Cloudinary vs. Google Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cloudinary
Score 8.4 out of 10
N/A
Cloudinary is an image and video management tool enabling users to manage, optimize, and deliver images, videos and other media across every device and channel.
$49
per month
Google Marketing Platform
Score 9.0 out of 10
N/A
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).N/A
Pricing
CloudinaryGoogle Marketing Platform
Editions & Modules
Media Optimizer - Scale
$49
per month
Programmable Media - Plus
$99
per month
Programmable Media - Advanced
$249
per month
Programmable Media - Enterprise
Custom Pricing
Digital Asset Management
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
CloudinaryGoogle Marketing Platform
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CloudinaryGoogle Marketing Platform
Top Pros
Top Cons
Features
CloudinaryGoogle Marketing Platform
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cloudinary
9.0
1 Ratings
27% above category average
Google Marketing Platform
-
Ratings
Dashboards9.01 Ratings00 Ratings
Standard reports9.01 Ratings00 Ratings
Data exportability9.01 Ratings00 Ratings
Content analytics9.01 Ratings00 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Cloudinary
9.6
1 Ratings
15% above category average
Google Marketing Platform
-
Ratings
Uploading assets10.01 Ratings00 Ratings
Downloading assets10.01 Ratings00 Ratings
Categories9.01 Ratings00 Ratings
Asset storage10.01 Ratings00 Ratings
Asset sharing10.01 Ratings00 Ratings
Asset search10.01 Ratings00 Ratings
Tagging system9.01 Ratings00 Ratings
Content editing9.01 Ratings00 Ratings
Metadata9.01 Ratings00 Ratings
User access9.01 Ratings00 Ratings
DAM Integrations10.01 Ratings00 Ratings
DAM API10.01 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Cloudinary
-
Ratings
Google Marketing Platform
9.0
29 Ratings
20% above category average
Data Transfer00 Ratings9.024 Ratings
DSP integration00 Ratings9.026 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Cloudinary
-
Ratings
Google Marketing Platform
8.7
33 Ratings
10% above category average
Ad campaign creation00 Ratings8.033 Ratings
Ad deployment00 Ratings9.933 Ratings
Display advertising00 Ratings9.930 Ratings
Ad display and retargeting segmentation00 Ratings8.931 Ratings
Sequence targeting00 Ratings7.023 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Cloudinary
-
Ratings
Google Marketing Platform
9.0
33 Ratings
14% above category average
Ad dashboards00 Ratings9.831 Ratings
Ad performance reports00 Ratings8.933 Ratings
Ad conversion tracking00 Ratings8.932 Ratings
Ad attribution reporting00 Ratings8.931 Ratings
Cross-channel ad management00 Ratings8.926 Ratings
Ad forecasting and optimization00 Ratings8.925 Ratings
Best Alternatives
CloudinaryGoogle Marketing Platform
Small Businesses
Adobe Bridge
Adobe Bridge
Score 8.9 out of 10
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.9 out of 10
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Enterprises
MediaValet
MediaValet
Score 9.9 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CloudinaryGoogle Marketing Platform
Likelihood to Recommend
10.0
(7 ratings)
8.9
(45 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(13 ratings)
Usability
10.0
(2 ratings)
8.0
(2 ratings)
Support Rating
9.0
(3 ratings)
9.0
(4 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
6.0
(2 ratings)
User Testimonials
CloudinaryGoogle Marketing Platform
Likelihood to Recommend
Cloudinary
Cloudinary handles pretty much anything you have related to images. From serving them up efficiently to adding transformations on the fly, there's really little this service doesn't do. Their pricing plans allow you to grow into the right levels and their website dashboards are very helpful. I would easily recommend this for all but the simplest of use cases.
Read full review
Google
I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.
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Pros
Cloudinary
  • Cloudinary is the best in the market for photo and video transformations.
  • Cloudinary takes customer's requests for special features and implements them very quickly.
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Google
  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
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Cons
Cloudinary
  • Their API does require URLs that can get quite lengthy and not always easy to parse on sight.
  • Documentation on how transformations work and what they actually do to your image could be clearer (what does force_strip actually mean?).
  • Although a free tier exists and is quite generous, should you need to acquire a premium plan for your needs the pricing at scale can climb quickly.
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Google
  • The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
  • Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.
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Likelihood to Renew
Cloudinary
No answers on this topic
Google
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
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Usability
Cloudinary
Cloudinary is very easy to use and offers fast way to upload your images, files and videos to their servers. Then they give you quick ways t implement those files or images onto your website using their API or just a normal URL. They also give you very fast ways to make edits to those files and include them in the url.
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Google
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support Rating
Cloudinary
We rarely use their support. But when we need it they are always there. They provide great consultation and suggestions to help us manage our costs and resources better. In the last 8 years perhaps we have contacted them 3 or 4 times - which is really really great
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Google
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
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Implementation Rating
Cloudinary
No answers on this topic
Google
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered
Cloudinary
Cloudinary seemed to be the most sophisticated with the most documentation and platform support. Other solutions seemed to be a lot harder to implement, however, due to the good documentation and API samples on their GitHub we were able to implement it nicely. Additionally, they have a lot of really well-known brands using them like Wired, Sky News, and eBay which gave us a lot of confidence that this was a good robust solution to use and to help others with
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Google
Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
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Return on Investment
Cloudinary
  • Images are essential to our product and using Cloudinary has allowed us to serve them up in a cost-effective and efficient way. Not having to worry about your images frees you up to tackle the real challenges for your product.
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Google
  • DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
  • There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
  • The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
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ScreenShots