CognitiveSEO vs. Crownpeak Digital Quality Management (DQM)

CognitiveSEO is a very useful tool for any company looking to boost its marketing effort substantially. While telemarketing is an excellent way to generate new business, online marketing campaigns are crucial in today's society when it comes to prospecting for new business opportunities. Occasionally it can be difficult to reach new audiences who are in fact an appropriate fit for the products you offer. CognitiveSEO helps you target market those audiences and utilize the most out of your marketing efforts.

Incentivized

If you have a fully customized cms and have people working on the site with html and css knowledge this is the best tool ever, all specifics can be checked. Using ab tests and optimization services we identify best practices of the website and everywhere the best practices aren't implemented we find using the custom checkpoints. Aspects that cannot be automated via a quick IT solution is turned into a checkpoint and that's great!

Incentivized

• New link alerts
• Competitive analysis
• Toxic link reports

Incentivized

• Ensures quality and consistency of content implementation across distributed teams and markets.
• Quick and easy content updates across global digital ecosystems.
• Custom checkpoints to identify, highlight and manage business updates across multiple websites (e.g. product detail, terminology, customer messaging, brand updates)

• The interface can be clunky
• It's a bit too all-in-one for me as I use other solutions for features like rank tracking and mentions
• You are unlikely to use all the features you are paying for

Incentivized

• It would be helpful if the Issues page under Website showed the WCAG level for each issue (A, AA, AAA). You currently have to look up the guideline to find the level.
• There is no indicator that a page is currently being scanned. During a website scan, some of the reports are blank or missing information. Having a notification on the main page showing which websites are being scanned would be helpful.
• Some ADA compliance items are left off, such as keyboard navigation, tabbing, etc.
• It doesn't view the websites on mobile devices or if using a screen reader. Some pages or formatting changes depending on resolution. The DQM, from what I have seen, doesn't account for that.

Incentivized

We've seen competitors, they're not doing as well of a job as dqm is. It's a wonderful tool and there a huge opportunities for crownpeak

Incentivized

I had a small learning curve in order to become fluent with the platform as it doesn't work like the other automated accessibility tools that I've used. However, once I was up to speed, I like it better than any of the other tools and find the data more useful, digestible, and relevant.

Incentivized

Haven't had issues accessing the dashboard when needed.

No issues with speed and performance

They do not respond quickly to any questions or the one time I had an issue. I had resolved the issue myself before they gave a response

Online support [is] always quick to reply and usually [has] a fix ready and implemented within hours. Regular catch-ups with Account Managers [have] ensured that issues are addressed even more quickly, with the ability to see the results within days following a re-crawl of the sites. Suggestions for improvement are always taken on board.

Incentivized

Product is straight-forward but the training was helpful and beneficial

Ensure that you are ready with a solid process to address issues

CognitiveSEO specializes in target marketing for more efficient marketing campaigns and lead generation. While I am not too familiar with other competing products, I would highly advise using CognitiveSEO above all due to the efficiency, turnaround time, and customization features to attract new leads based on specific criteria that relate to your products and daily procedures.

Incentivized

Crownpeak Digital Quality Management (DQM) has all the tools in one dashboard for all possible needs of a website to resolve SEO and other issues. Whereas WordPress is more of searching for the right plugin to assist in finding all the issues you might have a need to address.

Incentivized

haven't had issues accessing when needed.

• We've cleaned up link profiles which clients have appreciated
• With the on-going link monitoring we've spent less time re-auditing link profiles
• Anchor text monitoring also sped up our toxic review

Incentivized

• When driving Customer Care, it was great to be able to add the Autofix tool to the web estate - a quick-win that really drives the accessibility agenda.
• Building reports off the back of DQM gives senior stakeholders an understanding of the importance of usability and accessibility.
• The gamification of league tables highlights to stakeholders the areas that need focus and budget in order to improve.

Incentivized