Comscore validated Campaign Essentials vs. Oracle Moat Measurement

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore vCE
Score 0.0 out of 10
N/A
validated Campaign Essentials (vCE) is an audience and ad validation solution from comScore. It allows users to report on the performance of their ad campaigns in real time, in terms of total number of impressions on display, mobile and video, audience geographies, etc. to determine the degree to which the campaign reached its target audience. vCE also detects the presence of invalid traffic (possible fraud), and it alerts users if their brand's ads appear next to questionable content, so that…N/A
Oracle Moat Measurement
Score 8.1 out of 10
N/A
Moat Analytics is a cross-channel analytics platform with emphasis on mobile analytics and its mobile heatmap for analyzing web engagement. The product is an independent product offering in the Oracle Data Cloud family of products since Oracle acquired Moat in 2017.N/A
Pricing
Comscore validated Campaign EssentialsOracle Moat Measurement
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore vCEOracle Moat Measurement
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Comscore validated Campaign EssentialsOracle Moat Measurement
Top Pros
Top Cons
Best Alternatives
Comscore validated Campaign EssentialsOracle Moat Measurement
Small Businesses
TapClicks
TapClicks
Score 9.3 out of 10
TapClicks
TapClicks
Score 9.3 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 9.3 out of 10
TapClicks
TapClicks
Score 9.3 out of 10
Enterprises
Alteryx
Alteryx
Score 9.0 out of 10
Alteryx
Alteryx
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Comscore validated Campaign EssentialsOracle Moat Measurement
Likelihood to Recommend
-
(0 ratings)
8.3
(2 ratings)
User Testimonials
Comscore validated Campaign EssentialsOracle Moat Measurement
Likelihood to Recommend
Comscore
No answers on this topic
Oracle
Moat is well suited to implement into digital placements that are being served through third-party ad servers (Campaign Manager, Flashtalking, etc). It holds your publishers accountable from a viewability standpoint. If you are running high dynamic or site serving placements with 1x1 or click trackers, you aren't able to measure viewability and are at the mercy of publishers providing viewability metrics.
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Pros
Comscore
No answers on this topic
Oracle
  • Breaks down how well each creative has done in a campaign.
  • Allows us to see the progress of a campaign through its time live.
  • Can easily be organized to pull the data you're looking for.
  • Can export into an excel doc to then dig deeper and format and look at data outside of Moat.
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Cons
Comscore
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Oracle
  • I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming.
  • You have to manually wrap video tags with the MOAT pixel which can be a tedious process.
  • Video and display are in separate interfaces so you have to export separately and then consolidate into one report.
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Alternatives Considered
Comscore
No answers on this topic
Oracle
Moat gives our team more insight into how campaigns are running. They give a more detailed breakdown per creative whereas other platforms only touch upon the limited or more specific information.
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Return on Investment
Comscore
No answers on this topic
Oracle
  • It has given the media and analytics team more granular metrics to measure for campaigns that may have awareness objectives and no KPIs.
  • Measuring view ability ensures that clients media dollars are being viewed by the targeted audience.
  • Moat allows you to gain metrics that can be very insightful and how users are interacting with placements, creative, etc.
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