Cognito Forms vs. Kantar Marketplace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognito Forms
Score 8.7 out of 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.N/A
Kantar Marketplace
Score 8.4 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
Pricing
Cognito FormsKantar Marketplace
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Cognito FormsKantar Marketplace
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Cognito FormsKantar Marketplace
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Cognito Forms
8.0
2 Ratings
3% above category average
Kantar Marketplace
-
Ratings
Survey templates8.02 Ratings00 Ratings
Themes7.02 Ratings00 Ratings
Custom logo/branding9.02 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Cognito Forms
9.7
2 Ratings
12% above category average
Kantar Marketplace
-
Ratings
Changes to live survey9.01 Ratings00 Ratings
Question design help10.02 Ratings00 Ratings
Multiple question types10.02 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Cognito Forms
10.0
2 Ratings
19% above category average
Kantar Marketplace
-
Ratings
Survey logic flexibility10.02 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Cognito Forms
8.8
2 Ratings
8% above category average
Kantar Marketplace
-
Ratings
Response tracking9.01 Ratings00 Ratings
Data export9.02 Ratings00 Ratings
Standard reports8.02 Ratings00 Ratings
Custom reports9.02 Ratings00 Ratings
Analytics9.02 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Cognito Forms
9.0
2 Ratings
8% above category average
Kantar Marketplace
-
Ratings
Access controls8.02 Ratings00 Ratings
Compliance10.02 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Cognito Forms
9.0
1 Ratings
12% above category average
Kantar Marketplace
-
Ratings
Vendor-offered crowdsourcing9.01 Ratings00 Ratings
Respondent restrictions9.01 Ratings00 Ratings
Best Alternatives
Cognito FormsKantar Marketplace
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Score 8.7 out of 10
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Score 10.0 out of 10
Medium-sized Companies
Qualaroo
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Score 9.7 out of 10
TapClicks
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Enterprises
DocuWare
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Sprinklr Insights
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All AlternativesView all alternativesView all alternatives
User Ratings
Cognito FormsKantar Marketplace
Likelihood to Recommend
8.9
(4 ratings)
8.3
(4 ratings)
Usability
8.5
(3 ratings)
-
(0 ratings)
Support Rating
8.9
(3 ratings)
-
(0 ratings)
User Testimonials
Cognito FormsKantar Marketplace
Likelihood to Recommend
Cognito Forms
It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
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Kantar
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
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Pros
Cognito Forms
  • Cost effective.
  • Easy to use.
  • Safe.
  • Automates data collection.
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Kantar
  • There studies provide brand insights in the most particular way.
  • They also help in media planning & measuring their effectiveness.
  • Helps in building brands.
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Cons
Cognito Forms
  • I am happy with Cognito Forms. I have not found any issues.
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Kantar
  • A bit more education and training to better utilize the tool.
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Usability
Cognito Forms
Non calculated fields are easy to use. Calculations can be a nightmare to get working due to complex and unintuitive syntax, as a non-programmer
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Kantar
No answers on this topic
Support Rating
Cognito Forms
quick and knowledgable
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Kantar
No answers on this topic
Alternatives Considered
Cognito Forms
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
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Kantar
More competitive pricing and much strong data backed insights on real customers. It was also important for us to be able to utilize this solution for real-world decision making and the customer matrix developed through this tool is instrumental in doing so. This is a valuable tool in our marketing department and for sales and BD as well.
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Return on Investment
Cognito Forms
  • Safe us a lot of time doing client onboarding.
  • Use it for data collection for business plan info collection.
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Kantar
  • From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.
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ScreenShots