Commanders Act TagCommander vs. Funnel IQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
TagCommander
Score 9.0 out of 10
N/A
TagCommander, from European company Commanders Act, is a tag management product designed to handle website tags - and also SDKs in a single SDK container - through a management interface without the need for technical expertise. The company has partnerships with WebTrends, Criteo, and over 200 tag solutions worldwide.N/A
Funnel IQ
Score 8.2 out of 10
N/A
The Funnel IQ product provides a platform that delivers GTM data.N/A
Pricing
Commanders Act TagCommanderFunnel IQ
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
TagCommanderFunnel IQ
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.
More Pricing Information
Community Pulse
Commanders Act TagCommanderFunnel IQ
Top Pros
Top Cons
Features
Commanders Act TagCommanderFunnel IQ
Security
Comparison of Security features of Product A and Product B
Commanders Act TagCommander
7.0
1 Ratings
20% below category average
Funnel IQ
8.0
6 Ratings
7% below category average
Role-based user permissions7.01 Ratings8.06 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Commanders Act TagCommander
7.0
1 Ratings
14% below category average
Funnel IQ
8.0
6 Ratings
0% below category average
Tag library9.01 Ratings8.36 Ratings
Tag variable mapping7.01 Ratings7.86 Ratings
Ease of writing custom tags8.01 Ratings8.56 Ratings
Rules-driven tag execution8.01 Ratings8.06 Ratings
Tag performance monitoring3.01 Ratings8.86 Ratings
Page load times00 Ratings7.16 Ratings
Mobile app tagging00 Ratings7.85 Ratings
Library of JavaScript extensions00 Ratings7.25 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Commanders Act TagCommander
6.0
1 Ratings
32% below category average
Funnel IQ
8.3
6 Ratings
0% below category average
Event tracking4.01 Ratings8.56 Ratings
Universal data layer8.01 Ratings8.26 Ratings
Automated error checking6.01 Ratings8.05 Ratings
Mobile event tracking00 Ratings8.85 Ratings
Data distribution management00 Ratings8.36 Ratings
Best Alternatives
Commanders Act TagCommanderFunnel IQ
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Commanders Act TagCommanderFunnel IQ
Likelihood to Recommend
7.0
(1 ratings)
8.2
(6 ratings)
Usability
-
(0 ratings)
8.5
(6 ratings)
Support Rating
-
(0 ratings)
8.2
(6 ratings)
User Testimonials
Commanders Act TagCommanderFunnel IQ
Likelihood to Recommend
Tag Commander
If you need a single place where you can handle all the third party pixels, this is a well-suited platform. As well as if you want to keep the deployment independent from all other (and more complex) deployments driven by IT. If you need a pixel to be fired not just when the page loads, but based on user actions, you should use the events and that's pretty complex to handle.
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Funnel IQ
Well suited: Easy to use. Well suited for a detailed revenue report, pipeline funnels can be maintained easily. The new integration is smooth. Compare the cost of integration services and their value addition to the product. Less appropriate: Bulky databased with millions of data is hard to connect and it also slows down the response.
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Pros
Tag Commander
  • Creating new pixels is very easy, as well as organizing all of them, handling prioritization between different partners' pixels.
  • Defining the perimeters and constraints where the pixels need to be fired is a breeze.
  • Deploying the container and keeping track of all the modification is very well done.
  • The configuration of the deduplication rule is pretty flexible.
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Funnel IQ
  • You can schedule exports to Google Sheets, Data Studio, or any Data warehouse.
  • They offer a dedicated account manager.
  • They already support many of the data sources that we use as well as supporting custom data sources.
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Cons
Tag Commander
  • Reports. Tag Commander lacks in term of reports of what's happening. There is an additional module called Attribution Management System that gives you a lot of insights, but more basic reports to understand what has been fired will be useful.
  • Support. Tag Commander support is very low responsive. It took several days to have the first feedback and generally, it takes a lot of emails to get what you need.
  • Deduplication engine flexibility. The engine is there and it works pretty well, until you have a slightly different need. In that case you need to implement something custom in terms of implementation, reports, etc. A more flexible approach would be useful.
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Funnel IQ
  • For me, Funnel IQ is key facilitator tool which aligns key areas, software and professionals in my organisations together, in the revenue generation project. No reservations on the quality derived from this platform.
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Usability
Tag Commander
No answers on this topic
Funnel IQ
When it comes to getting new users up to speed I felt it was a much quicker, easier, and overall just more streamlined process than various other competing SAAS solutions. The time to use and through training was great, I felt up to speed in week one, the various strategies on how to best leverage takes a bit more time but they do come.
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Support Rating
Tag Commander
No answers on this topic
Funnel IQ
In our case, the support was quite good, it was not excellent but we do not have any type of complaint about this, the process was quite smooth and we felt supported throughout the process of implementing the tool in our work, having our doubts resolved in a matter of minutes, something that is really appreciated in processes like these.
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Alternatives Considered
Tag Commander
No answers on this topic
Funnel IQ
Smartlook also provides good insights about data, but those insights are totally different from the Funnel IQ. We can create funnels on Smartlook as well, but it does not have auto-optimization or signal feature, but the signal feature in Funnel IQ is very good and helps us do better and optimize things.
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Return on Investment
Tag Commander
  • It let us deploy new pixels/fixes to pixels independently from the IT deployment process.
  • It let us easily turn on/off and sort the pixel execution based on partners' priority, assuring better data tracking for more important partners.
  • It provides out of the box pixel implementation for tons of partners, but really often we need to rewrite the pixel from scratch as they're not up to date.
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Funnel IQ
  • More time back to focus on the GTM plan (less time chasing data).
  • Ease of scale for GTM plans.
  • More impactful GTM retrospectives.
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ScreenShots