Likelihood to Recommend
I have used CommuniGator to implement a monthly newsletter that sends our latest updates to our opt-in base every month. As well as this, if anyone opts-in after this newsletter has been initiated/broadcasted the new opt-ins will also receive the latest newsletter too to ensure we are communicating with warm leads.
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Metadata is well suited when you have a really large ad budget (>50k per month at least). This is because the power of metadata lies in the ability to quickly set up and run a large number of experiments (combinations of channel, audience, creative, and conversion assets). To evaluate these variations, all of them need a large number of impressions, clicks, and conversions to be statistically relevant. If your budget is smaller, you will either have a very small number of experiments (not fully utilizing the power of metadata), or your experiments will not have enough clicks to make informed decisions. We had expected a better explanation of this from metadata before signing up.
Read full review Pros Email Design Interface - drag & drop. Workflow interface - drag & drop. Live chat/customer service. Read full review Best paid ops tool I've ever used (and I've used a lot): we can launch a new LinkedIn & Facebook campaign in minutes. Lead gen ops: no more dealing with broken zapier zaps, we are able to automate pushing native lead gen leads directly to our CRM. Attribution: see influenced & triggered opportunities/CW deals Multivariate testing: Metadata scales audience, ad, creative testing so you learn what performs much faster than manual process Read full review Cons Minor bugs in the interface sometimes take a while to fix. Sometimes export fields change. Read full review If you don't have a large budget and audience it's hard to meaningfully optimize. If I have 4 ad creatives, to 2 audience groups on FB and LinkedIn, that creates 16 experiments, each of which needs an ample enough budget, say $40/day, that's now $640 per day or $19K per month. Limited ability to edit ads after they've been launched. You usually have to stop the ad, clone it, and launch a new campaign. Can't add new ads to existing campaigns which limits the ability to optimize. If I start an MD campaign with 4 ads, and in a few weeks we see that one is working well and the other 2 are not performing, I can pause those (or it can autopause by rules), but I can't add 2 more new creatives to the mix against the high performer. I'd have to either stop the high performer, and recreate it in a new campaign (losing likes and comments), OR - leave the high performer in the first campaign, and create. a second campaign with the new ones, which will only optimize against each other. Limited to a single conversion event on a landing page. I'm not able to choose either a Demo Request OR a Sign-Up conversion, I can only choose one. Google search ads are doable but aren't necessarily more feature-rich or easy-to use than native, so there's no value added to doing it through Metadata in my opinion aside from unifying ad reporting. Read full review Support Rating
Metadata's customer support is a difference-maker! They really do care how well your campaigns perform and will help you improve them.
Senior Director, Demand Generation and Digital Marketing
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I really like CommuniGator for the drag & drop interface in email building. I also really like the level of customer service with having a dedicated account manager but also the ability to live chat at any point and if this doesn't help, they are always happy to jump on to a video call so I feel very well supported. I also like how there are many products within one platform, lead nurturing, pop-ups, workflows, email, forms, social media management, etc...
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We chose [Metadata.io] because it was a smaller company and could get more personalized attention. The price was better and they seemed more eager to support us. The feature set was what we were looking for and not more - it was exactly as robust as we needed it to be. Didn't want to pay for features we weren't going to use.
Read full review Return on Investment Increased opt-ins using the pop-up functionality. Increased opt-ins using the forms functionality. Increased opt-ins using gated content through forms & landing zones. Read full review Huge decrease in CPLs, CPMQL and Cost Per Opportunity Big improvement in MQL to SQL rates 90%+ of our leads from paid social now have valid business emails, before it was like 30% Saving us hundreds of hours over the course of the next year doing daily manual optimization and budget management tasks for us so we can focus on strategy and testing new things Read full review ScreenShots