What users are saying about
1 Ratings
1 Ratings
1 Ratings
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Score 8 out of 100
1 Ratings
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Score 9 out of 100

Likelihood to Recommend

commercetools

Commercetools is generally a very flexible, smart platform for eCommerce business. It's an API enabled, cloud solution that makes integration seamless and quick to deploy. It's also a modern platform that utilizes API query languages like GraphQl. It lacks some functionalities in pricing and geographic variations of product portfolio but the platform is constantly improving and new functionalities are added.
Anonymous | TrustRadius Reviewer

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Online Storefront

commercetools
7.6
Custora
Product catalog & listings
commercetools
8.0
Custora
Product management
commercetools
7.0
Custora
Bulk product upload
commercetools
9.0
Custora
Branding
commercetools
9.0
Custora
Product variations
commercetools
5.0
Custora
Website integration
commercetools
9.0
Custora
Visual customization
commercetools
6.0
Custora

Online Shopping Cart

commercetools
7.5
Custora
Abandoned cart recovery
commercetools
6.0
Custora
Checkout user experience
commercetools
9.0
Custora

Online Payment System

commercetools
7.0
Custora
eCommerce security
commercetools
7.0
Custora

eCommerce Marketing

commercetools
7.7
Custora
Promotions & discounts
commercetools
8.0
Custora
Personalized recommendations
commercetools
7.0
Custora
SEO
commercetools
8.0
Custora

eCommerce Business Management

commercetools
6.6
Custora
Multi-site management
commercetools
9.0
Custora
Order processing
commercetools
9.0
Custora
Inventory management
commercetools
6.0
Custora
Shipping
commercetools
6.0
Custora
Custom functionality
commercetools
3.0
Custora

Sales Force Automation

commercetools
Custora
8.5
Customer data management / contact management
commercetools
Custora
9.0
Workflow management
commercetools
Custora
8.0
Territory management
commercetools
Custora
8.0
Integration with email client (e.g., Outlook or Gmail)
commercetools
Custora
9.0

Customization

commercetools
Custora
9.0
Custom fields
commercetools
Custora
9.0
Custom objects
commercetools
Custora
9.0
API for custom integration
commercetools
Custora
9.0

Integrations with 3rd-party Software

commercetools
Custora
9.0
Marketing automation
commercetools
Custora
9.0

Pros

commercetools

  • Fully API enabled platform - There is no need to use SQL or other customization. APIs cover full range of functionalities needed for an eCommerce platform and are easy to extend.
  • Cloud solution - CommerceTools is a cloud solution so there is no back office hosting/maintenance. Simply enable the API tokens and use the platform!
  • Ever expanding - The solution contains all the necessary functions to run a successful ecommerce business and the functions are constantly expanding and new capabilities are introduced.
Anonymous | TrustRadius Reviewer

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Cons

commercetools

  • Pricing - Commercetools has pricing limitations with respect to customer/SKU combination. If an organization provides lots of custom/contract pricing for customers, Commercetools has difficulty mapping it in. They are working on this to make it more flexible.
  • Geographic variations in product portfolio - Commercetools has central product master that doesn't provide product activation/enabling based on different geographies/elevation/sales office structures. Some creative mapping skills are needed to overcome this limitation.
  • Data mapping limitations - Commercetools lacks in out of the box data mapping limitations to full fledged ERP platforms. Extensive data mapping workshops are necessary to fit the functionalities of an ERP platform from order, to delivery , to warehouse operations and billing.
Anonymous | TrustRadius Reviewer

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Alternatives Considered

commercetools

Commercetools is a headless commerce platform. It provides the front end functionality flexibility that competitors lack. The set of APIs can link with multiple solutions including voice enabled client solutions. The functionalities on the platform are ever expanding and limitations like pricing and product variations are addressed. The solution is very fast develop, integrate and deploy.
Anonymous | TrustRadius Reviewer

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Return on Investment

commercetools

  • We were able to successfully launch the ecommerce platform in under 4 months of starting development work.
  • Integrate the same APIs to different client facing solutions.
  • The total cost of platform recovered in 8 months of deployment.
Anonymous | TrustRadius Reviewer

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Pricing Details

commercetools

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

commercetools
8.0
Custora
9.0

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