Commun.it vs. Synthesio Social Intelligence Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Commun.it
Score 7.6 out of 10
N/A
Commun.it is a social media management solution built around features such as analytics, automated insights through campaigns, and influencer marketing.N/A
Synthesio Social Intelligence Suite
Score 8.8 out of 10
N/A
Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data. Customers are large, particularly French, brands.
$1,200
per month
Pricing
Commun.itSynthesio Social Intelligence Suite
Editions & Modules
No answers on this topic
Synthesio
$1,200.00
per month
Offerings
Pricing Offerings
Commun.itSynthesio Social Intelligence Suite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Commun.itSynthesio Social Intelligence Suite
Top Pros
Top Cons
Features
Commun.itSynthesio Social Intelligence Suite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Commun.it
6.1
5 Ratings
24% below category average
Synthesio Social Intelligence Suite
-
Ratings
Boolean keyword searches6.92 Ratings00 Ratings
Filtering out noise/spam7.05 Ratings00 Ratings
Sentiment analysis5.44 Ratings00 Ratings
Broad channel coverage5.04 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Commun.it
5.6
5 Ratings
38% below category average
Synthesio Social Intelligence Suite
-
Ratings
Content planning and scheduling8.84 Ratings00 Ratings
Audience targeting6.34 Ratings00 Ratings
Content optimization4.04 Ratings00 Ratings
Workflow management3.44 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Commun.it
6.9
4 Ratings
17% below category average
Synthesio Social Intelligence Suite
-
Ratings
Automated routing and prioritization7.24 Ratings00 Ratings
Customer interaction histories7.24 Ratings00 Ratings
Bulk actions6.33 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Commun.it
5.8
5 Ratings
30% below category average
Synthesio Social Intelligence Suite
-
Ratings
Lead generation4.95 Ratings00 Ratings
Content marketing9.75 Ratings00 Ratings
Paid media management2.32 Ratings00 Ratings
Campaigns and promotions6.14 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Commun.it
7.5
5 Ratings
13% below category average
Synthesio Social Intelligence Suite
-
Ratings
Twitter9.85 Ratings00 Ratings
Facebook7.04 Ratings00 Ratings
LinkedIn6.92 Ratings00 Ratings
Instagram6.13 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Commun.it
5.6
5 Ratings
34% below category average
Synthesio Social Intelligence Suite
-
Ratings
Campaign success analytics7.85 Ratings00 Ratings
Real-time tracking4.94 Ratings00 Ratings
Competitor analysis4.03 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Commun.it
5.6
3 Ratings
37% below category average
Synthesio Social Intelligence Suite
-
Ratings
Role-based user permissions & privileges3.83 Ratings00 Ratings
Mobile access7.32 Ratings00 Ratings
Best Alternatives
Commun.itSynthesio Social Intelligence Suite
Small Businesses
Conte.ai
Conte.ai
Score 1.1 out of 10
Simplify360
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Score 7.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
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User Ratings
Commun.itSynthesio Social Intelligence Suite
Likelihood to Recommend
7.0
(5 ratings)
9.0
(6 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(2 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Commun.itSynthesio Social Intelligence Suite
Likelihood to Recommend
Commun.it Inc.
For a small business or individual Commun.it could be used to quickly and efficiently grow an audience. Using the featured hashtag functionality in particular means that, instead of wading through various searches on Twitter, all the information is at your finger-tips and you can act on it accordingly. I think it would have benefits for businesses of multiple sizes however a smaller business might find the price-point prohibitive.
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Ipsos
It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like Sprinklr who are really good with compensation & value addition
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Pros
Commun.it Inc.
  • Commun.it recommends good content to Tweet if you provide the right hashtags or topics to search.
  • Commun.it makes it really easy to thank each now Twitter follower and to reach out to influencers that you may have neglected.
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Ipsos
  • Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
  • Synthesio has an excellent support team. They are always available to answer any questions we have.
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Cons
Commun.it Inc.
  • Be prepared, you'll receive a lot of emails from commun.it. They keep you engaged by reminding you to return to your dashboard. But they also will send several emails trying to get you to upgrade.
  • "Thanks for the retweet" and "Thanks to the high-value members" aren't tactics I like to use on Twitter.
  • On the free version, you are only allowed 20 actions a day. This goes by in a flash, would love to have a few more.
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Ipsos
  • I’d love better graphics when I pull reports.
  • The sentiment data is still inaccurate.
  • We are unable to weed out all mentions of the arena associated with the bank.
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Likelihood to Renew
Commun.it Inc.
No answers on this topic
Ipsos
Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
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Support Rating
Commun.it Inc.
No answers on this topic
Ipsos
Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
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Alternatives Considered
Commun.it Inc.
Tweepsmap's audience and engagement tools aren't as powerful as Commun.it's, but they're far more trustworthy. I also like their tool for detecting inactive users (followed accounts who haven't tweeted in 2 or 6 months). I would actually consider shelling out for their paid tools, which sound quite useful (for instance, location-based statistics).
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Ipsos
I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
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Return on Investment
Commun.it Inc.
  • Brand awareness
  • Lead generation
  • Prospect nurturing and ongoing customer support
Read full review
Ipsos
  • It has helped us understanding the on going topics on our social page quite well.
  • Really helped us in community management in due time for social accounts. Saved a lot of clicks and time as well as resources.
  • Employees feel really happy with the tool because it lets them do the work fast and securely.
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