Likelihood to Recommend Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.
It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.
Read full review While InsideView seems more comprehensive than LinkedIn SalesNavigator, when you're looking to identify and save contacts with a particular area of responsibility (IT, for instance), Navigator provides results and means to track them more quickly and easily. Having to "unselect" every other job area category when initially landing on a company overview page in InsideView is tedious and time-consuming.
Read full review Pros Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages. Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value. Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights. Read full review 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner. Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps. The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures. 'Challenges' and 'Trends' - information to engage prospects during conversations. Read full review Cons Deeper measurement in mobile, social and SVOD/OTT Major networks are not included (e.g. Turn DMP) Reach/frequency tool only allows for input of demo guarantee targeting Read full review As a system administrator, I wish I had access to real time reports regarding usage. Often times, senior leadership wants to know how their teams are using the information and who is using the software to its fullest. It's a pain to have to email InsideView and ask for a report. We are a global organization and there is not a lot of information regarding companies outside the US. I know they are working on this, but my global field reps are anxiously waiting to use the software too. I wish InsideView put out more "tips and tricks" documents. There does not seem to be a large repository of training documents. I am always looking to learn more, as are my reps. Read full review Likelihood to Renew Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
Read full review Usability InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
Read full review Reliability and Availability Seems to always work.
Read full review Performance It's pretty fast.
Read full review Support Rating The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
Read full review We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
Read full review In-Person Training She was fine, but we only had one session
Read full review Online Training Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
Read full review Implementation Rating We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
Jennifer Miller Senior Solutions Advisor, New Business jennifer.miller@technomedia.com
Read full review Alternatives Considered They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites
Read full review In my previous company, I was using both Linkedin and
ZoomInfo , both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the
LinkedIn Sales Navigator , and
ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and
ZoomInfo .
Read full review Return on Investment I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool. Read full review Makes researching much easier so saved time prospecting. Cleaner information than other relative sites so not using bad information. Hard to put a number on saved time and then its dollar value in benefit, but it has definitely furthered my goals. Read full review ScreenShots