ClickGUARD vs. Google Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ClickGUARD
Score 8.5 out of 10
Small Businesses (1-50 employees)
ClickGUARD is a fully automated protection tool that enables businesses to run secure pay-per-click campaigns. The software can eliminate unwanted clicks on your PPC ads, help to clean up your traffic, and optimize your budget for your target audience.
$89
per month
Google Marketing Platform
Score 9.0 out of 10
N/A
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).N/A
Pricing
ClickGUARDGoogle Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ClickGUARDGoogle Marketing Platform
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
ClickGUARDGoogle Marketing Platform
Top Pros
Top Cons
Features
ClickGUARDGoogle Marketing Platform
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
ClickGUARD
-
Ratings
Google Marketing Platform
9.5
28 Ratings
25% above category average
Data Transfer00 Ratings10.023 Ratings
DSP integration00 Ratings9.026 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
ClickGUARD
-
Ratings
Google Marketing Platform
7.9
32 Ratings
1% above category average
Ad campaign creation00 Ratings8.432 Ratings
Ad deployment00 Ratings8.432 Ratings
Display advertising00 Ratings8.029 Ratings
Ad display and retargeting segmentation00 Ratings7.730 Ratings
Sequence targeting00 Ratings7.023 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
ClickGUARD
-
Ratings
Google Marketing Platform
7.2
32 Ratings
8% below category average
Ad dashboards00 Ratings6.730 Ratings
Ad performance reports00 Ratings7.332 Ratings
Ad conversion tracking00 Ratings7.331 Ratings
Ad attribution reporting00 Ratings7.030 Ratings
Cross-channel ad management00 Ratings7.325 Ratings
Ad forecasting and optimization00 Ratings7.524 Ratings
Best Alternatives
ClickGUARDGoogle Marketing Platform
Small Businesses

No answers on this topic

Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies

No answers on this topic

The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
F5 Distributed Cloud Bot Defense
F5 Distributed Cloud Bot Defense
Score 8.2 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClickGUARDGoogle Marketing Platform
Likelihood to Recommend
8.4
(10 ratings)
7.4
(44 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(13 ratings)
Usability
-
(0 ratings)
8.0
(2 ratings)
Support Rating
8.4
(6 ratings)
9.0
(4 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
6.0
(2 ratings)
User Testimonials
ClickGUARDGoogle Marketing Platform
Likelihood to Recommend
ClickGUARD
ClickGAURD is highly suitable for detecting and preventing fraudulent clicks and helps generate higher revenues with the same marketing budgets. The reports created by ClickGUARD are also very helpful in understanding the impact and returns on the campaigns. It also helps identifies the geographies from where the fraudulent clicks are coming to help us take preventive measures. Having detailed documentation to get it deployed and get users onboarded quickly will be very helpful.
Read full review
Google
I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.
Read full review
Pros
ClickGUARD
  • The real-time notifications are one of the best features of ClickGUARD for me.
  • Automatic malicious click deflection is also a feature that I appreciate.
  • There have been instances where a large number of clicks were made, but the resulting conversions were much below expectations.
Read full review
Google
  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
Read full review
Cons
ClickGUARD
  • The one thing I've noticed that I believe is a disadvantage would have to be the lack of support on weekends or holidays which is understandable but at the same time, I'm sure people expect to still be supported right around the clock if that is what is advertised.
Read full review
Google
  • The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
  • Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.
Read full review
Likelihood to Renew
ClickGUARD
No answers on this topic
Google
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Read full review
Usability
ClickGUARD
No answers on this topic
Google
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
Read full review
Support Rating
ClickGUARD
I actually haven't found the need to use their customer support as yet but I'm sure that they are knowledgable and would assist any way they can.
Read full review
Google
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Read full review
Implementation Rating
ClickGUARD
No answers on this topic
Google
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
Read full review
Alternatives Considered
ClickGUARD
formerly know as PPC Protect, now known as Lunio. we side by side user lunio as well and only problem with lunio was pricing. no doubt lunio has better feature set to stack against ClickGaurd but we didn't required that many features to begin with. ClickGaurd is simple solution for us and we are planning to explore it full before moving to any other platform
Read full review
Google
Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
Read full review
Return on Investment
ClickGUARD
  • Prior to acquiring Clickguard, I wasn't even able to trust the numbers I was seeing and my money was being wasted. Since getting this app, there has been a total turn around in conversions, and sales have increased.
Read full review
Google
  • DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
  • There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
  • The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
Read full review
ScreenShots

ClickGUARD Screenshots

Screenshot of Add and manage multiple ad accounts with different protection plansScreenshot of Get bot probability assessment with every clickScreenshot of Clicks tested for behavior (e.g. time spent on site, click speed) and non-behavior criteria (location, IP address, packet header details)Screenshot of Reports that can be automated and scheduled for teams or clientsScreenshot of Every single click is assessed and verified whether it is blocked or notScreenshot of Toggle ON/OFF Protection