Comscore validated Campaign Essentials vs. Nielsen Marketing Mix Modeling

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore vCE
Score 0.0 out of 10
N/A
validated Campaign Essentials (vCE) is an audience and ad validation solution from comScore. It allows users to report on the performance of their ad campaigns in real time, in terms of total number of impressions on display, mobile and video, audience geographies, etc. to determine the degree to which the campaign reached its target audience. vCE also detects the presence of invalid traffic (possible fraud), and it alerts users if their brand's ads appear next to questionable content, so that…N/A
Nielsen Marketing Mix Modeling
Score 1.0 out of 10
N/A
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.N/A
Pricing
Comscore validated Campaign EssentialsNielsen Marketing Mix Modeling
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore vCENielsen Marketing Mix Modeling
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Comscore validated Campaign EssentialsNielsen Marketing Mix Modeling
Top Pros

No answers on this topic

Top Cons
Best Alternatives
Comscore validated Campaign EssentialsNielsen Marketing Mix Modeling
Small Businesses
TapClicks
TapClicks
Score 9.3 out of 10
Firebase
Firebase
Score 8.4 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 9.3 out of 10
Firebase
Firebase
Score 8.4 out of 10
Enterprises
Alteryx
Alteryx
Score 9.0 out of 10
AppsFlyer
AppsFlyer
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Comscore validated Campaign EssentialsNielsen Marketing Mix Modeling
Likelihood to Recommend
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
Comscore validated Campaign EssentialsNielsen Marketing Mix Modeling
Likelihood to Recommend
Comscore
No answers on this topic
Nielsen
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
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Pros
Comscore
No answers on this topic
Nielsen
  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
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Cons
Comscore
No answers on this topic
Nielsen
  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
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Alternatives Considered
Comscore
No answers on this topic
Nielsen
VisualIQ is 1 of 2 partners only that have access to FB impressions.
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Return on Investment
Comscore
No answers on this topic
Nielsen
  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
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