TrustRadius

Comscore validated Campaign Essentials vs. Zeta Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore vCE
Score 0.0 out of 10
N/A
validated Campaign Essentials (vCE) is an audience and ad validation solution from comScore. It allows users to report on the performance of their ad campaigns in real time, in terms of total number of impressions on display, mobile and video, audience geographies, etc. to determine the degree to which the campaign reached its target audience. vCE also detects the presence of invalid traffic (possible fraud), and it alerts users if their brand's ads appear next to questionable content, so that…N/A
Zeta Marketing Platform
Score 6.9 out of 10
N/A
The Zeta Marketing Platform, now including capabilities from the IgnitionOne DMS offers a cloud-based cross-channel marketing campaign management and automation platform for managing paid advertising across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform (IgnitionOne DMP, formerly Knotice, acquired March, 2014). The platform is noted for its bid management capabilities, of use in search…N/A
Pricing
Comscore validated Campaign EssentialsZeta Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore vCEZeta Marketing Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Comscore validated Campaign EssentialsZeta Marketing Platform
Top Pros
Top Cons

No answers on this topic

Best Alternatives
Comscore validated Campaign EssentialsZeta Marketing Platform
Small Businesses
TapClicks
TapClicks
Score 9.2 out of 10
Mautic
Mautic
Score 9.1 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 9.2 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Alteryx
Alteryx
Score 9.0 out of 10
Iterable
Iterable
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Comscore validated Campaign EssentialsZeta Marketing Platform
Likelihood to Recommend
-
(0 ratings)
2.0
(1 ratings)
User Testimonials
Comscore validated Campaign EssentialsZeta Marketing Platform
Likelihood to Recommend
Comscore
No answers on this topic
Zeta Global
  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
Verified User
Anonymous
Read full review
Pros
Comscore
No answers on this topic
Zeta Global
  • Good customer service.
  • They were flexible in allowing us to access backend data.
Verified User
Anonymous
Read full review
Cons
Comscore
No answers on this topic
Zeta Global
  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
Verified User
Anonymous
Read full review
Alternatives Considered
Comscore
No answers on this topic
Zeta Global
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
Verified User
Anonymous
Read full review
Return on Investment
Comscore
No answers on this topic
Zeta Global
  • Did push through implementations but was buggy
  • Fast UI
Verified User
Anonymous
Read full review
ScreenShots