ClickDimensions vs Pardot

What users are saying about

Score 3.6 out of 10

Based on 34 reviews and ratings

Score 7.7 out of 10

Based on 783 reviews and ratings

Feature Set Ratings

Pardot ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

3.7

ClickDimensions

37%

7.7

Pardot

77%

Pardot ranks higher in 9/9 features

WYSIWYG email editor

5.1

51%

8 Ratings

6.8

68%

87 Ratings

Dynamic content

3.7

37%

10 Ratings

7.6

76%

78 Ratings

Ability to test dynamic content

1.6

16%

10 Ratings

8.2

82%

75 Ratings

Landing pages

1.6

16%

10 Ratings

7.5

75%

86 Ratings

A/B testing

3.6

36%

10 Ratings

7.8

78%

79 Ratings

Mobile optimization

2.1

21%

10 Ratings

7.3

73%

75 Ratings

Email deliverability reporting

4.0

40%

18 Ratings

7.9

79%

177 Ratings

List management

5.6

56%

9 Ratings

8.4

84%

90 Ratings

Triggered drip sequences

6.1

61%

9 Ratings

8.0

80%

61 Ratings

Lead Management

4.7

ClickDimensions

47%

7.4

Pardot

74%

Pardot ranks higher in 4/4 features

Lead nurturing

6.8

68%

9 Ratings

7.2

72%

83 Ratings

Lead scoring and grading

5.0

50%

9 Ratings

7.7

77%

84 Ratings

Data quality management

3.0

30%

8 Ratings

7.0

70%

84 Ratings

Automated sales alerts and tasks

4.0

40%

7 Ratings

7.5

75%

79 Ratings

Campaign Management

2.5

ClickDimensions

25%

7.7

Pardot

77%

Pardot ranks higher in 2/2 features

Calendaring

4.0

40%

5 Ratings

7.7

77%

74 Ratings

Event/webinar marketing

1.0

10%

6 Ratings

7.7

77%

71 Ratings

Social Media Marketing

5.5

ClickDimensions

55%

7.0

Pardot

70%

ClickDimensions ranks higher in 1/2 features

Social sharing and campaigns

8.0

80%

3 Ratings

6.5

65%

62 Ratings

Social profile integration

3.1

31%

3 Ratings

7.5

75%

21 Ratings

Reporting & Analytics

2.6

ClickDimensions

26%

7.0

Pardot

70%

Pardot ranks higher in 3/3 features

Dashboards

2.0

20%

9 Ratings

7.1

71%

85 Ratings

Standard reports

2.0

20%

9 Ratings

6.8

68%

88 Ratings

Custom reports

3.8

38%

7 Ratings

7.0

70%

66 Ratings

Platform & Infrastructure

4.4

ClickDimensions

44%

7.5

Pardot

75%

Pardot ranks higher in 5/6 features

API

1.0

10%

5 Ratings

7.3

73%

64 Ratings

Role-based workflow & approvals

1.0

10%

5 Ratings

7.0

70%

60 Ratings

Customizability

2.5

25%

7 Ratings

7.2

72%

80 Ratings

Integration with Salesforce.com

7.0

70%

2 Ratings

9.4

94%

81 Ratings

Integration with Microsoft Dynamics CRM

7.1

71%

10 Ratings

8.3

83%

3 Ratings

Integration with SugarCRM

8.0

80%

2 Ratings

5.4

54%

4 Ratings

Attribute Ratings

ClickDimensions is rated higher in 1 area: Likelihood to Renew
Pardot is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

ClickDimensions

20%

10 Ratings

7.6

Pardot

76%

148 Ratings

ClickDimensions

90%

1 Rating

1.4

Pardot

14%

86 Ratings

ClickDimensions

50%

3 Ratings

8.5

Pardot

85%

17 Ratings

ClickDimensions

N/A

0 Ratings

7.5

Pardot

75%

16 Ratings

ClickDimensions

N/A

0 Ratings

8.3

Pardot

83%

10 Ratings

ClickDimensions

10%

4 Ratings

6.4

Pardot

64%

28 Ratings

ClickDimensions

N/A

0 Ratings

9.0

Pardot

90%

3 Ratings

ClickDimensions

N/A

0 Ratings

8.1

Pardot

81%

7 Ratings

ClickDimensions

N/A

0 Ratings

8.2

Pardot

82%

22 Ratings

Pros

The nurture campaign builder was great. Easy to use and to follow along with.
The drop and drag editor was easy to use and you could start using it with no training.
I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.

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Neville Wiles

Sales & Marketing Support Specialist

Lasers ResourceBusiness Supplies and Equipment, 11-50 employees

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Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
Pardot has the ability to have multiple lead scoring models run at the same time.

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Robert Nagelmaker

Marketing Automation Specialist

Wolters KluwerInformation Services, 10,001+ employees

View all 148 answers on this topic

Cons

Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
Managing customer preferences and subscriptions felt extremely convoluted
Interfaces generally not intuitive
Reporting was not in the class of competitors
Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.

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Verified User

Manager in Marketing

Marketing & Advertising Company, 11-50 employees

View all 10 answers on this topic

Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.

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Verified User

Manager in Product Management

Information Technology & Services Company, 10,001+ employees

View all 148 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

—

ClickDimensions Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Starting Price

$1,250 per month

Pardot Editions & Modules

Edition

Growth	$1,250¹
Plus	$2,500¹
Advanced	$4,000¹
Premium	$15,000¹

/month/up to 10,000 contacts billed annually

Additional Pricing Details

Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Likelihood to Renew

ClickDimensions 9.0

Based on 1 answer

I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.

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Verified User

Employee in Marketing

Information Technology and Services Company, 51-200 employees

View all 1 answers on this topic

Pardot 1.4

Based on 86 answers

As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch

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Karol Clark

Marketing Manager

Soilworks, LLC - Soil Stabilization & Dust ControlEnvironmental Services, 11-50 employees

View all 86 answers on this topic

Usability

ClickDimensions 5.0

Based on 3 answers

I want to stay neutral. It's not that this product doesn't have appealing features or capabilities, it's that they aren't consistent and stable. So you lose data or your data is not accurate. Or some connection fails and the workflow doesn't trigger as it is supposed to, or the visits or clicks or other metrics contain bad data one month, then the next they're back to normal. This company needs to focus on getting their core product right and not on new features.

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Karen Chamberlain

Consultant

HMS Cornerstone SolutionsInformation Technology & Services, 11-50 employees

View all 3 answers on this topic

Pardot 8.5

Based on 17 answers

The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.

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Marshall Darr

Sales Optimization Specialist

Stock & Option Solutions51-200 employees

View all 17 answers on this topic

Reliability and Availability

No score

No answers yet

No answers on this topic

Pardot 7.5

Based on 16 answers

There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.

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Pam Risch

Lumina MarketingComputer Software, 51-200 employees

View all 16 answers on this topic

Performance

No score

No answers yet

No answers on this topic

Pardot 8.3

Based on 10 answers

Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.

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Verified User

Manager in Marketing

Telecommunications Company, 51-200 employees

View all 10 answers on this topic

Support Rating

ClickDimensions 1.0

Based on 4 answers

You submit a ticket and they will always come back asking for more information. So the next time you try to be proactive and add that information to the original ticket, but then they come back and ask for something else. It gets to the point where you have to believe it is a stall tactic. You ask for more detail into their processes and you get the runaround. 9 times out of ten they will point the finger at Dynamics 365 as the culprit. It is like pulling teeth to get to Tier 2 support and then the questions start all over again, even if you send screenshots.

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Karen Chamberlain

Consultant

HMS Cornerstone SolutionsInformation Technology & Services, 11-50 employees

View all 4 answers on this topic

Pardot 6.4

Based on 28 answers

Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.

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Verified User

Administrator in Marketing

Financial Services Company, 11-50 employees

View all 28 answers on this topic

In-Person Training

No score

No answers yet

No answers on this topic

Pardot 9.0

Based on 3 answers

The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.

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Pam Risch

Lumina MarketingComputer Software, 51-200 employees

View all 3 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Pardot 8.1

Based on 7 answers

Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.

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Sean Marsh

Digital Business Developer

Quarsh CreativeComputer Software, 11-50 employees

View all 7 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

Pardot 8.2

Based on 22 answers

Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.

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Anna Johansson

Web- & Community Manager

IFS in ScandinaviaInformation Technology and Services, 501-1000 employees

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Alternatives Considered

Clickdimensions is severely impeded by its integration into Dynamics CRM. Consequently it lacks the Intuitiveness of HubSpot, and the straightforward usability of MailChimp. It is a perfect system if you want to exist entirely within Dynamics, but it requires a high degree of expertise in Dynamics to get maximum value out of it. We're currently migrating to HubSpot, and while the initial integration is proving challenging, I already sense we will be able to deliver a lot more of our marketing goals much more easily, and see an ROI.

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Chris Thorne

Commercial Marketing Manager

Horizon DiscoveryBiotechnology, 201-500 employees

View all 10 answers on this topic

We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.

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Danielle Armour

Development Manager- Corporate Partnerships

Young Survival CoalitionNon-Profit Organization Management, 11-50 employees

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Return on Investment

Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
Lead scoring helps develop more qualified leads.

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Emily Olson

Marketing Generalist

CC&NInformation Technology and Services, 51-200 employees

View all 10 answers on this topic

We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.

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Verified User

Director in Marketing

Financial Services Company, 11-50 employees

View all 148 answers on this topic

Screenshots

See All (5) ClickDimensions Screenshots

See All (4) Pardot Screenshots

ClickDimensions

Pardot

ClickDimensions

Pardot

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

ClickDimensions

Pardot

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

ClickDimensions

Pardot

Calendaring

Event/webinar marketing

ClickDimensions

Pardot

Social sharing and campaigns

Social profile integration

ClickDimensions

Pardot

Dashboards

Standard reports

Custom reports

ClickDimensions

Pardot

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

ClickDimensions

Pardot

ClickDimensions

Pardot

ClickDimensions

Pardot

ClickDimensions

Pardot

ClickDimensions

Pardot

ClickDimensions

Pardot

ClickDimensions

Pardot

ClickDimensions

Pardot

ClickDimensions

Pardot

Likelihood to Recommend

ClickDimensions

Pardot

Pros

ClickDimensions

Pardot

Cons

ClickDimensions

Pardot

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

ClickDimensions Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services