Comscore validated Campaign Essentials vs. Precisely Spectrum Spatial Insights

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore vCE
Score 0.0 out of 10
N/A
validated Campaign Essentials (vCE) is an audience and ad validation solution from comScore. It allows users to report on the performance of their ad campaigns in real time, in terms of total number of impressions on display, mobile and video, audience geographies, etc. to determine the degree to which the campaign reached its target audience. vCE also detects the presence of invalid traffic (possible fraud), and it alerts users if their brand's ads appear next to questionable content, so that…N/A
Precisely Spectrum Spatial Insights
Score 8.0 out of 10
N/A
Spectrum Spatial Insights by Precisely (based on the former GeoInsight by Pitney Bowes) helps users to test strategies, taking into consideration key market and competitive drivers. Detailed forecasts and financial impact assessments can be created for every scenario, to provide an actionable, defensible plan of action. Ultimately, this enables users to know a projected Internal Rate of Return (IRR) before making capital decisions.N/A
Pricing
Comscore validated Campaign EssentialsPrecisely Spectrum Spatial Insights
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore vCEPrecisely Spectrum Spatial Insights
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Comscore validated Campaign EssentialsPrecisely Spectrum Spatial Insights
Top Pros
Top Cons
Best Alternatives
Comscore validated Campaign EssentialsPrecisely Spectrum Spatial Insights
Small Businesses
TapClicks
TapClicks
Score 9.3 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 9.3 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Alteryx
Alteryx
Score 9.0 out of 10
Talkwalker
Talkwalker
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Comscore validated Campaign EssentialsPrecisely Spectrum Spatial Insights
Likelihood to Recommend
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
Comscore validated Campaign EssentialsPrecisely Spectrum Spatial Insights
Likelihood to Recommend
Comscore
No answers on this topic
Precisely
As previously mentioned, as long as the web platform works, the software is quite useful. However in places or areas where the platform operates with low standards (poor reception signal), the versatility and usefulness of the program decreases considerably. This type of problem in developed countries probably does not occur, or if it occurs it does very infrequently. But in non-developed countries, the frequency of occurrence can be a factor to take into consideration when choosing an program based exclusively on a web platform.
Read full review
Pros
Comscore
No answers on this topic
Precisely
  • It allows us to visualize data with extreme ease, through maps and graphs, patterns and tendencies.
  • This visualization allows, in turn, to make decisions more quickly and with a greater amount of information than what a good part of software of the same nature allows.
Read full review
Cons
Comscore
No answers on this topic
Precisely
  • Being a web-based platform can, in some cases, be counterproductive, especially in areas where internet and satellite coverage are of low quality or are not available, such as jungle areas.
  • The results obtained, in most cases, need to be interpolated, in order to completely characterize the study area.
  • The interpolation functions are those that are typically used in commercial software used in this area of study, and have the same limitations. When using it I have not found any novelty regarding this.
Read full review
Alternatives Considered
Comscore
No answers on this topic
Precisely
In comparing GeoInsight to other products, I will not be of much help since this software is, as far as I know, almost exclusively used in activities related to the financial world, rather than geographical. That is why it is usually included in software of the AML (Anti-Money-Laundering) type. My interest in the program was to see its capacity for data storage and practical utility to facilitate decisions, compared to other software but more linked to geographic information (GIS software).
Read full review
Return on Investment
Comscore
No answers on this topic
Precisely
  • The use of the software allowed the minimization of activities associated with logistical support to field staff. That reduced the time associated with these activities by about 15% of the initially estimated time.
  • The aforementioned reduction translated into decreases in expenditures in the order of $ 2000 / day.
Read full review
ScreenShots