ClickDimensions vs Khoros Marketing (Formerly Spredfast + Lithium)

Likelihood to Recommend

ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.

Read full review

Emily Olson

Marketing Generalist

CC&NInformation Technology and Services, 51-200 employees

View all 9 answers on this topic

Khoros is well suited in providing a reliable, organized outlet in conversations to schedule and publish content. In addition, it is well-suited in providing analytical insights, however it would be helpful for more insights on Instagram + paid posts. An integration with newer social platforms (TikTok, Clubhouse, etc.) would also be needed.

Read full review

Verified User

Strategist in Social Media

Sports Company, 501-1000 employees

View all 92 answers on this topic

Feature Rating Comparison

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

Calendaring

Event/webinar marketing

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

Social sharing and campaigns

Social profile integration

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

Dashboards

Standard reports

Custom reports

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

Automated routing and prioritization

Customer interaction histories

Bulk actions

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

Lead generation

Content marketing

Paid media management

Campaigns and promotions

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

Twitter

Facebook

LinkedIn

Google+

Instagram

Pinterest

YouTube

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

Campaign success analytics

Real-time tracking

Competitor analysis

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

Role-based user permissions & privileges

Mobile access

Pros

The nurture campaign builder was great. Easy to use and to follow along with.
The drop and drag editor was easy to use and you could start using it with no training.
I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.

Read full review

Neville Wiles

Sales & Marketing Support Specialist

Lasers ResourceBusiness Supplies and Equipment, 11-50 employees

View all 9 answers on this topic

Strategic Services/Consulting: this team is a true partner to our internal social team.
Easy publishing & analytics: Khoros Marketing is a great one-stop-shop for all social needs, and the investment in enhancing the paid social elements is exciting.
Combined Social + Community focus: the way Khoros sees social and community management as one holistic thing is fresh and forward-thinking. It helps our organization/business think outside the box.

Read full review

Danielle Stapleton

Social Media Community Manager

National InstrumentsMarketing and Advertising, 5001-10,000 employees

View all 92 answers on this topic

Cons

Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
Managing customer preferences and subscriptions felt extremely convoluted
Interfaces generally not intuitive
Reporting was not in the class of competitors
Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.

Read full review

Verified User

Manager in Marketing

Marketing & Advertising Company, 11-50 employees

View all 9 answers on this topic

Khoros offers a number of platform services, but so many that it tends to be overwhelming at points.
We would like to see a little more transparency with the company. Several months ago Khoros merged with a company called Lithium, and my coworkers and I were not aware of the change until we attending their conference in Texas.
There seems to be a lot of turnover. In my 2.5 years working with Khoros our account has had a handful of different account managers, sometimes making it hard to keep up.

Read full review

Verified User

Strategist in Social Media

Marketing and Advertising Company, 201-500 employees

View all 92 answers on this topic

Likelihood to Renew

ClickDimensions 9.0

Based on 1 answer

I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.

Read full review

Verified User

Employee in Marketing

Information Technology and Services Company, 51-200 employees

View all 1 answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 6.7

Based on 31 answers

There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.

Read full review

Verified User

Employee in Social Media

Marketing & Advertising Company, 11-50 employees

View all 31 answers on this topic

Usability

ClickDimensions 5.0

Based on 3 answers

I want to stay neutral. It's not that this product doesn't have appealing features or capabilities, it's that they aren't consistent and stable. So you lose data or your data is not accurate. Or some connection fails and the workflow doesn't trigger as it is supposed to, or the visits or clicks or other metrics contain bad data one month, then the next they're back to normal. This company needs to focus on getting their core product right and not on new features.

Read full review

Karen Chamberlain

Consultant

HMS Cornerstone SolutionsInformation Technology & Services, 11-50 employees

View all 3 answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 8.5

Based on 26 answers

Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.

Read full review

Verified User

Employee in Marketing

Hospital & Health Care Company, 10,001+ employees

View all 26 answers on this topic

Reliability and Availability

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 9.7

Based on 22 answers

• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.

Read full review

Verified User

Manager in Marketing

Supermarkets Company, 10,001+ employees

View all 22 answers on this topic

Performance

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 9.0

Based on 14 answers

Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.

Read full review

Verified User

Manager in Marketing

Computer Software Company, 201-500 employees

View all 14 answers on this topic

Support Rating

ClickDimensions 1.0

Based on 4 answers

You submit a ticket and they will always come back asking for more information. So the next time you try to be proactive and add that information to the original ticket, but then they come back and ask for something else. It gets to the point where you have to believe it is a stall tactic. You ask for more detail into their processes and you get the runaround. 9 times out of ten they will point the finger at Dynamics 365 as the culprit. It is like pulling teeth to get to Tier 2 support and then the questions start all over again, even if you send screenshots.

Read full review

Karen Chamberlain

Consultant

HMS Cornerstone SolutionsInformation Technology & Services, 11-50 employees

View all 4 answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 8.5

Based on 45 answers

The Khoros support team is on point! Anything you need, they have you covered. Even when you don't think you need something, they're there to check-in, see how things are going, suggest coaching sessions, make recommendations - they're so attentive and hospitable, it's amazing! I'm impressed with their level of service.

Read full review

Angel Soria, MBA

Global Social Media Manager

HoneywellAviation & Aerospace, 10,001+ employees

View all 45 answers on this topic

In-Person Training

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 8.9

Based on 7 answers

• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.

Read full review

Verified User

Manager in Marketing

Leisure, Travel & Tourism Company, 1001-5000 employees

View all 7 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 6.0

Based on 7 answers

it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.

Read full review

Verified User

Director in Marketing

Restaurants Company, 10,001+ employees

View all 7 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 7.7

Based on 58 answers

The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.

Read full review

Joe Hill

Head of Marketing Technology

Springer NaturePublishing, 10,001+ employees

View all 58 answers on this topic

Alternatives Considered

Clickdimensions is severely impeded by its integration into Dynamics CRM. Consequently it lacks the Intuitiveness of HubSpot, and the straightforward usability of MailChimp. It is a perfect system if you want to exist entirely within Dynamics, but it requires a high degree of expertise in Dynamics to get maximum value out of it. We're currently migrating to HubSpot, and while the initial integration is proving challenging, I already sense we will be able to deliver a lot more of our marketing goals much more easily, and see an ROI.

Read full review

Chris Thorne

Commercial Marketing Manager

Horizon DiscoveryBiotechnology, 201-500 employees

View all 9 answers on this topic

I suggested and selected Khoros as the best contender, as the platform would eliminate many, if not all, manual processes and procedures for capturing the overall global social perspective of our organization, from all managed social sites efficiently and accurately.

Read full review

Latasha Howard

SpredFast Ambassador

Neiman MarcusRetail, 10,001+ employees

View all 92 answers on this topic

Scalability

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 8.2

Based on 30 answers

I think it is so simple to use and learn. It gives you all the information and metrics that I would need all in one place. You are able to create multiple campaigns in a very organized way. It has all social media platforms all in one place and a great understandable and clean interface.

Read full review

Verified User

Administrator in Marketing

Marketing and Advertising Company, 51-200 employees

View all 30 answers on this topic

Return on Investment

Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
Lead scoring helps develop more qualified leads.

Read full review

Emily Olson

Marketing Generalist

CC&NInformation Technology and Services, 51-200 employees

View all 9 answers on this topic

Great communication within the tool cuts down on the numbers of emails.
Getting everyone to use the same tool reduces redundancies.
The strong analytics function may negate the need for a separate analytics tool like Quintly or Simply Measured.
Training was easy and not time intensive.

Read full review

Verified User

Director in Corporate

Hospital & Health Care Company, 10,001+ employees

View all 92 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Rating Summary

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)

ClickDimensions

Khoros Marketing (Formerly Spredfast + Lithium)