ClickDimensions vs Salesforce Marketing Cloud Email Studio | TrustRadius

What users are saying about

Score 7.1 out of 10

Based on 28 reviews and ratings

Score 7.8 out of 10

Based on 342 reviews and ratings

Feature Rating Comparison

ClickDimensions

5.1

Salesforce Marketing Cloud Email Studio

6.8

WYSIWYG email editor

8.0

7.0

Dynamic content

5.6

7.5

Ability to test dynamic content

6.1

5.3

Landing pages

5.2

4.1

A/B testing

4.2

7.5

Mobile optimization

3.9

7.3

Email deliverability

5.2

8.0

List management

5.7

7.5

Triggered drip sequences

1.8

6.7

ClickDimensions

5.2

Salesforce Marketing Cloud Email Studio

—

Lead nurturing

3.8

—

Lead scoring and grading

4.7

—

Data quality management

6.6

—

Automated sales alerts and tasks

5.6

—

ClickDimensions

6.7

Salesforce Marketing Cloud Email Studio

—

Calendaring

5.5

—

Event/webinar marketing

8.0

—

ClickDimensions

7.5

Salesforce Marketing Cloud Email Studio

—

Social sharing and campaigns

7.0

—

Social profile integration

8.0

—

ClickDimensions

5.7

Salesforce Marketing Cloud Email Studio

4.3

Dashboards

5.7

5.3

Standard reports

6.2

4.9

Custom reports

5.2

2.7

ClickDimensions

7.7

Salesforce Marketing Cloud Email Studio

—

API

7.0

—

Role-based workflow & approvals

9.0

—

Customizability

7.0

—

Integration with Salesforce.com

7.0

—

Integration with Microsoft Dynamics CRM

8.1

—

Integration with SugarCRM

8.0

—

Pros

Connects with Microsoft Dynamics

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Verified User

Employee in Marketing

Information Technology and Services Company, 51-200 employees

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Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
Manages newsletter subscriptions and allows us to deploy on specific dates/times.
Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.

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Client Services Manager

SourceMediaPublishing, 501-1000 employees

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Cons

Multi-channel integration
User-friendliness
Relevance to modern marketplace

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Verified User

Employee in Marketing

Information Technology and Services Company, 51-200 employees

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It would be nice if the interface was more user-friendly, it's simple to me because I've used the service for a while but it can sometimes take a while to train new employees.

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Client Services Manager

SourceMediaPublishing, 501-1000 employees

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Likelihood to Renew

ClickDimensions 9.0

Based on 1 answer

I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.

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Verified User

Employee in Marketing

Information Technology and Services Company, 51-200 employees

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Salesforce Marketing Cloud Email Studio 8.9

Based on 18 answers

Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level

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International Product Development Manager

CareerBuilder.comInternet, 1001-5000 employees

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Usability

ClickDimensions 4.3

Based on 2 answers

Easy to use! Although we are still using Microsoft Dynamics CRM 2011, the interface is still extremely usable and functions without flaw.

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Marketing Generalist

CC&NInformation Technology and Services, 51-200 employees

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Salesforce Marketing Cloud Email Studio 8.0

Based on 3 answers

I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.

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Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

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Salesforce Marketing Cloud Email Studio 9.0

Based on 1 answer

Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.

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Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Performance

No score

No answers yet

No answers on this topic

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Salesforce Marketing Cloud Email Studio 2.0

Based on 2 answers

Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.

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Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Support

ClickDimensions 6.0

Based on 1 answer

General usage, training, etc. has phenomenal support. When technical problems occur, resolutions have been harder to come by.

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Verified User

Consultant in Information Technology

Accounting Company, 1001-5000 employees

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Salesforce Marketing Cloud Email Studio 9.0

Based on 4 answers

The customer support was always first-class: detailed, knowledgeable, and fast.

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VP of Marketing

HiddenEvents Services, 51-200 employees

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Implementation

No score

No answers yet

No answers on this topic

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Salesforce Marketing Cloud Email Studio 7.9

Based on 2 answers

Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.

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Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Alternatives Considered

I prefer Act-On to ClickDimensions. I've studied both technologies and have been trained in them, but I find that Act-On is more suited to fit my needs and the needs of my team and organization as a whole. I think Act-On is more equipped to handle shifts in marketplace due to social demands.

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Verified User

Employee in Marketing

Information Technology and Services Company, 51-200 employees

View all 7 answers on this topic

We looked at 3-4 platforms before deciding on using SFMC; we grouped the criteria used into 5 main categories: Budget, Features, Architecture, Support and Analysts/Roadmap (we actually used this site's feedback as part of the Analysts score).The finalists were SFMC and Oracle Eloqua and while Eloqua edged SFMC in out of the box Features and Analysts reviews, the total score was higher for SFMC as it better aligned with our technical Architecture, was cheaper and the Eloqua support wasn't what we expected.

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Digital Marketing Lead & SalesForce Marketing Cloud Administrator

TELUSTelecommunications, 10,001+ employees

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Scalability

No score

No answers yet

No answers on this topic

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Salesforce Marketing Cloud Email Studio 9.0

Based on 1 answer

We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.

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Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Return on Investment

Integration with Microsoft Dynamics 365/CRM is Easy
User-friendly Syncing with Microsoft Dynamics 365/CRM
Training is Accessible

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Verified User

Employee in Marketing

Information Technology and Services Company, 51-200 employees

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No loss of business due to poor branding.
Acceptable CTR's.
We are not using it for form fills.

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Verified User

Executive in Sales

Marketing and Advertising Company, 51-200 employees

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Screenshots

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See All (5) Salesforce Marketing Cloud Email Studio Screenshots

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Rating Summary

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