Comscore Ad Metrix vs. Kantar Advertising and Paid Search Intelligence

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore Ad Metrix
Score 8.0 out of 10
N/A
Comscore offers marketing intelligence platform Ad Metrix to complement their digital marketing analytics offerings.N/A
Kantar Advertising and Paid Search Intelligence
Score 8.0 out of 10
N/A
Kantar's Advertising and Paid Search Intelligence products connects data across advertising activities (spend, creative, channel, and media) to enable clients to optimise media and marketing strategies.N/A
Pricing
Comscore Ad MetrixKantar Advertising and Paid Search Intelligence
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore Ad MetrixKantar Advertising and Paid Search Intelligence
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Comscore Ad MetrixKantar Advertising and Paid Search Intelligence
Top Pros
Top Cons
Best Alternatives
Comscore Ad MetrixKantar Advertising and Paid Search Intelligence
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Nozzle
Nozzle
Score 9.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Similarweb
Similarweb
Score 8.3 out of 10
Enterprises
Sprinklr Insights
Sprinklr Insights
Score 8.9 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Comscore Ad MetrixKantar Advertising and Paid Search Intelligence
Likelihood to Recommend
7.0
(4 ratings)
8.0
(1 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Comscore Ad MetrixKantar Advertising and Paid Search Intelligence
Likelihood to Recommend
Comscore
Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.
It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.
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Kantar
For agencies, Kantar Advertising and Paid Search Intelligence can help inform spending in a more intelligent way and optimise performance when it comes to campaigns; however for smaller brand owners the cost and scope may be prohibitive and as such may not be a one size fits all model, unfortunately. Conclusively, to get a foot ahead the competitive with increased market intelligence it can be the ideal choice
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Pros
Comscore
  • Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages.
  • Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value.
  • Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights.
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Kantar
  • Agility
  • User interface
  • ROI from improved Paid media Performance
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Cons
Comscore
  • Deeper measurement in mobile, social and SVOD/OTT
  • Major networks are not included (e.g. Turn DMP)
  • Reach/frequency tool only allows for input of demo guarantee targeting
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Kantar
  • Help and support agents
  • Timely updates at times, not on par with others'
  • Lack of intuitive recommendations feature / insights manager
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Support Rating
Comscore
The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
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Kantar
No answers on this topic
Alternatives Considered
Comscore
They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites
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Kantar
It's clear that Kantar Advertising and Paid Search Intelligence is the established player; and from the experience that we've had I would have no hesitation in recommending Kantar Advertising and Paid Search Intelligence, however my experience is a lot more in tune with this than others. Others such as BrandVerity can seem a little overwhelming to a newcomer as well
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Return on Investment
Comscore
  • I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool.
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Kantar
  • Increased ROI 10x compared to previous solution in first two years
  • Improved market share of partner brand ahead of expectation
  • Opened up confidence of branching out into new markets internationally
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ScreenShots