What users are saying about
1 Ratings
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.6 out of 100

Likelihood to Recommend

Comscore vCE

The most important aspect is that Comscore offers one of the largest analytics suites available on display, mobile, video, and TV. Due to the scale of its data, it also provides a benchmark for analyzing the advertising industry. Finally, I like the fact that I can track site performance of my company's digital properties.
Amit Gumber | TrustRadius Reviewer

Smart AdServer

Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
Ian Smith | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Comscore vCE
Smart AdServer
8.0
Data Transfer
Comscore vCE
Smart AdServer
8.0
DSP integration
Comscore vCE
Smart AdServer
8.0

Ad Campaigns

Comscore vCE
Smart AdServer
8.0
Ad campaign creation
Comscore vCE
Smart AdServer
8.0
Ad deployment
Comscore vCE
Smart AdServer
9.0
Display advertising
Comscore vCE
Smart AdServer
7.0
Ad display and retargeting segmentation
Comscore vCE
Smart AdServer
8.0
Sequence targeting
Comscore vCE
Smart AdServer
8.0

Ad Reporting & Analytics

Comscore vCE
Smart AdServer
7.5
Ad dashboards
Comscore vCE
Smart AdServer
8.0
Ad performance reports
Comscore vCE
Smart AdServer
8.0
Ad conversion tracking
Comscore vCE
Smart AdServer
7.0
Ad attribution reporting
Comscore vCE
Smart AdServer
8.0
Cross-channel ad management
Comscore vCE
Smart AdServer
7.0
Ad forecasting and optimization
Comscore vCE
Smart AdServer
7.0

Pros

Comscore vCE

  • It helps in advanced reporting capabilities such as overnight reporting of audience demographics and integration with Comscore’s new multi-platform audience data.
  • It has the ability to combine metrics with other digital campaigns involving display and rich media to provide an unduplicated view of audiences across multiple ad formats.
  • It has global and cross-geographical campaign reporting capabilities.
Amit Gumber | TrustRadius Reviewer

Smart AdServer

  • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
  • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
  • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
Ian Smith | TrustRadius Reviewer

Cons

Comscore vCE

  • Due to the large array of products within the Comscore platform, it is difficult to search in the platform.
  • It also lacks the capability to track programmatic traffic which is unfortunate considering the impact it is having in the digital advertising industry.
  • The help section has not been elaborated very well making it difficult to navigate through the platform and fetch the right report.
Amit Gumber | TrustRadius Reviewer

Smart AdServer

  • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
  • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
  • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
Ian Smith | TrustRadius Reviewer

Alternatives Considered

Comscore vCE

We have selected Comscore because in Google Analytics it is not possible to reprocess the information: you have to be careful when tagging campaigns, creating filters to segment information in profiles, etc. Any error can cause the data to not register correctly and the data cannot be reprocessed. If they are lost or not registered correctly, nothing can be done to recover them. The same would happen if the tracking code of any of the pages on the website were deleted.
Amit Gumber | TrustRadius Reviewer

Smart AdServer

Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
Ian Smith | TrustRadius Reviewer

Return on Investment

Comscore vCE

  • The business problems that we are solving using Comscore data are vast.
  • The most notable being that we have more up-to-date data to provide our clients. When they are running TV ad campaigns, they want to see exactly how it performs.
  • Having to wait 2-3 months at a time for data isn't helpful, so with Comscore, being able to show them within a couple of weeks is excellent.
Amit Gumber | TrustRadius Reviewer

Smart AdServer

  • It's helped my organization better manage our traffic flow.
  • It's reduced the amount of work on our social media manager.
  • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
Ian Smith | TrustRadius Reviewer

Pricing Details

Comscore vCE

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Smart AdServer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Comscore vCE
9.0
Smart AdServer
8.0

Add comparison