Comscore validated Campaign Essentials vs. Google Marketing Platform
Comscore validated Campaign Essentials vs. Google Marketing Platform
Product | Rating | Most Used By | Product Summary | Starting Price |
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Comscore vCE | N/A | validated Campaign Essentials (vCE) is an audience and ad validation solution from comScore. It allows users to report on the performance of their ad campaigns in real time, in terms of total number of impressions on display, mobile and video, audience geographies, etc. to determine the degree to which the campaign reached its target audience. vCE also detects the presence of invalid traffic (possible fraud), and it alerts users if their brand's ads appear next to questionable content, so that… | N/A | |
Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A |
Comscore validated Campaign Essentials | Google Marketing Platform | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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Comscore validated Campaign Essentials | Google Marketing Platform | |
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Comscore validated Campaign Essentials | Google Marketing Platform | |
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Small Businesses | TapClicks Score 9.2 out of 10 | Google Ad Manager Score 8.6 out of 10 |
Medium-sized Companies | TapClicks Score 9.2 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Alteryx Score 9.0 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Comscore validated Campaign Essentials | Google Marketing Platform | |
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Likelihood to Recommend | - (0 ratings) | 7.4 (44 ratings) |
Likelihood to Renew | - (0 ratings) | 8.0 (13 ratings) |
Usability | - (0 ratings) | 8.0 (2 ratings) |
Support Rating | - (0 ratings) | 9.0 (4 ratings) |
Online Training | - (0 ratings) | 8.0 (1 ratings) |
Implementation Rating | - (0 ratings) | 6.0 (2 ratings) |
Comscore validated Campaign Essentials | Google Marketing Platform | |
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Likelihood to Recommend | Comscore No answers on this topic | Google |
Pros | Comscore No answers on this topic | Google |
Cons | Comscore No answers on this topic | Google |
Likelihood to Renew | Comscore No answers on this topic | Google |
Usability | Comscore No answers on this topic | Google |
Support Rating | Comscore No answers on this topic | Google |
Implementation Rating | Comscore No answers on this topic | Google |
Alternatives Considered | Comscore No answers on this topic | Google |
Return on Investment | Comscore No answers on this topic | Google |
ScreenShots |