CommuniGator vs. Litmus

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CommuniGator
Score 10.0 out of 10
N/A
CommuniGator Marketing Automation includes drip marketing, lead nurturing, lead scoring and remarketing capabilities. Based in the UK, the company also offers other products including email marketing, surveys, event marketing and social media management.N/A
Litmus
Score 9.0 out of 10
N/A
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
$99
per month
Pricing
CommuniGatorLitmus
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CommuniGatorLitmus
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLitmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
More Pricing Information
Community Pulse
CommuniGatorLitmus
Top Pros
Top Cons
Features
CommuniGatorLitmus
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
CommuniGator
9.1
1 Ratings
16% above category average
Litmus
5.2
296 Ratings
44% below category average
Dynamic content10.01 Ratings8.011 Ratings
Ability to test dynamic content8.01 Ratings8.5187 Ratings
Landing pages10.01 Ratings2.63 Ratings
A/B testing10.01 Ratings1.84 Ratings
Mobile optimization6.01 Ratings9.2288 Ratings
Email deliverability reporting9.01 Ratings7.6207 Ratings
List management10.01 Ratings1.82 Ratings
Triggered drip sequences10.01 Ratings1.01 Ratings
WYSIWYG email editor00 Ratings6.119 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
CommuniGator
8.3
1 Ratings
7% above category average
Litmus
-
Ratings
Lead nurturing automation9.01 Ratings00 Ratings
Lead scoring and grading8.01 Ratings00 Ratings
Data quality management8.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
CommuniGator
8.5
1 Ratings
11% above category average
Litmus
-
Ratings
Calendaring8.01 Ratings00 Ratings
Event/webinar marketing9.01 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
CommuniGator
10.0
1 Ratings
28% above category average
Litmus
-
Ratings
Social sharing and campaigns10.01 Ratings00 Ratings
Social profile integration10.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
CommuniGator
9.0
1 Ratings
18% above category average
Litmus
6.8
190 Ratings
13% below category average
Dashboards9.01 Ratings5.610 Ratings
Standard reports9.01 Ratings8.2189 Ratings
Custom reports9.01 Ratings6.6130 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
CommuniGator
-
Ratings
Litmus
8.2
285 Ratings
4% below category average
URL Validation00 Ratings7.7209 Ratings
Link Tracking00 Ratings7.9178 Ratings
Spam Testing00 Ratings8.1211 Ratings
Email Previews00 Ratings9.1283 Ratings
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CommuniGatorLitmus
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User Ratings
CommuniGatorLitmus
Likelihood to Recommend
10.0
(1 ratings)
9.2
(308 ratings)
Likelihood to Renew
-
(0 ratings)
9.7
(22 ratings)
Usability
-
(0 ratings)
9.8
(18 ratings)
Availability
-
(0 ratings)
9.1
(6 ratings)
Performance
-
(0 ratings)
7.4
(6 ratings)
In-Person Training
-
(0 ratings)
9.0
(1 ratings)
Online Training
-
(0 ratings)
8.2
(2 ratings)
Implementation Rating
-
(0 ratings)
9.0
(10 ratings)
Configurability
-
(0 ratings)
8.7
(4 ratings)
Ease of integration
-
(0 ratings)
10.0
(2 ratings)
Product Scalability
-
(0 ratings)
8.6
(6 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(4 ratings)
Vendor pre-sale
-
(0 ratings)
9.2
(3 ratings)
User Testimonials
CommuniGatorLitmus
Likelihood to Recommend
Communigator
I have used CommuniGator to implement a monthly newsletter that sends our latest updates to our opt-in base every month. As well as this, if anyone opts-in after this newsletter has been initiated/broadcasted the new opt-ins will also receive the latest newsletter too to ensure we are communicating with warm leads.
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Litmus Software
It is nice to be able to double-check the HTML code easily. However, that being said, once we have the template structure and modules coded and rendered, we often do not feel that Litmus is as helpful because we have already verified that the HTML is functioning as intended.
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Pros
Communigator
  • Email Design Interface - drag & drop.
  • Workflow interface - drag & drop.
  • Live chat/customer service.
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Litmus Software
  • Emulation of 100s of email clients by pasting HTML email code into their builder
  • The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.
  • They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.
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Cons
Communigator
  • Minor bugs in the interface sometimes take a while to fix.
  • Sometimes export fields change.
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Litmus Software
  • It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
  • A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
  • Sometimes the app in Chrome is clunky.
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Likelihood to Renew
Communigator
No answers on this topic
Litmus Software
It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!
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Usability
Communigator
No answers on this topic
Litmus Software
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
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Reliability and Availability
Communigator
No answers on this topic
Litmus Software
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
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Performance
Communigator
No answers on this topic
Litmus Software
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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In-Person Training
Communigator
No answers on this topic
Litmus Software
It was very informative one on one session for me. I was able to use Litmus without any issues.
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Online Training
Communigator
No answers on this topic
Litmus Software
It has all the required information.
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Implementation Rating
Communigator
No answers on this topic
Litmus Software
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
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Alternatives Considered
Communigator
I really like CommuniGator for the drag & drop interface in email building. I also really like the level of customer service with having a dedicated account manager but also the ability to live chat at any point and if this doesn't help, they are always happy to jump on to a video call so I feel very well supported. I also like how there are many products within one platform, lead nurturing, pop-ups, workflows, email, forms, social media management, etc...
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Litmus Software
For more in-depth QA and personalization needs, Litmus is the way to go. I believe that Litmus should be used in conjunction with a product like Mailchimp or Constant Contact to support your email development efforts. I would not use any one of these by itself if you really want to create an end product that can provide the greatest ROI and use for your end consumer.
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Scalability
Communigator
No answers on this topic
Litmus Software
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
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Return on Investment
Communigator
  • Increased opt-ins using the pop-up functionality.
  • Increased opt-ins using the forms functionality.
  • Increased opt-ins using gated content through forms & landing zones.
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Litmus Software
  • Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
  • Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery
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ScreenShots

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.