What users are saying about
7 Ratings
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Score 8.4 out of 101

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Likelihood to Recommend

Commanders Act

If you need a single place where you can handle all the third party pixels, this is a well-suited platform. As well as if you want to keep the deployment independent from all other (and more complex) deployments driven by IT.If you need a pixel to be fired not just when the page loads, but based on user actions, you should use the events and that's pretty complex to handle.
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Feature Rating Comparison

Security

Commanders Act
7.0
Role-based user permissions
Commanders Act
7.0

Tag Management

Commanders Act
7.0
Tag library
Commanders Act
9.0
Tag variable mapping
Commanders Act
7.0
Ease of writing custom tags
Commanders Act
8.0
Rules-driven tag execution
Commanders Act
8.0
Tag performance monitoring
Commanders Act
3.0

Data Management & Integrity

Commanders Act
6.0
Event tracking
Commanders Act
4.0
Universal data layer
Commanders Act
8.0
Automated error checking
Commanders Act
6.0

Pros

  • Creating new pixels is very easy, as well as organizing all of them, handling prioritization between different partners' pixels.
  • Defining the perimeters and constraints where the pixels need to be fired is a breeze.
  • Deploying the container and keeping track of all the modification is very well done.
  • The configuration of the deduplication rule is pretty flexible.
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Cons

  • Reports. Tag Commander lacks in term of reports of what's happening. There is an additional module called Attribution Management System that gives you a lot of insights, but more basic reports to understand what has been fired will be useful.
  • Support. Tag Commander support is very low responsive. It took several days to have the first feedback and generally, it takes a lot of emails to get what you need.
  • Deduplication engine flexibility. The engine is there and it works pretty well, until you have a slightly different need. In that case you need to implement something custom in terms of implementation, reports, etc. A more flexible approach would be useful.
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Return on Investment

  • It let us deploy new pixels/fixes to pixels independently from the IT deployment process.
  • It let us easily turn on/off and sort the pixel execution based on partners' priority, assuring better data tracking for more important partners.
  • It provides out of the box pixel implementation for tons of partners, but really often we need to rewrite the pixel from scratch as they're not up to date.
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Pricing Details

Commanders Act

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details