What users are saying about
12 Ratings
47 Ratings
12 Ratings
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Score 6.9 out of 100
47 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

Commanders Act

If you need a single place where you can handle all the third party pixels, this is a well-suited platform. As well as if you want to keep the deployment independent from all other (and more complex) deployments driven by IT.If you need a pixel to be fired not just when the page loads, but based on user actions, you should use the events and that's pretty complex to handle.
Anonymous | TrustRadius Reviewer

Segment

Segment is a great choice for early-stage companies that are looking to experiment with different analytics software, and can afford scaling up Segment to $500-2k+ per month in costs. For companies/websites that require very simple analytics, like tracking conversion rates, a cheaper, less comprehensive piece of analytics software would likely be a bit more suitable.
Fedor Paretsky | TrustRadius Reviewer

Feature Rating Comparison

Security

Commanders Act
7.0
Segment
Role-based user permissions
Commanders Act
7.0
Segment

Tag Management

Commanders Act
7.0
Segment
Tag library
Commanders Act
9.0
Segment
Tag variable mapping
Commanders Act
7.0
Segment
Ease of writing custom tags
Commanders Act
8.0
Segment
Rules-driven tag execution
Commanders Act
8.0
Segment
Tag performance monitoring
Commanders Act
3.0
Segment

Data Management & Integrity

Commanders Act
6.0
Segment
Event tracking
Commanders Act
4.0
Segment
Universal data layer
Commanders Act
8.0
Segment
Automated error checking
Commanders Act
6.0
Segment

Pros

Commanders Act

  • Creating new pixels is very easy, as well as organizing all of them, handling prioritization between different partners' pixels.
  • Defining the perimeters and constraints where the pixels need to be fired is a breeze.
  • Deploying the container and keeping track of all the modification is very well done.
  • The configuration of the deduplication rule is pretty flexible.
Anonymous | TrustRadius Reviewer

Segment

  • Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
  • Price. Startups can get by with the free version of Segment for a long time.
  • Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.
Tim Abraham | TrustRadius Reviewer

Cons

Commanders Act

  • Reports. Tag Commander lacks in term of reports of what's happening. There is an additional module called Attribution Management System that gives you a lot of insights, but more basic reports to understand what has been fired will be useful.
  • Support. Tag Commander support is very low responsive. It took several days to have the first feedback and generally, it takes a lot of emails to get what you need.
  • Deduplication engine flexibility. The engine is there and it works pretty well, until you have a slightly different need. In that case you need to implement something custom in terms of implementation, reports, etc. A more flexible approach would be useful.
Anonymous | TrustRadius Reviewer

Segment

  • Some connectors (EG HubSpot source) do not have necessary fields/data and it's unclear how to get these built out.
  • Some destination connectors have limitations and can require rework to make the data flowing thru Segment meet the requirements of the ad connectors.
  • Not much consistency across connectors.
  • At scale, can struggle with data volumes and loading data in one sync, causing data to change retroactively.
Anonymous | TrustRadius Reviewer

Support Rating

Commanders Act

No score
No answers yet
No answers on this topic

Segment

Segment 8.1
Based on 8 answers
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
Manan Vora | TrustRadius Reviewer

Alternatives Considered

Commanders Act

No answers on this topic

Segment

I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
Yaniv Vararu | TrustRadius Reviewer

Return on Investment

Commanders Act

  • It let us deploy new pixels/fixes to pixels independently from the IT deployment process.
  • It let us easily turn on/off and sort the pixel execution based on partners' priority, assuring better data tracking for more important partners.
  • It provides out of the box pixel implementation for tons of partners, but really often we need to rewrite the pixel from scratch as they're not up to date.
Anonymous | TrustRadius Reviewer

Segment

  • Saved a ton of time for setting up user tracking
  • Provided user data and tracking visibility to the entire team by turning on the mixpanel integration - this only took a week or so
  • It does get hard to manage all of your events in a clean spreadsheet - you must have 1 person who leads this initiative so that you keep track of events
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Commanders Act

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Segment

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Commanders Act
7.0
Segment
9.0

Support Rating

Commanders Act
Segment
8.1

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