CloudApp vs Olapic

Veronika Baranovska

Inbound Marketing Manager

SendibleInternet, 11-50 employees

If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.

Timothy Lakin

Ecommerce Merchandising Manager

Skechers IncRetail, 10,001+ employees

Feature Rating Comparison

CloudApp

Olapic

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

CloudApp

Olapic

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

CloudApp

Olapic

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Pros

CloudApp makes taking GIFs, videos, and screenshots very quick and easy. Very little training was required for CloudApp because it is a straight forward tool.
We love the feature that allows you to annotate images and videos to highlight certain areas. This is especially important in Support when explaining something to a customer.
I like that CloudApp makes sharing files very easy. In just the click of a button, you can choose how you'd like to share a file with someone else.

Verified User

Manager in Customer Service

Computer Software Company, 51-200 employees

With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.

Verified User

Manager in Marketing

Consumer Goods Company, 201-500 employees

Cons

While annotations are nice, editing features are lacking overall. You can't trim a screenshot or crop it once you've taken it, so you'd better be perfect with your capturing on the first try.
The web library for managing your past captures is hellacious. There's no deleting mistakes, no real categorization like tags, and the drag and drop adding is glitchy at best.

J.P. VanderLinden

Director Of Operations

EmberTribeMarketing and Advertising, 11-50 employees

It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
The revenue analytics are not very reliable.
Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.

Verified User

Analyst in Marketing

Hospitality Company, 10,001+ employees

Likelihood to Renew

CloudApp 9.1

Based on 1 answer

In all honesty I don't even have time to look for an alternative to CloudApp at this point in our business. CloudApp works for what we had planned to use it for and unless a competing service that offers the same quality and ease-of-use along with video screen capture comes out I will renew indefinitely.

View all 1 answers on this topic

Co-Founder & Chief Strategist of MindGame Marketing

MindGame Marketing Inc.Marketing and Advertising, 11-50 employees

No score

No answers yet

No answers on this topic

Usability

CloudApp 8.2

Based on 2 answers

I would give cloud app a 10 out of 10 if the video screen capture portion of the tool worked flawlessly and the addition of few suggestions like full-page screen grab and the quicker ability to download screenshots or screen videos to my hard drive. I don't mean to repeat a feature request here being that features would heavily improve usability in my particular usage situation.

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Co-Founder & Chief Strategist of MindGame Marketing

MindGame Marketing Inc.Marketing and Advertising, 11-50 employees

No score

No answers yet

No answers on this topic

Support Rating

CloudApp 9.1

Based on 2 answers

I would give cloud app a 9/10 score on overall support mostly because I have had very little need of any support at all being that the tool was designed almost to use itself. In my opinion this level of forethought is equal to customer support. As of yet I've only had one real problem with cloud app which was the loss of a 20 minute video screen capture. Unfortunately I have not had the time to contact support about this loss. The only other minor issues that I confronted was within the initial set up which I was able to resolve via their website's support pages.

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Co-Founder & Chief Strategist of MindGame Marketing

MindGame Marketing Inc.Marketing and Advertising, 11-50 employees

No score

No answers yet

No answers on this topic

Implementation Rating

CloudApp 8.2

Based on 1 answer

I was extremely satisfied with how quick and easy the implementation of Cloudapp was on my MacIntosh using MacOS Sierra was, along with how amazingly fast I was able to be up and going with the tool. most often with sass tools we are lucky if we can use 50% of the features without having to have consultations and a ton of back-and-forth email on how to use other features of the product. Cloud app has made it extremely user-friendly with almost no need for customer support. To My business, that equals time savings which as most business owners know, can be far more valuable than a few dollars saved.

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Co-Founder & Chief Strategist of MindGame Marketing

MindGame Marketing Inc.Marketing and Advertising, 11-50 employees

No score

No answers yet

No answers on this topic

Alternatives Considered

I need to point out that I love Snagit. It's a fantastic product, but there are different use-cases. CloudApp for me is about quick and efficient sharing. Snagit doesn't really allow for that. Yes, they have a cloud sharing option, but for the entirety of me using the program, it hasn't worked right. You'll have to try both to see what I mean.

Verified User

C-Level Executive in Marketing

Marketing and Advertising Company, 1-10 employees

We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.

Verified User

Project Manager in Marketing

Marketing and Advertising Company, 201-500 employees

Return on Investment

Speed. It's incredibly quick and easy to share images, gifs, and videos. That saves us time and makes us more productive.
Storage. Everything is kept in one place, so it's easy to go back and reference/keep track of. It keeps us from hunting down previous shares.
Annotation. It's very quick to mark things up before sending! Again, the primary benefit here is speed.
Cash. We'll occasionally share videos with prospects so they better understand our offerings. Some of those people become customers!

Andrew Clark

Chief Growth Officer

Visible.vcComputer Software, 1-10 employees

In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.

Timothy Lakin

Ecommerce Merchandising Manager

Skechers IncRetail, 10,001+ employees