What users are saying about
1 Ratings
17 Ratings
1 Ratings
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Score 9 out of 100
17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.5 out of 100

Likelihood to Recommend

Comscore vCE

The most important aspect is that Comscore offers one of the largest analytics suites available on display, mobile, video, and TV. Due to the scale of its data, it also provides a benchmark for analyzing the advertising industry. Finally, I like the fact that I can track site performance of my company's digital properties.
Amit Gumber | TrustRadius Reviewer

Datorama

Datorama is well suited for marketing teams that do not have a data services department that can manually pull and aggregate data. If your team lacks the analytical edge then Datorama is perfect to easily showcase data and KPIs from numerous channels. This will cut the time you spend on reports in half for sure!
Anonymous | TrustRadius Reviewer

Pros

Comscore vCE

  • It helps in advanced reporting capabilities such as overnight reporting of audience demographics and integration with Comscore’s new multi-platform audience data.
  • It has the ability to combine metrics with other digital campaigns involving display and rich media to provide an unduplicated view of audiences across multiple ad formats.
  • It has global and cross-geographical campaign reporting capabilities.
Amit Gumber | TrustRadius Reviewer

Datorama

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
Nicholas J. Salvatore | TrustRadius Reviewer

Cons

Comscore vCE

  • Due to the large array of products within the Comscore platform, it is difficult to search in the platform.
  • It also lacks the capability to track programmatic traffic which is unfortunate considering the impact it is having in the digital advertising industry.
  • The help section has not been elaborated very well making it difficult to navigate through the platform and fetch the right report.
Amit Gumber | TrustRadius Reviewer

Datorama

  • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
  • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
Trevor Patch | TrustRadius Reviewer

Alternatives Considered

Comscore vCE

We have selected Comscore because in Google Analytics it is not possible to reprocess the information: you have to be careful when tagging campaigns, creating filters to segment information in profiles, etc. Any error can cause the data to not register correctly and the data cannot be reprocessed. If they are lost or not registered correctly, nothing can be done to recover them. The same would happen if the tracking code of any of the pages on the website were deleted.
Amit Gumber | TrustRadius Reviewer

Datorama

I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
Austin Moore | TrustRadius Reviewer

Return on Investment

Comscore vCE

  • The business problems that we are solving using Comscore data are vast.
  • The most notable being that we have more up-to-date data to provide our clients. When they are running TV ad campaigns, they want to see exactly how it performs.
  • Having to wait 2-3 months at a time for data isn't helpful, so with Comscore, being able to show them within a couple of weeks is excellent.
Amit Gumber | TrustRadius Reviewer

Datorama

  • Has allowed our clients to check the data themselves instead of asking us to pull it
  • Less time pulling data = more time providing insights and recommendations
  • Set up takes a long time and the Datorama team is slow on implementation
Anonymous | TrustRadius Reviewer

Pricing Details

Comscore vCE

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Datorama

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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