TrustRadius

Comscore validated Campaign Essentials vs. SmartyAds DSP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore vCE
Score 0.0 out of 10
N/A
validated Campaign Essentials (vCE) is an audience and ad validation solution from comScore. It allows users to report on the performance of their ad campaigns in real time, in terms of total number of impressions on display, mobile and video, audience geographies, etc. to determine the degree to which the campaign reached its target audience. vCE also detects the presence of invalid traffic (possible fraud), and it alerts users if their brand's ads appear next to questionable content, so that…N/A
SmartyAds DSP
Score 4.0 out of 10
N/A
SmartyAds DSP is a demand-side platform for ad serving.N/A
Pricing
Comscore validated Campaign EssentialsSmartyAds DSP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore vCESmartyAds DSP
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Comscore validated Campaign EssentialsSmartyAds DSP
Top Pros
Top Cons
Best Alternatives
Comscore validated Campaign EssentialsSmartyAds DSP
Small Businesses
TapClicks
TapClicks
Score 9.2 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 9.2 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Alteryx
Alteryx
Score 9.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Comscore validated Campaign EssentialsSmartyAds DSP
Likelihood to Recommend
-
(0 ratings)
6.0
(2 ratings)
User Testimonials
Comscore validated Campaign EssentialsSmartyAds DSP
Likelihood to Recommend
Comscore
No answers on this topic
SmartyAds
SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
Verified User
Anonymous
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Pros
Comscore
No answers on this topic
SmartyAds
  • Easy-to-use, friendly interface.
  • Interesting integrations.
Gabriela Band | TrustRadius Reviewer
Gabriela Band
Sales Specialist
Read full review
Cons
Comscore
No answers on this topic
SmartyAds
  • Support team is not very good.
  • Not a lot of direct traffic, mostly reseller traffic.
Verified User
Anonymous
Read full review
Alternatives Considered
Comscore
No answers on this topic
SmartyAds
MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
Gabriela Band | TrustRadius Reviewer
Gabriela Band
Sales Specialist
Read full review
Return on Investment
Comscore
No answers on this topic
SmartyAds
  • More inventory, more spend, ore budget, better ROI.
  • Fraud issues and refunds, decreasing ROI.
Verified User
Anonymous
Read full review
ScreenShots

SmartyAds DSP Screenshots

Screenshot of optimizing ad campaignsScreenshot of easy-to-use DSP interface