What users are saying about
1 Ratings
Top Rated
19 Ratings
1 Ratings
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Score 9 out of 100
Top Rated
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.4 out of 100

Likelihood to Recommend

Comscore vCE

The most important aspect is that Comscore offers one of the largest analytics suites available on display, mobile, video, and TV. Due to the scale of its data, it also provides a benchmark for analyzing the advertising industry. Finally, I like the fact that I can track site performance of my company's digital properties.
Amit Gumber | TrustRadius Reviewer

StackAdapt

For B2C applications, if you have a product that dovetails with someone's lifestyle, using StackAdapt will put you in your prospective client's lap. For B2B applications, you will need intimate knowledge of what your prospects do when they are reading or searching for pleasure in order to hit them at the right time. Your ad and content will need to address their pain points so well that they mentally shift gears from escape from work back to work to click and follow your breadcrumbs.
Mark Whitlock | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Comscore vCE
StackAdapt
8.4
Data Transfer
Comscore vCE
StackAdapt
8.6
DSP integration
Comscore vCE
StackAdapt
8.3

Ad Campaigns

Comscore vCE
StackAdapt
8.7
Ad campaign creation
Comscore vCE
StackAdapt
9.5
Ad deployment
Comscore vCE
StackAdapt
9.2
Display advertising
Comscore vCE
StackAdapt
8.0
Ad display and retargeting segmentation
Comscore vCE
StackAdapt
8.4
Sequence targeting
Comscore vCE
StackAdapt
8.2

Ad Reporting & Analytics

Comscore vCE
StackAdapt
8.6
Ad dashboards
Comscore vCE
StackAdapt
9.0
Ad performance reports
Comscore vCE
StackAdapt
8.9
Ad conversion tracking
Comscore vCE
StackAdapt
8.8
Ad attribution reporting
Comscore vCE
StackAdapt
9.4
Cross-channel ad management
Comscore vCE
StackAdapt
8.6
Ad forecasting and optimization
Comscore vCE
StackAdapt
7.1

Pros

Comscore vCE

  • It helps in advanced reporting capabilities such as overnight reporting of audience demographics and integration with Comscore’s new multi-platform audience data.
  • It has the ability to combine metrics with other digital campaigns involving display and rich media to provide an unduplicated view of audiences across multiple ad formats.
  • It has global and cross-geographical campaign reporting capabilities.
Amit Gumber | TrustRadius Reviewer

StackAdapt

  • Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
  • Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
  • Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.
Anonymous | TrustRadius Reviewer

Cons

Comscore vCE

  • Due to the large array of products within the Comscore platform, it is difficult to search in the platform.
  • It also lacks the capability to track programmatic traffic which is unfortunate considering the impact it is having in the digital advertising industry.
  • The help section has not been elaborated very well making it difficult to navigate through the platform and fetch the right report.
Amit Gumber | TrustRadius Reviewer

StackAdapt

  • Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful.
  • Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again.
  • The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.
Eric Figura | TrustRadius Reviewer

Likelihood to Renew

Comscore vCE

No score
No answers yet
No answers on this topic

StackAdapt

StackAdapt 10.0
Based on 1 answer
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
Eric Figura | TrustRadius Reviewer

Alternatives Considered

Comscore vCE

We have selected Comscore because in Google Analytics it is not possible to reprocess the information: you have to be careful when tagging campaigns, creating filters to segment information in profiles, etc. Any error can cause the data to not register correctly and the data cannot be reprocessed. If they are lost or not registered correctly, nothing can be done to recover them. The same would happen if the tracking code of any of the pages on the website were deleted.
Amit Gumber | TrustRadius Reviewer

StackAdapt

In terms of Native advertising, StackAdapt blows Outbrain and Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all up on StackAdapt when compared to the other platforms we have used in the past.
Cameron Solu | TrustRadius Reviewer

Return on Investment

Comscore vCE

  • The business problems that we are solving using Comscore data are vast.
  • The most notable being that we have more up-to-date data to provide our clients. When they are running TV ad campaigns, they want to see exactly how it performs.
  • Having to wait 2-3 months at a time for data isn't helpful, so with Comscore, being able to show them within a couple of weeks is excellent.
Amit Gumber | TrustRadius Reviewer

StackAdapt

  • Excellent traffic from our ads. Traffic exceeded our forecast.
  • Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test.
  • The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content.
Mark Whitlock | TrustRadius Reviewer

Pricing Details

Comscore vCE

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

StackAdapt

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Comscore vCE
9.0
StackAdapt
9.8

Likelihood to Renew

Comscore vCE
StackAdapt
10.0

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