23 Ratings

Salesforce Marketing Cloud Email Studio

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Top Rated
329 Ratings
23 Ratings
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Score 7.4 out of 101

Salesforce Marketing Cloud Email Studio

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Top Rated
329 Ratings
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Score 7.6 out of 101

Add comparison

Likelihood to Recommend

ClickDimensions

ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.
Emily Olson profile photo

Salesforce Marketing Cloud Email Studio

SFMC is suited to medium and large organisations who need to send large volumes of emails and or SMS. It works particularly well for us having multiple brands administered via the same system. This allows for cost and efficiency savings to be realised.
Gareth Beer profile photo

Feature Rating Comparison

Email & Online Marketing

ClickDimensions
7.7
Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
ClickDimensions
8.0
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
ClickDimensions
7.3
Salesforce Marketing Cloud Email Studio
7.6
Ability to test dynamic content
ClickDimensions
8.0
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
ClickDimensions
8.0
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
ClickDimensions
6.7
Salesforce Marketing Cloud Email Studio
7.9
Mobile optimization
ClickDimensions
6.7
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
ClickDimensions
8.3
Salesforce Marketing Cloud Email Studio
8.0
List management
ClickDimensions
8.3
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
ClickDimensions
8.0
Salesforce Marketing Cloud Email Studio
6.7

Lead Management

ClickDimensions
7.7
Salesforce Marketing Cloud Email Studio
Lead nurturing
ClickDimensions
6.7
Salesforce Marketing Cloud Email Studio
Lead scoring and grading
ClickDimensions
8.3
Salesforce Marketing Cloud Email Studio
Data quality management
ClickDimensions
8.0
Salesforce Marketing Cloud Email Studio
Automated sales alerts and tasks
ClickDimensions
8.0
Salesforce Marketing Cloud Email Studio

Campaign Management

ClickDimensions
8.0
Salesforce Marketing Cloud Email Studio
Calendaring
ClickDimensions
8.0
Salesforce Marketing Cloud Email Studio
Event/webinar marketing
ClickDimensions
8.0
Salesforce Marketing Cloud Email Studio

Social Media Marketing

ClickDimensions
7.5
Salesforce Marketing Cloud Email Studio
Social sharing and campaigns
ClickDimensions
7.0
Salesforce Marketing Cloud Email Studio
Social profile integration
ClickDimensions
8.0
Salesforce Marketing Cloud Email Studio

Reporting & Analytics

ClickDimensions
7.9
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
ClickDimensions
7.7
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
ClickDimensions
8.3
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
ClickDimensions
7.7
Salesforce Marketing Cloud Email Studio
2.7

Platform & Infrastructure

ClickDimensions
7.7
Salesforce Marketing Cloud Email Studio
API
ClickDimensions
7.0
Salesforce Marketing Cloud Email Studio
Role-based workflow & approvals
ClickDimensions
9.0
Salesforce Marketing Cloud Email Studio
Customizability
ClickDimensions
7.0
Salesforce Marketing Cloud Email Studio
Integration with Salesforce.com
ClickDimensions
7.0
Salesforce Marketing Cloud Email Studio
Integration with Microsoft Dynamics CRM
ClickDimensions
8.4
Salesforce Marketing Cloud Email Studio
Integration with SugarCRM
ClickDimensions
8.0
Salesforce Marketing Cloud Email Studio

Pros

  • The nurture campaign builder was great. Easy to use and to follow along with.
  • The drop and drag editor was easy to use and you could start using it with no training.
  • I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.
Neville Wiles profile photo
  • Predictive intelligence - SFMC provides excellent analysis and recommendations through its AI assistant Einstein. The recommendations will help drive improvements in our marketing communications
  • API connectivity - we have integrated a number of 3rd parties via the API suite which proved easy to implement
  • Journey builder - the process of creating targeted campaigns is easy using the SFMC journey builder. Both native and external data is available in the same interface
  • Reporting - the suite of reports available to the users is comprehensive and allows us to make data-driven decisions
Gareth Beer profile photo

Cons

  • I used ClickDimensions within Dynamics. That is really it's only downfall, Microsoft Dynamics, some of the areas of ClickDimensions are in different areas of and sometimes hard to remember where to find. If you are familiar and like Dynamics and its top ribbon, then ClickDimensions will be great for you.
Neville Wiles profile photo
  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Gareth Beer profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn profile photo

Usability

ClickDimensions4.3
Based on 2 answers
Easy to use! Although we are still using Microsoft Dynamics CRM 2011, the interface is still extremely usable and functions without flaw.
Emily Olson profile photo
Salesforce Marketing Cloud Email Studio8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks profile photo

Performance

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks profile photo

Support

ClickDimensions6.0
Based on 1 answer
General usage, training, etc. has phenomenal support. When technical problems occur, resolutions have been harder to come by.
No photo available
Salesforce Marketing Cloud Email Studio9.0
Based on 4 answers
The customer support was always first-class: detailed, knowledgeable, and fast.
Jono Smith profile photo

Implementation

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks profile photo

Alternatives Considered

Microsoft Dynamics Marketing
No photo available
Constant Contact is better for campaigns tied to events, but is MUCH less complex, and that quickly becomes a problem. ET IMT is great for anything more complex, and for any mid-size or above business. It also allows straight HTML and dynamically-coded emails, whereas the template system in Constant Contact quickly belies the fact that it is old and rigid.
Andrew Windle profile photo

Scalability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks profile photo

Return on Investment

  • Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
  • Lead scoring helps develop more qualified leads.
Emily Olson profile photo
  • With only year of use, we are unable to quantify monetary ROI yet, however the annual subscription is five figures
  • It has centralized a previously decentralized set of end-user "solutions"
  • It provides visibility to all users of our CRM
William Reese profile photo

Pricing Details

ClickDimensions

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.