Cognito Forms vs. Kantar Marketplace

It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

• Cost effective.
• Easy to use.
• Safe.
• Automates data collection.

Incentivized

• There studies provide brand insights in the most particular way.
• They also help in media planning & measuring their effectiveness.
• Helps in building brands.

Incentivized

• I am happy with Cognito Forms. I have not found any issues.

Incentivized

• The platform can be confusing to navigate at times; UX could be simplified.
• Ability to utilize more competitive datasets would be helpful.
• Sometimes takes a while to return data and build out full insights.

Incentivized

Non calculated fields are easy to use. Calculations can be a nightmare to get working due to complex and unintuitive syntax, as a non-programmer

Incentivized

quick and knowledgable

I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.

Incentivized

Easy to use, better pricing, deeper understanding.

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• Safe us a lot of time doing client onboarding.
• Use it for data collection for business plan info collection.

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• From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Incentivized