CloudApp vs Velocify by ICE Mortgage Technology (formerly Ellie Mae)

• Capturing specific contents in video format instead of getting recorded the whole screen
• Customizing the contents of any video or screenshots and annoting in terms of user's need
• Editing the videos and screenshots which is helpful in terms of sharing contents in online presentations or meetings with client
• Getting more customized settings while uploading or editing screenshots to look the content more readable

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• The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
• The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
• The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!

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• Can get buggy or slow to load when you have a large library of media saved
• The GIF/video capturing can bug sometimes when you are in full-screen mode, but I have a feeling that's connected with going over the limit of the freemium account 😅

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• Velocify would be well served to create a more robust email drip campaign platform.
• Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)

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• Speed. It's incredibly quick and easy to share images, gifs, and videos. That saves us time and makes us more productive.
• Storage. Everything is kept in one place, so it's easy to go back and reference/keep track of. It keeps us from hunting down previous shares.
• Annotation. It's very quick to mark things up before sending! Again, the primary benefit here is speed.
• Cash. We'll occasionally share videos with prospects so they better understand our offerings. Some of those people become customers!

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• Faster lead conversion lead us to higher potential for "first school wins" philosophy.
• Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
• Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.

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