Comscore validated Campaign Essentials vs. Sojern RevDirect

Comscore validated Campaign Essentials

Sojern RevDirect

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Comscore vCE	Score 0.0 out of 10	N/A	validated Campaign Essentials (vCE) is an audience and ad validation solution from comScore. It allows users to report on the performance of their ad campaigns in real time, in terms of total number of impressions on display, mobile and video, audience geographies, etc. to determine the degree to which the campaign reached its target audience. vCE also detects the presence of invalid traffic (possible fraud), and it alerts users if their brand's ads appear next to questionable content, so that…	N/A
Sojern RevDirect	Score 9.0 out of 10	N/A	Sojern’s RevDirect™is a risk-free, pay-for-performance direct demand marketing solution for independent hotel marketers. Engaging with prospective guests as they quickly navigate across websites, digital channels, and devices to plan and book their travel is an increasingly complex challenge, which Sojern is aiming to solve with its RevDirect solution. You can customize your display campaign to include Facebook, Instagram, Search, and more, and place your property in front of in-market…	N/A

Pricing

Comscore validated Campaign Essentials

Sojern RevDirect

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Comscore vCE	Sojern RevDirect
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Comscore validated Campaign Essentials	Sojern RevDirect
Top Pros	Pro Reporting capabilities Pro Rich media Pro Advanced reporting	Pro Better understand
Top Cons	Minus Difficult to search Minus Help section Minus Difficult to navigate	Minus Analyze data Minus Collected data

Features

Comscore validated Campaign Essentials

Sojern RevDirect

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Comscore validated Campaign Essentials - Ratings	Sojern RevDirect 8.3 1 Ratings 6% above category average
Ad campaign creation	00 Ratings	8.01 Ratings
Ad deployment	00 Ratings	8.01 Ratings
Display advertising	00 Ratings	8.01 Ratings
Ad display and retargeting segmentation	00 Ratings	9.01 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	Comscore validated Campaign Essentials - Ratings	Sojern RevDirect 10.0 1 Ratings 25% above category average
Ad dashboards	00 Ratings	10.01 Ratings
Ad performance reports	00 Ratings	10.01 Ratings

Best Alternatives
	Comscore validated Campaign Essentials	Sojern RevDirect
Small Businesses	TapClicks Score 9.2 out of 10	Google Ad Manager Score 8.6 out of 10
Medium-sized Companies	TapClicks Score 9.2 out of 10	The Trade Desk Score 8.1 out of 10
Enterprises	Alteryx Score 9.0 out of 10	Adobe Advertising Cloud Score 8.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Comscore validated Campaign Essentials	Sojern RevDirect
Likelihood to Recommend	- (0 ratings)	10.0 (1 ratings)

User Testimonials
	Comscore validated Campaign Essentials	Sojern RevDirect
Likelihood to Recommend	Comscore No answers on this topic	Sojern Sojern is well suited for those who are measuring ROI and are looking to have more direct bookings to the website. Google has made it increasingly more difficult to book directly on a website. I believe it takes about three clicks to get to a website through Google listings and Sojern has made it easier for us to make our websites more visible in rankings. The same goes for OTAs, with Sojern we have a better means of combating pesky OTAs. Incentivized LE Lauren Ericksen SEM Analyst Read full review
Pros	Comscore No answers on this topic	Sojern Drives booking to our websites. Helps us to better understand traveler profiles. Incentivized LE Lauren Ericksen SEM Analyst Read full review
Cons	Comscore No answers on this topic	Sojern For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data. Incentivized LE Lauren Ericksen SEM Analyst Read full review
Alternatives Considered	Comscore No answers on this topic	Sojern Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to lessen the time spent on adjusting content and analyzing data. Incentivized LE Lauren Ericksen SEM Analyst Read full review
Return on Investment	Comscore No answers on this topic	Sojern Sojern has had a positive impact on our impression share. Sojern has had a positive impact on our ROI across the board. Incentivized LE Lauren Ericksen SEM Analyst Read full review
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