

    ClickDimensions

    Feature Set Not Supported
    N/A
    7.2

    Khoros Marketing (Formerly Spredfast + Lithium)

    72%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.2
    72%
    65 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.0
    70%
    69 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    6.9
    69%
    62 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    7.6
    76%
    77 Ratings

    Publishing

    ClickDimensions

    Feature Set Not Supported
    N/A
    7.4

    Khoros Marketing (Formerly Spredfast + Lithium)

    74%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    8.7
    87%
    97 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.5
    75%
    77 Ratings

    Content optimization

    N/A
    0 Ratings
    5.0
    50%
    5 Ratings

    Workflow management

    N/A
    0 Ratings
    8.4
    84%
    87 Ratings

    Engagement

    ClickDimensions

    Feature Set Not Supported
    N/A
    7.6

    Khoros Marketing (Formerly Spredfast + Lithium)

    76%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    7.3
    73%
    59 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    8.0
    80%
    69 Ratings

    Bulk actions

    N/A
    0 Ratings
    7.5
    75%
    62 Ratings

    Marketing

    ClickDimensions

    Feature Set Not Supported
    N/A
    7.5

    Khoros Marketing (Formerly Spredfast + Lithium)

    75%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    7.2
    72%
    33 Ratings

    Content marketing

    N/A
    0 Ratings
    8.1
    81%
    58 Ratings

    Paid media management

    N/A
    0 Ratings
    7.1
    71%
    2 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.7
    77%
    63 Ratings

    Channel coverage/integration

    ClickDimensions

    Feature Set Not Supported
    N/A
    7.5

    Khoros Marketing (Formerly Spredfast + Lithium)

    75%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    7.7
    77%
    94 Ratings

    Facebook

    N/A
    0 Ratings
    8.1
    81%
    96 Ratings

    LinkedIn

    N/A
    0 Ratings
    7.6
    76%
    69 Ratings

    Google+

    N/A
    0 Ratings
    8.9
    89%
    18 Ratings

    Instagram

    N/A
    0 Ratings
    7.3
    73%
    91 Ratings

    Pinterest

    N/A
    0 Ratings
    6.6
    66%
    31 Ratings

    YouTube

    N/A
    0 Ratings
    6.6
    66%
    33 Ratings

    Reporting/analytics

    ClickDimensions

    Feature Set Not Supported
    N/A
    7.4

    Khoros Marketing (Formerly Spredfast + Lithium)

    74%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    7.8
    78%
    84 Ratings

    Real-time tracking

    N/A
    0 Ratings
    7.8
    78%
    83 Ratings

    Competitor analysis

    N/A
    0 Ratings
    6.5
    65%
    53 Ratings

    Account management

    ClickDimensions

    Feature Set Not Supported
    N/A
    7.4

    Khoros Marketing (Formerly Spredfast + Lithium)

    74%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    7.7
    77%
    93 Ratings

    Mobile access

    N/A
    0 Ratings
    7.1
    71%
    79 Ratings

    Attribute Ratings

    • ClickDimensions is rated higher in 1 area: Likelihood to Renew
    • Khoros Marketing (Formerly Spredfast + Lithium) is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    2.1

    ClickDimensions

    21%
    10 Ratings
    8.1

    Khoros Marketing (Formerly Spredfast + Lithium)

    81%
    134 Ratings

    Likelihood to Renew

    9.0

    ClickDimensions

    90%
    1 Rating
    7.4

    Khoros Marketing (Formerly Spredfast + Lithium)

    74%
    32 Ratings

    Usability

    5.0

    ClickDimensions

    50%
    3 Ratings
    8.9

    Khoros Marketing (Formerly Spredfast + Lithium)

    89%
    28 Ratings

    Availability

    ClickDimensions

    N/A
    0 Ratings
    9.7

    Khoros Marketing (Formerly Spredfast + Lithium)

    97%
    22 Ratings

    Performance

    ClickDimensions

    N/A
    0 Ratings
    8.4

    Khoros Marketing (Formerly Spredfast + Lithium)

    84%
    15 Ratings

    Support Rating

    1.0

    ClickDimensions

    10%
    4 Ratings
    8.1

    Khoros Marketing (Formerly Spredfast + Lithium)

    81%
    47 Ratings

    In-Person Training

    ClickDimensions

    N/A
    0 Ratings
    8.9

    Khoros Marketing (Formerly Spredfast + Lithium)

    89%
    7 Ratings

    Online Training

    ClickDimensions

    N/A
    0 Ratings
    6.0

    Khoros Marketing (Formerly Spredfast + Lithium)

    60%
    7 Ratings

    Implementation Rating

    ClickDimensions

    N/A
    0 Ratings
    7.7

    Khoros Marketing (Formerly Spredfast + Lithium)

    77%
    58 Ratings

    Product Scalability

    ClickDimensions

    N/A
    0 Ratings
    7.5

    Khoros Marketing (Formerly Spredfast + Lithium)

    75%
    71 Ratings

    Likelihood to Recommend

    ClickDimensions

    ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.
    Emily Olson | TrustRadius Reviewer

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing offers all of the necessary basic functions. Before the partnership, we knew exactly what relevant functions we needed for our business. In addition over time, we have discovered more advanced resources that have proven to be very helpful to our organization. It is refreshing to invest in a company that values research and development as well as the user interface.
    Anonymous | TrustRadius Reviewer

    Pros

    ClickDimensions

    • The nurture campaign builder was great. Easy to use and to follow along with.
    • The drop and drag editor was easy to use and you could start using it with no training.
    • I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.
    Neville Wiles | TrustRadius Reviewer

    Khoros Marketing (Formerly Spredfast + Lithium)

    • Khoros makes scheduling posts for several different channels very easy. The calendar is a great way to see an overview of upcoming content and gaps in the schedule.
    • The Care module allows us to communicate via direct messages and see the history of communications with a social media user.
    • We've implemented an approval process within Khoros so that multiple users can submit posts for the comms team to approve before they're published.
    Anonymous | TrustRadius Reviewer

    Cons

    ClickDimensions

    • Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
    • Managing customer preferences and subscriptions felt extremely convoluted
    • Interfaces generally not intuitive
    • Reporting was not in the class of competitors
    • Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.
    Anonymous | TrustRadius Reviewer

    Khoros Marketing (Formerly Spredfast + Lithium)

    • Uploading Instagram stories through Khoros.
    • Uploading Instagram carousels through Khoros.
    • Reducing the wait time for some things to delete or add to the content calendar.
    • Sorting by date added as default in the content center.
    • Having the most used initiative as the default when first entering Khoros instead of the newest created one.
    Jai Raphael | TrustRadius Reviewer

    Pricing Details

    ClickDimensions

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Khoros Marketing (Formerly Spredfast + Lithium)

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    Likelihood to Renew

    ClickDimensions

    ClickDimensions 9.0
    Based on 1 answer
    I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.
    Anonymous | TrustRadius Reviewer

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 7.4
    Based on 32 answers
    There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
    Anonymous | TrustRadius Reviewer

    Usability

    ClickDimensions

    ClickDimensions 5.0
    Based on 3 answers
    I want to stay neutral. It's not that this product doesn't have appealing features or capabilities, it's that they aren't consistent and stable. So you lose data or your data is not accurate. Or some connection fails and the workflow doesn't trigger as it is supposed to, or the visits or clicks or other metrics contain bad data one month, then the next they're back to normal. This company needs to focus on getting their core product right and not on new features.
    Karen Chamberlain | TrustRadius Reviewer

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 8.9
    Based on 28 answers
    Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    ClickDimensions

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 9.7
    Based on 22 answers
    • We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
    Anonymous | TrustRadius Reviewer

    Performance

    ClickDimensions

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 8.4
    Based on 15 answers
    Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
    Anonymous | TrustRadius Reviewer

    Support Rating

    ClickDimensions

    ClickDimensions 1.0
    Based on 4 answers
    You submit a ticket and they will always come back asking for more information. So the next time you try to be proactive and add that information to the original ticket, but then they come back and ask for something else. It gets to the point where you have to believe it is a stall tactic. You ask for more detail into their processes and you get the runaround. 9 times out of ten they will point the finger at Dynamics 365 as the culprit. It is like pulling teeth to get to Tier 2 support and then the questions start all over again, even if you send screenshots.
    Karen Chamberlain | TrustRadius Reviewer

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 8.1
    Based on 47 answers
    Someone is almost always available and responds very quickly to any issues or concerns. Customer service is one of their best features and we have never had an issue. They take their time making sure you understand what you are working with and are available via email or phone to walk you through any issues.
    Anonymous | TrustRadius Reviewer

    In-Person Training

    ClickDimensions

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 8.9
    Based on 7 answers
    • As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
    Anonymous | TrustRadius Reviewer

    Online Training

    ClickDimensions

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 6.0
    Based on 7 answers
    it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    ClickDimensions

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 7.7
    Based on 58 answers
    The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
    Joe Hill | TrustRadius Reviewer

    Alternatives Considered

    ClickDimensions

    Clickdimensions is severely impeded by its integration into Dynamics CRM. Consequently it lacks the Intuitiveness of HubSpot, and the straightforward usability of MailChimp. It is a perfect system if you want to exist entirely within Dynamics, but it requires a high degree of expertise in Dynamics to get maximum value out of it. We're currently migrating to HubSpot, and while the initial integration is proving challenging, I already sense we will be able to deliver a lot more of our marketing goals much more easily, and see an ROI.
    Chris Thorne | TrustRadius Reviewer

    Khoros Marketing (Formerly Spredfast + Lithium)

    We have been using three different platforms, including Khoros, the other two being Curalate and Dash Hudson. Curalate has a straightforward reporting tool and Dash Hudson as well, and it is so easy to post and schedule within the app that we have slowly started to move the majority of our actual scheduling to DH. However, Khoros still has the best overall content calendar view and the notes and ability to see when updates are made to a particular piece of content.
    Anonymous | TrustRadius Reviewer

    Scalability

    ClickDimensions

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 7.5
    Based on 71 answers
    The product scales beautifully. You can have as many or as few brands and users in the system. The cost for licenses can get costly so you want to really make sure that the right people are in the system so you're not buying licenses that are not impactful.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    ClickDimensions

    • Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
    • Lead scoring helps develop more qualified leads.
    Emily Olson | TrustRadius Reviewer

    Khoros Marketing (Formerly Spredfast + Lithium)

    • The Plans section is great for keeping track of content that needs to be posted.
    • The Calendar is wonderful for viewing upcoming and previous posts for additional data when needed.
    • The Analytic section is terrific for tracking posts and easily viewing them natively when needed.
    Laurren Neal | TrustRadius Reviewer

    Screenshots

    Add comparison