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1 Ratings
Top Rated
923 Ratings
1 Ratings
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Score 9 out of 100
Top Rated
923 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Comscore vCE

The most important aspect is that Comscore offers one of the largest analytics suites available on display, mobile, video, and TV. Due to the scale of its data, it also provides a benchmark for analyzing the advertising industry. Finally, I like the fact that I can track site performance of my company's digital properties.
Amit Gumber | TrustRadius Reviewer

Google Ads

Well suited for:
  • Businesses that want to hit the ground running and get immediate exposure
  • Complementing other SEM strategies
  • Businesses who want to move away from traditional media advertising
  • Geotargeting - businesses who need to target prospects in specific areas only
  • Scheduling - businesses who want to show ads to prospects only @ certain times or days
  • Businesses who want to drive phone calls
Less suited for:
  • Businesses that are selling products that no one is looking for
  • Businesses who can't generate a positive ROI
  • Businesses that don't have a good offer
  • Businesses that don't have a good landing page to send prospects to. If targeted traffic can't convert, even if the product is good, don't spend the money on AdWords.
Patricia Assad | TrustRadius Reviewer

Pros

Comscore vCE

  • It helps in advanced reporting capabilities such as overnight reporting of audience demographics and integration with Comscore’s new multi-platform audience data.
  • It has the ability to combine metrics with other digital campaigns involving display and rich media to provide an unduplicated view of audiences across multiple ad formats.
  • It has global and cross-geographical campaign reporting capabilities.
Amit Gumber | TrustRadius Reviewer

Google Ads

  • Allows for accurate budget spend on Pay per click advertising
  • Allows for easy management of client's accounts
  • Allows for targeted advertising in the digital space by focusing on Geography, Demographics, in market buyers and other types of parameters depending on the objectives of the advertising campaigns
John Kobel | TrustRadius Reviewer

Cons

Comscore vCE

  • Due to the large array of products within the Comscore platform, it is difficult to search in the platform.
  • It also lacks the capability to track programmatic traffic which is unfortunate considering the impact it is having in the digital advertising industry.
  • The help section has not been elaborated very well making it difficult to navigate through the platform and fetch the right report.
Amit Gumber | TrustRadius Reviewer

Google Ads

  • Though Google Ads offers greater certainty in the effectiveness of your campaign than traditional media, there's still some mystery to it.
  • Paying per click CAN be efficient, but not all clicks are equal.
  • This is NOT an SEO tool - good SEO can aid your campaigns but it is an entirely separate beast than Google Ads. One does not serve as a substitute for the other.
  • Even when Google Ads work great, they are not a cure-all. Your company still needs to be able to deliver what the customers (the ones doing the clicking) want.
Anthony Burke | TrustRadius Reviewer

Likelihood to Renew

Comscore vCE

No score
No answers yet
No answers on this topic

Google Ads

Google Ads 10.0
Based on 19 answers
As of today Google AdWords leads approximately 90% of paid searches globally. There is practically is no other network that can offer such a relevant and engaging audience at the price. The PPC model is also unique in that no media dollars are wasted, since PPC models ensure brand interaction versus traditional media which has heavy ad avoidance and clutter but still charges a hefty amount for ads.
Krupal Shukla | TrustRadius Reviewer

Usability

Comscore vCE

No score
No answers yet
No answers on this topic

Google Ads

Google Ads 9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman | TrustRadius Reviewer

Support Rating

Comscore vCE

No score
No answers yet
No answers on this topic

Google Ads

Google Ads 9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman | TrustRadius Reviewer

Online Training

Comscore vCE

No score
No answers yet
No answers on this topic

Google Ads

Google Ads 9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman | TrustRadius Reviewer

Alternatives Considered

Comscore vCE

We have selected Comscore because in Google Analytics it is not possible to reprocess the information: you have to be careful when tagging campaigns, creating filters to segment information in profiles, etc. Any error can cause the data to not register correctly and the data cannot be reprocessed. If they are lost or not registered correctly, nothing can be done to recover them. The same would happen if the tracking code of any of the pages on the website were deleted.
Amit Gumber | TrustRadius Reviewer

Google Ads

Google Ads interface is much nicer and way more fun to use than Bing, and Google obviously has a larger market share compared to Bing. That being said, Bing does provide us with good leads at a much lower cost, even if the volume isn't the same. Both Bing and Google Ads are necessary for us.
Jordan Harpst | TrustRadius Reviewer

Return on Investment

Comscore vCE

  • The business problems that we are solving using Comscore data are vast.
  • The most notable being that we have more up-to-date data to provide our clients. When they are running TV ad campaigns, they want to see exactly how it performs.
  • Having to wait 2-3 months at a time for data isn't helpful, so with Comscore, being able to show them within a couple of weeks is excellent.
Amit Gumber | TrustRadius Reviewer

Google Ads

  • Several of our clients have been able to increase their net revenues by using Google Ads, since we end up generating more revenue per lead than our CPA.
  • At least one client ended up wasting thousands of dollars on Ads with little to no return. Despite trying different variations of ads and targeting, we couldn't get a positive return for them and recommended allocating that spend somewhere else.
  • One of our newer clients recently allocated spend to Ads that had formerly been allocated to newspaper advertising, and saw a significant increase in revenues as a result.
Anonymous | TrustRadius Reviewer

Pricing Details

Comscore vCE

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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