ClickDimensions vs POSTOPLAN

• The nurture campaign builder was great. Easy to use and to follow along with.
• The drop and drag editor was easy to use and you could start using it with no training.
• I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.

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• The integration of a media planning calendar that highlights relevant dates for maximum viewership.
• The Instagram Grid provides foresight of how each post will look (for persons who have a thing for creating a particular aesthetic for their page(s).
• Automation of online activities as a blogger and digital professional assists in having social media posts streamlined.
• The provision of topics that will help guide copy that aligns with content for posting.

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• Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
• Managing customer preferences and subscriptions felt extremely convoluted
• Interfaces generally not intuitive
• Reporting was not in the class of competitors
• Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.

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• Adding dialogue boxes is very useful however if i wanted to increase the size of the boxes I had to zoom in on the page itself post which I was able to increase the size of the boxes.
• Clicking on the history icon in the graphics editor, the language in it is different then what is seen on the website. In my case I was reading the website in English but the data in the history tab was in Russian language which was bit inconvenient when I wanted to review my changes.
• Would have been nice if there was a feature to move the unsaved work in the graphics editor to draft if the tab got closed or got refreshed for some reason.
• Tried using postoplan native application. But the overall experience was very poor as I was not even able to login to the app using my google account as no google login or any other social media login options were provided as it were on its website.
• Would have been nice if POSTOPLAN had their own desktop application as well. Would have helped me resolve many issues which I face when using the platform on browser. Since at times I have faced issues wherein the browser got closed mistakenly due to which my unsaved work on graphics editor got wasted.

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• Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
• Lead scoring helps develop more qualified leads.

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• The most relevant impact on our business is the generation of engagements on our every post, which converts to sales of our products.
• We were able to increase our sales by 10% and we are looking at ROI by month three on one of our products.
• Not a negative impact but rather a positive impact on the reduction of effort in manual posts due to scheduled automated posts.

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