1 Ratings
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Score 9 out of 100
165 Ratings
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Score 8 out of 100

Likelihood to Recommend

Comscore vCE

The most important aspect is that Comscore offers one of the largest analytics suites available on display, mobile, video, and TV. Due to the scale of its data, it also provides a benchmark for analyzing the advertising industry. Finally, I like the fact that I can track site performance of my company's digital properties.
Amit Gumber | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform is well-suited to handle digital advertising campaigns that span multiple media types (e.g. display, video, search). It offers a very large selection of reporting metrics and features that span all media types.I would likely recommend a different ad serving/reporting platform for video-only campaigns, as they offer more hands-on creative and trafficking services.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Comscore vCE
Google Marketing Platform (formerly DoubleClick)
7.5
Data Transfer
Comscore vCE
Google Marketing Platform (formerly DoubleClick)
7.7
DSP integration
Comscore vCE
Google Marketing Platform (formerly DoubleClick)
7.2

Ad Campaigns

Comscore vCE
Google Marketing Platform (formerly DoubleClick)
8.0
Ad campaign creation
Comscore vCE
Google Marketing Platform (formerly DoubleClick)
8.1
Ad deployment
Comscore vCE
Google Marketing Platform (formerly DoubleClick)
7.9
Display advertising
Comscore vCE
Google Marketing Platform (formerly DoubleClick)
8.3
Ad display and retargeting segmentation
Comscore vCE
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
Comscore vCE
Google Marketing Platform (formerly DoubleClick)
8.0

Ad Reporting & Analytics

Comscore vCE
Google Marketing Platform (formerly DoubleClick)
7.8
Ad dashboards
Comscore vCE
Google Marketing Platform (formerly DoubleClick)
7.8
Ad performance reports
Comscore vCE
Google Marketing Platform (formerly DoubleClick)
7.7
Ad conversion tracking
Comscore vCE
Google Marketing Platform (formerly DoubleClick)
8.6
Ad attribution reporting
Comscore vCE
Google Marketing Platform (formerly DoubleClick)
7.8
Cross-channel ad management
Comscore vCE
Google Marketing Platform (formerly DoubleClick)
7.9
Ad forecasting and optimization
Comscore vCE
Google Marketing Platform (formerly DoubleClick)
7.0

Pros

Comscore vCE

  • It helps in advanced reporting capabilities such as overnight reporting of audience demographics and integration with Comscore’s new multi-platform audience data.
  • It has the ability to combine metrics with other digital campaigns involving display and rich media to provide an unduplicated view of audiences across multiple ad formats.
  • It has global and cross-geographical campaign reporting capabilities.
Amit Gumber | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
Anonymous | TrustRadius Reviewer

Cons

Comscore vCE

  • Due to the large array of products within the Comscore platform, it is difficult to search in the platform.
  • It also lacks the capability to track programmatic traffic which is unfortunate considering the impact it is having in the digital advertising industry.
  • The help section has not been elaborated very well making it difficult to navigate through the platform and fetch the right report.
Amit Gumber | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • There are certain segments such as location, demographics etc. that do not properly populate, especially in certain countries in the EU which means you have to revert to other products.
  • It experiences intermittent issues in functionality and accessibility of data, with data sometimes taking a day or so to show up following a sync error or the portal being inaccessible / signing you out.
  • Some of the bid strategies can be a bit opaque in regards to how they're functioning and it can require some trial and practice to get the most out of it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Comscore vCE

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain | TrustRadius Reviewer

Usability

Comscore vCE

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
Anonymous | TrustRadius Reviewer

Support Rating

Comscore vCE

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 9.0
Based on 4 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Anonymous | TrustRadius Reviewer

Implementation Rating

Comscore vCE

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
Anonymous | TrustRadius Reviewer

Alternatives Considered

Comscore vCE

We have selected Comscore because in Google Analytics it is not possible to reprocess the information: you have to be careful when tagging campaigns, creating filters to segment information in profiles, etc. Any error can cause the data to not register correctly and the data cannot be reprocessed. If they are lost or not registered correctly, nothing can be done to recover them. The same would happen if the tracking code of any of the pages on the website were deleted.
Amit Gumber | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
Anonymous | TrustRadius Reviewer

Return on Investment

Comscore vCE

  • The business problems that we are solving using Comscore data are vast.
  • The most notable being that we have more up-to-date data to provide our clients. When they are running TV ad campaigns, they want to see exactly how it performs.
  • Having to wait 2-3 months at a time for data isn't helpful, so with Comscore, being able to show them within a couple of weeks is excellent.
Amit Gumber | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • Increased efficiency - we have large time savings with the automation of keyword bidding and the ability to pull reporting from one UI instead of the separate engine UI's.
  • Time saving allow to focus on other initiatives, such as landing page and ad copy testing or keyword expansions.
Dana Berardi | TrustRadius Reviewer

Pricing Details

Comscore vCE

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Marketing Platform (formerly DoubleClick)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Comscore vCE
9.0
Google Marketing Platform (formerly DoubleClick)
7.9

Likelihood to Renew

Comscore vCE
Google Marketing Platform (formerly DoubleClick)
8.0

Usability

Comscore vCE
Google Marketing Platform (formerly DoubleClick)
8.0

Support Rating

Comscore vCE
Google Marketing Platform (formerly DoubleClick)
9.0

Online Training

Comscore vCE
Google Marketing Platform (formerly DoubleClick)
8.0

Implementation Rating

Comscore vCE
Google Marketing Platform (formerly DoubleClick)
6.0

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