Comscore validated Campaign Essentials vs. Convertro (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore vCE
Score 0.0 out of 10
N/A
validated Campaign Essentials (vCE) is an audience and ad validation solution from comScore. It allows users to report on the performance of their ad campaigns in real time, in terms of total number of impressions on display, mobile and video, audience geographies, etc. to determine the degree to which the campaign reached its target audience. vCE also detects the presence of invalid traffic (possible fraud), and it alerts users if their brand's ads appear next to questionable content, so that…N/A
Convertro (discontinued)
Score 5.9 out of 10
N/A
Convertro was a multi-channel marketing attribution modeling and analytics platform developed by a company of the same name in Santa Monica, California. It was acquired by AOL in May 2014 and since discontinued.N/A
Pricing
Comscore validated Campaign EssentialsConvertro (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore vCEConvertro (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Comscore validated Campaign EssentialsConvertro (discontinued)
Top Pros

No answers on this topic

Top Cons
Best Alternatives
Comscore validated Campaign EssentialsConvertro (discontinued)
Small Businesses
TapClicks
TapClicks
Score 9.2 out of 10
TapClicks
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Score 9.2 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 9.2 out of 10
TapClicks
TapClicks
Score 9.2 out of 10
Enterprises
Alteryx
Alteryx
Score 9.0 out of 10
Alteryx
Alteryx
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Comscore validated Campaign EssentialsConvertro (discontinued)
Likelihood to Recommend
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
Comscore validated Campaign EssentialsConvertro (discontinued)
Likelihood to Recommend
Comscore
No answers on this topic
Discontinued Products
I am unable to answer this, as they have still not been able to provide data of any value after two years.
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Pros
Comscore
No answers on this topic
Discontinued Products
  • Respond to emails
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Cons
Comscore
No answers on this topic
Discontinued Products
  • No apparent end-to-end solution for implementation.
  • Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup.
  • No universal tagging method.
  • Numerous tags to be implemented based on a variety of data sources.
  • After 2 years of working on implementation, data is still not being captured consistently.
  • Convertro looks to us for solutions rather than providing any.
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Alternatives Considered
Comscore
No answers on this topic
Discontinued Products
Visual IQ - much simpler and effective setup.
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Return on Investment
Comscore
No answers on this topic
Discontinued Products
  • The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes.
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ScreenShots