What users are saying about
12 Ratings
113 Ratings
12 Ratings
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Score 6.8 out of 100
113 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Commanders Act

If you need a single place where you can handle all the third party pixels, this is a well-suited platform. As well as if you want to keep the deployment independent from all other (and more complex) deployments driven by IT.If you need a pixel to be fired not just when the page loads, but based on user actions, you should use the events and that's pretty complex to handle.
Anonymous | TrustRadius Reviewer

Tealium iQ

The scenarios where a tag management solution is appropriate are:
  • Your marketing team needs to move faster on actionable data than your IT team can deploy tags.
  • You want to give your marketing team the power and responsibility of managing and deploying analytics tags.
  • Vendor tags are interfering with site performance or uptime and you wish to have an easy "off" switch.
One key question to ask is: "Do I need assistance with the technical implementation of the data layer?". And if you do, "how much assistance?". Another question is "does our marketing team need direction on a data layer or tagging strategy?" Tealium excels at these areas because of their excellent support before, during, and after implementation.
David Gailey | TrustRadius Reviewer

Feature Rating Comparison

Security

Commanders Act
7.0
Tealium iQ
8.8
Role-based user permissions
Commanders Act
7.0
Tealium iQ
8.8

Tag Management

Commanders Act
7.0
Tealium iQ
7.6
Tag library
Commanders Act
9.0
Tealium iQ
8.6
Tag variable mapping
Commanders Act
7.0
Tealium iQ
8.4
Ease of writing custom tags
Commanders Act
8.0
Tealium iQ
6.8
Rules-driven tag execution
Commanders Act
8.0
Tealium iQ
7.5
Tag performance monitoring
Commanders Act
3.0
Tealium iQ
6.6
Improved page load times
Commanders Act
Tealium iQ
6.1
Mobile app tagging
Commanders Act
Tealium iQ
8.1
Library of JavaScript extensions
Commanders Act
Tealium iQ
8.7

Data Management & Integrity

Commanders Act
6.0
Tealium iQ
8.5
Event tracking
Commanders Act
4.0
Tealium iQ
8.6
Universal data layer
Commanders Act
8.0
Tealium iQ
9.0
Automated error checking
Commanders Act
6.0
Tealium iQ
7.2
Mobile event tracking
Commanders Act
Tealium iQ
8.7
Data distribution management
Commanders Act
Tealium iQ
8.8

Pros

Commanders Act

  • Creating new pixels is very easy, as well as organizing all of them, handling prioritization between different partners' pixels.
  • Defining the perimeters and constraints where the pixels need to be fired is a breeze.
  • Deploying the container and keeping track of all the modification is very well done.
  • The configuration of the deduplication rule is pretty flexible.
Anonymous | TrustRadius Reviewer

Tealium iQ

  • Allows us to stay nimble and focus on limited developer resources to other more critical development tasks.
  • By have the flexibility to add, but also to remove tags easily, you can ensure your site speed doesn't suffer from forgotten tags still on the site.
Kelly Saux | TrustRadius Reviewer

Cons

Commanders Act

  • Reports. Tag Commander lacks in term of reports of what's happening. There is an additional module called Attribution Management System that gives you a lot of insights, but more basic reports to understand what has been fired will be useful.
  • Support. Tag Commander support is very low responsive. It took several days to have the first feedback and generally, it takes a lot of emails to get what you need.
  • Deduplication engine flexibility. The engine is there and it works pretty well, until you have a slightly different need. In that case you need to implement something custom in terms of implementation, reports, etc. A more flexible approach would be useful.
Anonymous | TrustRadius Reviewer

Tealium iQ

  • Tealium iQ can be an intimidating solution to understand and use. So, it is highly valuable to have walkthroughs and setup wizards that reduce that barrier of entry to the solution.
  • Communicating out the latest changes and ways to leverage them is a constant challenge for Tealium given the rapid release of features. Making sure this messaging is clear by leveraging a mobile Tealium Customer Application like that used for Digital Velocity to communicate out the latest and greatest changes may be an opportunity.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Commanders Act

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 9.6
Based on 14 answers
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
Anonymous | TrustRadius Reviewer

Usability

Commanders Act

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 9.0
Based on 6 answers
Tealium is very straight forward and transparent in its tool interface. It does a good job of providing information and resources around every function of the tool. This allows a user to be comforted knowing there is a wealth of information surrounding any specific action in the tool for a user to rely on
David Campanella | TrustRadius Reviewer

Performance

Commanders Act

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
Anonymous | TrustRadius Reviewer

Support Rating

Commanders Act

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 10.0
Based on 2 answers
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers | TrustRadius Reviewer

Implementation Rating

Commanders Act

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers | TrustRadius Reviewer

Alternatives Considered

Commanders Act

No answers on this topic

Tealium iQ

Tealium is the only tag management system I've personally used, but it's way better than our websites' former tagging systems (autotagging or WebTrends) because it gives us the flexibility to rename key/value pairs so our data is intuitive and easily understandable for an end user.
Courtney Craig | TrustRadius Reviewer

Return on Investment

Commanders Act

  • It let us deploy new pixels/fixes to pixels independently from the IT deployment process.
  • It let us easily turn on/off and sort the pixel execution based on partners' priority, assuring better data tracking for more important partners.
  • It provides out of the box pixel implementation for tons of partners, but really often we need to rewrite the pixel from scratch as they're not up to date.
Anonymous | TrustRadius Reviewer

Tealium iQ

  • We haven't recognized all of the benefits yet, since we're still working on implementation, but our last set of tags deployed (Quantcast, Criteo) were quite painful to implement. Once we get our Tealium data layer properly implemented, we're looking forward to the day where we can deploy a new tag for a display vendor with a few clicks.
  • Just having a paid option is a nice improvement over Google's free product, which means support is non-existent. Our business is at the point where paying for support is preferable to free product.
Anonymous | TrustRadius Reviewer

Pricing Details

Commanders Act

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tealium iQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Commanders Act
7.0
Tealium iQ
7.7

Likelihood to Renew

Commanders Act
Tealium iQ
9.6

Usability

Commanders Act
Tealium iQ
9.0

Performance

Commanders Act
Tealium iQ
9.0

Support Rating

Commanders Act
Tealium iQ
10.0

Implementation Rating

Commanders Act
Tealium iQ
7.0

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