What users are saying about
1 Ratings
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Score 9 out of 100
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

Comscore vCE

The most important aspect is that Comscore offers one of the largest analytics suites available on display, mobile, video, and TV. Due to the scale of its data, it also provides a benchmark for analyzing the advertising industry. Finally, I like the fact that I can track site performance of my company's digital properties.
Amit Gumber | TrustRadius Reviewer

TubeMogul (discontinued)

Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Comscore vCE
TubeMogul (discontinued)
6.8
Data Transfer
Comscore vCE
TubeMogul (discontinued)
6.4
DSP integration
Comscore vCE
TubeMogul (discontinued)
7.1

Ad Campaigns

Comscore vCE
TubeMogul (discontinued)
6.7
Ad campaign creation
Comscore vCE
TubeMogul (discontinued)
6.5
Ad deployment
Comscore vCE
TubeMogul (discontinued)
6.6
Display advertising
Comscore vCE
TubeMogul (discontinued)
7.5
Ad display and retargeting segmentation
Comscore vCE
TubeMogul (discontinued)
6.0
Sequence targeting
Comscore vCE
TubeMogul (discontinued)
6.9

Ad Reporting & Analytics

Comscore vCE
TubeMogul (discontinued)
5.7
Ad dashboards
Comscore vCE
TubeMogul (discontinued)
7.3
Ad performance reports
Comscore vCE
TubeMogul (discontinued)
6.7
Ad conversion tracking
Comscore vCE
TubeMogul (discontinued)
5.2
Ad attribution reporting
Comscore vCE
TubeMogul (discontinued)
3.1
Cross-channel ad management
Comscore vCE
TubeMogul (discontinued)
6.4
Ad forecasting and optimization
Comscore vCE
TubeMogul (discontinued)
5.5

Pros

Comscore vCE

  • It helps in advanced reporting capabilities such as overnight reporting of audience demographics and integration with Comscore’s new multi-platform audience data.
  • It has the ability to combine metrics with other digital campaigns involving display and rich media to provide an unduplicated view of audiences across multiple ad formats.
  • It has global and cross-geographical campaign reporting capabilities.
Amit Gumber | TrustRadius Reviewer

TubeMogul (discontinued)

  • TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
  • Managing our block list has been effective as well.
Anonymous | TrustRadius Reviewer

Cons

Comscore vCE

  • Due to the large array of products within the Comscore platform, it is difficult to search in the platform.
  • It also lacks the capability to track programmatic traffic which is unfortunate considering the impact it is having in the digital advertising industry.
  • The help section has not been elaborated very well making it difficult to navigate through the platform and fetch the right report.
Amit Gumber | TrustRadius Reviewer

TubeMogul (discontinued)

  • Setting up PMP deals needs to be more seamless
  • Missing functionality with reporting
  • Easier view in platform to see which placements have spent
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Comscore vCE

No score
No answers yet
No answers on this topic

TubeMogul (discontinued)

TubeMogul (discontinued) 4.0
Based on 2 answers
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
Olesya Zinovieva | TrustRadius Reviewer

Alternatives Considered

Comscore vCE

We have selected Comscore because in Google Analytics it is not possible to reprocess the information: you have to be careful when tagging campaigns, creating filters to segment information in profiles, etc. Any error can cause the data to not register correctly and the data cannot be reprocessed. If they are lost or not registered correctly, nothing can be done to recover them. The same would happen if the tracking code of any of the pages on the website were deleted.
Amit Gumber | TrustRadius Reviewer

TubeMogul (discontinued)

TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.
Anonymous | TrustRadius Reviewer

Return on Investment

Comscore vCE

  • The business problems that we are solving using Comscore data are vast.
  • The most notable being that we have more up-to-date data to provide our clients. When they are running TV ad campaigns, they want to see exactly how it performs.
  • Having to wait 2-3 months at a time for data isn't helpful, so with Comscore, being able to show them within a couple of weeks is excellent.
Amit Gumber | TrustRadius Reviewer

TubeMogul (discontinued)

  • Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.
Keith LeMontang | TrustRadius Reviewer

Pricing Details

Comscore vCE

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

TubeMogul (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Comscore vCE
9.0
TubeMogul (discontinued)
7.0

Likelihood to Renew

Comscore vCE
TubeMogul (discontinued)
4.0

Usability

Comscore vCE
TubeMogul (discontinued)
10.0

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