Cognito Forms vs. Qualtrics XM for Strategy and Research

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognito Forms
Score 8.8 out of 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.N/A
Qualtrics
Score 7.4 out of 10
N/A
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
$1,500
per user/per year
Pricing
Cognito FormsQualtrics XM for Strategy and Research
Editions & Modules
No answers on this topic
Research Core 1
1,500
per user/per year
Offerings
Pricing Offerings
Cognito FormsQualtrics
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Cognito FormsQualtrics XM for Strategy and Research
Top Pros
Top Cons
Features
Cognito FormsQualtrics XM for Strategy and Research
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Cognito Forms
8.0
2 Ratings
3% above category average
Qualtrics XM for Strategy and Research
-
Ratings
Survey templates8.02 Ratings00 Ratings
Themes7.02 Ratings00 Ratings
Custom logo/branding9.02 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Cognito Forms
9.7
2 Ratings
12% above category average
Qualtrics XM for Strategy and Research
-
Ratings
Changes to live survey9.01 Ratings00 Ratings
Question design help10.02 Ratings00 Ratings
Multiple question types10.02 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Cognito Forms
10.0
2 Ratings
18% above category average
Qualtrics XM for Strategy and Research
-
Ratings
Survey logic flexibility10.02 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Cognito Forms
8.8
2 Ratings
7% above category average
Qualtrics XM for Strategy and Research
-
Ratings
Response tracking9.01 Ratings00 Ratings
Data export9.02 Ratings00 Ratings
Standard reports8.02 Ratings00 Ratings
Custom reports9.02 Ratings00 Ratings
Analytics9.02 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Cognito Forms
9.0
2 Ratings
7% above category average
Qualtrics XM for Strategy and Research
-
Ratings
Access controls8.02 Ratings00 Ratings
Compliance10.02 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Cognito Forms
9.0
1 Ratings
11% above category average
Qualtrics XM for Strategy and Research
-
Ratings
Vendor-offered crowdsourcing9.01 Ratings00 Ratings
Respondent restrictions9.01 Ratings00 Ratings
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Cognito FormsQualtrics XM for Strategy and Research
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Qualaroo
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Score 6.8 out of 10
Jotform
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Score 8.7 out of 10
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PG Forsta HX Platform
PG Forsta HX Platform
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User Ratings
Cognito FormsQualtrics XM for Strategy and Research
Likelihood to Recommend
8.6
(4 ratings)
3.8
(170 ratings)
Likelihood to Renew
-
(0 ratings)
9.4
(41 ratings)
Usability
7.9
(3 ratings)
4.0
(21 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
5.5
(1 ratings)
Support Rating
8.6
(3 ratings)
1.9
(22 ratings)
Online Training
-
(0 ratings)
8.0
(2 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Cognito FormsQualtrics XM for Strategy and Research
Likelihood to Recommend
Cognito Forms
It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
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Qualtrics
Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
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Pros
Cognito Forms
  • Cost effective.
  • Easy to use.
  • Safe.
  • Automates data collection.
Read full review
Qualtrics
  • Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
  • It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
  • Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
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Cons
Cognito Forms
  • I am happy with Cognito Forms. I have not found any issues.
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Qualtrics
  • The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
  • We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
  • I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
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Likelihood to Renew
Cognito Forms
No answers on this topic
Qualtrics
I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
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Usability
Cognito Forms
Non calculated fields are easy to use. Calculations can be a nightmare to get working due to complex and unintuitive syntax, as a non-programmer
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Qualtrics
All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
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Support Rating
Cognito Forms
quick and knowledgable
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Qualtrics
Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
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Online Training
Cognito Forms
No answers on this topic
Qualtrics
I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
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Implementation Rating
Cognito Forms
No answers on this topic
Qualtrics
I like being able to easily integrate new colleagues by simply giving them a log in user name and password
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Alternatives Considered
Cognito Forms
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
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Qualtrics
]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase
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Return on Investment
Cognito Forms
  • Safe us a lot of time doing client onboarding.
  • Use it for data collection for business plan info collection.
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Qualtrics
  • Increased productivity due to the highly intuitive user-interface and template saving capabilities.
  • Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
  • If a user has created a great template, they can share to external teams quite easily. It helps other departments!
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ScreenShots

Qualtrics Screenshots

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