What users are saying about
6 Ratings
13 Ratings
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Score 7 out of 100
6 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Comscore Ad Metrix

Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.
It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.
Anonymous | TrustRadius Reviewer

Modus

ADR is a great interactive tool for B2B businesses that sales deals one-on-one with the customer. I don't think it would be well suited for B2C businesses because of the need and cost for individual licenses per user. I would highly recommend this tool to B2B companies that practice traditional sales with a technological edge.
Anonymous | TrustRadius Reviewer

Pros

Comscore Ad Metrix

  • Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages.
  • Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value.
  • Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights.
Anonymous | TrustRadius Reviewer

Modus

  • Allows us to include video collateral in our portfolio
  • Allows visibility into an activity that the recipient performs once collateral is sent to them
  • Provides analytics around most and least used pieces of collateral
  • Allows our marketing team to generate and upload new collateral on demand
Stan Pflueger | TrustRadius Reviewer

Cons

Comscore Ad Metrix

  • Deeper measurement in mobile, social and SVOD/OTT
  • Major networks are not included (e.g. Turn DMP)
  • Reach/frequency tool only allows for input of demo guarantee targeting
Joseph Alleruzzo | TrustRadius Reviewer

Modus

  • I wish the App UI was the same across all platforms. The app looks different on Windows than iOS.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Comscore Ad Metrix

No score
No answers yet
No answers on this topic

Modus

Modus 9.0
Based on 1 answer
App Data Room has been instrumental in allowing our sale representatives to present up-to-date and innovative marketing collateral to potential customers. A second value add is that our Marketing Department is able to create and upload the most current material to the app so that our sales representatives have access to the most up-to-date information to present to our customers.
Stan Pflueger | TrustRadius Reviewer

Usability

Comscore Ad Metrix

No score
No answers yet
No answers on this topic

Modus

Modus 10.0
Based on 1 answer
Overall, the App Data Room product is easy to use. Our Marketing Department is able to quickly upload updated and new material once they create the documents. Users are able to quickly find material filed by subject matter. Once the appropriate material is located, it can be presented on their iPad and emailed to prospective customers who indicate interest in the products.
Stan Pflueger | TrustRadius Reviewer

Support Rating

Comscore Ad Metrix

Comscore Ad Metrix 8.0
Based on 1 answer
The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
Joseph Alleruzzo | TrustRadius Reviewer

Modus

Modus 9.0
Based on 1 answer
The few support requests that we have submitted have been resolved within 2 business days. The App Data Room staff has also been responsive to suggestions from our staff to upgrade the product - specifically in the area of analytics.
Stan Pflueger | TrustRadius Reviewer

Implementation Rating

Comscore Ad Metrix

No score
No answers yet
No answers on this topic

Modus

Modus 10.0
Based on 1 answer
No, key insights. Implementation was easy. The App Data Room staff hosted initial training sessions for our support personnel, and then these support persons conducted training and support sessions for our users.
Stan Pflueger | TrustRadius Reviewer

Alternatives Considered

Comscore Ad Metrix

They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites
Anonymous | TrustRadius Reviewer

Modus

We've used custom developed tools in the past but the upfront cost is very high and the solution we had was very costly to update. We did not have a CMS previously so real-time updates were unheard of. App Data Room has all of the features we previously had plus so much more.
Anonymous | TrustRadius Reviewer

Return on Investment

Comscore Ad Metrix

  • I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool.
Anonymous | TrustRadius Reviewer

Modus

  • I don't have any hard numbers. But all I get are good reviews and compliments from our sales team and customers who interact with ADR.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Comscore Ad Metrix

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Modus

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

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