Comscore Media Metrix Multi-Platform vs. Kantar Marketplace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore Media Metrix Multi-Platform
Score 8.0 out of 10
N/A
Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital…N/A
Kantar Marketplace
Score 8.0 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
Pricing
Comscore Media Metrix Multi-PlatformKantar Marketplace
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore Media Metrix Multi-PlatformKantar Marketplace
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Comscore Media Metrix Multi-PlatformKantar Marketplace
Top Pros
Top Cons
Best Alternatives
Comscore Media Metrix Multi-PlatformKantar Marketplace
Small Businesses
Talkwalker
Talkwalker
Score 8.6 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Talkwalker
Talkwalker
Score 8.6 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.6 out of 10
Sprinklr Insights
Sprinklr Insights
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Comscore Media Metrix Multi-PlatformKantar Marketplace
Likelihood to Recommend
7.0
(2 ratings)
7.6
(3 ratings)
User Testimonials
Comscore Media Metrix Multi-PlatformKantar Marketplace
Likelihood to Recommend
Comscore
Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers
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Kantar
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
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Pros
Comscore
  • Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
  • The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
  • Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.
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Kantar
  • There studies provide brand insights in the most particular way.
  • They also help in media planning & measuring their effectiveness.
  • Helps in building brands.
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Cons
Comscore
  • Overall platform interface.
  • Faster reporting.
  • More partners need to be added for analysis.
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Kantar
  • The platform can be confusing to navigate at times; UX could be simplified.
  • Ability to utilize more competitive datasets would be helpful.
  • Sometimes takes a while to return data and build out full insights.
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Alternatives Considered
Comscore
comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.
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Kantar
Easy to use, better pricing, deeper understanding.
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Return on Investment
Comscore
  • It has allows for us to streamline our partner mix.
  • Provides us with easy reporting for clients.
  • Gives us one planning tool.
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Kantar
  • From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.
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