ClickDimensions vs Salesforce Marketing Cloud Email Studio

ClickDimensions

ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.

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Emily Olson

Marketing Generalist

CC&NInformation Technology and Services, 51-200 employees

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Salesforce Marketing Cloud Email Studio

SFMC is suited to medium and large organisations who need to send large volumes of emails and or SMS. It works particularly well for us having multiple brands administered via the same system. This allows for cost and efficiency savings to be realised.

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Gareth Beer

Technical Project Manager

Speedo International LtdTextiles, 51-200 employees

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Feature Rating Comparison

ClickDimensions

7.7

Salesforce Marketing Cloud Email Studio

6.8

WYSIWYG email editor

8.0

7.0

Dynamic content

7.3

7.6

Ability to test dynamic content

8.0

5.3

Landing pages

8.0

4.1

A/B testing

6.7

7.9

Mobile optimization

6.7

7.3

Email deliverability

8.3

8.0

List management

8.3

7.5

Triggered drip sequences

8.0

6.7

ClickDimensions

7.7

Salesforce Marketing Cloud Email Studio

—

Lead nurturing

6.7

—

Lead scoring and grading

8.3

—

Data quality management

8.0

—

Automated sales alerts and tasks

8.0

—

ClickDimensions

8.0

Salesforce Marketing Cloud Email Studio

—

Calendaring

8.0

—

Event/webinar marketing

8.0

—

ClickDimensions

7.5

Salesforce Marketing Cloud Email Studio

—

Social sharing and campaigns

7.0

—

Social profile integration

8.0

—

ClickDimensions

7.9

Salesforce Marketing Cloud Email Studio

4.3

Dashboards

7.7

5.3

Standard reports

8.3

4.9

Custom reports

7.7

2.7

ClickDimensions

7.7

Salesforce Marketing Cloud Email Studio

—

API

7.0

—

Role-based workflow & approvals

9.0

—

Customizability

7.0

—

Integration with Salesforce.com

7.0

—

Integration with Microsoft Dynamics CRM

8.4

—

Integration with SugarCRM

8.0

—

Pros

The nurture campaign builder was great. Easy to use and to follow along with.
The drop and drag editor was easy to use and you could start using it with no training.
I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.

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Neville Wiles

Sales & Marketing Support Specialist

Lasers ResourceBusiness Supplies and Equipment, 11-50 employees

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Predictive intelligence - SFMC provides excellent analysis and recommendations through its AI assistant Einstein. The recommendations will help drive improvements in our marketing communications
API connectivity - we have integrated a number of 3rd parties via the API suite which proved easy to implement
Journey builder - the process of creating targeted campaigns is easy using the SFMC journey builder. Both native and external data is available in the same interface
Reporting - the suite of reports available to the users is comprehensive and allows us to make data-driven decisions

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Gareth Beer

Technical Project Manager

Speedo International LtdTextiles, 51-200 employees

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Cons

I used ClickDimensions within Dynamics. That is really it's only downfall, Microsoft Dynamics, some of the areas of ClickDimensions are in different areas of and sometimes hard to remember where to find. If you are familiar and like Dynamics and its top ribbon, then ClickDimensions will be great for you.

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Neville Wiles

Sales & Marketing Support Specialist

Lasers ResourceBusiness Supplies and Equipment, 11-50 employees

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Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go

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Gareth Beer

Technical Project Manager

Speedo International LtdTextiles, 51-200 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

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Salesforce Marketing Cloud Email Studio8.9

Based on 18 answers

Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level

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Brittany Dunn

International Product Development Manager

CareerBuilder.comInternet, 1001-5000 employees

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Usability

ClickDimensions4.3

Based on 2 answers

Easy to use! Although we are still using Microsoft Dynamics CRM 2011, the interface is still extremely usable and functions without flaw.

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Emily Olson

Marketing Generalist

CC&NInformation Technology and Services, 51-200 employees

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Salesforce Marketing Cloud Email Studio8.0

Based on 3 answers

I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.

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Lisa Franks

Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Reliability and Availability

No score

No answers yet

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Salesforce Marketing Cloud Email Studio9.0

Based on 1 answer

Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.

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Lisa Franks

Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Performance

No score

No answers yet

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Salesforce Marketing Cloud Email Studio2.0

Based on 2 answers

Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.

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Lisa Franks

Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Support

ClickDimensions6.0

Based on 1 answer

General usage, training, etc. has phenomenal support. When technical problems occur, resolutions have been harder to come by.

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Verified User

Consultant in Information Technology

Accounting Company, 1001-5000 employees

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Salesforce Marketing Cloud Email Studio9.0

Based on 4 answers

The customer support was always first-class: detailed, knowledgeable, and fast.

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Jono Smith

VP of Marketing

HiddenEvents Services, 51-200 employees

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Implementation

No score

No answers yet

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Salesforce Marketing Cloud Email Studio7.9

Based on 2 answers

Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.

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Lisa Franks

Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Alternatives Considered

Microsoft Dynamics Marketing

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Verified User

Consultant in Information Technology

Accounting Company, 1001-5000 employees

View all 6 answers on this topic

Constant Contact is better for campaigns tied to events, but is MUCH less complex, and that quickly becomes a problem. ET IMT is great for anything more complex, and for any mid-size or above business. It also allows straight HTML and dynamically-coded emails, whereas the template system in Constant Contact quickly belies the fact that it is old and rigid.

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Andrew Windle

Email Marketing Specialist

AnsiraMarketing and Advertising, 201-500 employees

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Scalability

No score

No answers yet

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Salesforce Marketing Cloud Email Studio9.0

Based on 1 answer

We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.

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Lisa Franks

Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

View all 1 answers on this topic

Return on Investment

Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
Lead scoring helps develop more qualified leads.

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Emily Olson

Marketing Generalist

CC&NInformation Technology and Services, 51-200 employees

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With only year of use, we are unable to quantify monetary ROI yet, however the annual subscription is five figures
It has centralized a previously decentralized set of end-user "solutions"
It provides visibility to all users of our CRM

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William Reese

CIO

United Way of Buffalo & Erie CountyNon-Profit Organization Management, 51-200 employees

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Pricing Details

ClickDimensions

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Salesforce Marketing Cloud Email Studio

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Additional Pricing Details

To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.

ClickDimensions vs Salesforce Marketing Cloud Email Studio

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Likelihood to Recommend

ClickDimensions

Salesforce Marketing Cloud Email Studio

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Cons

Likelihood to Renew

Usability

Reliability and Availability

Performance

Support

Implementation

Alternatives Considered

Scalability

Return on Investment

Screenshots

Pricing Details

ClickDimensions

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

Rating Summary