Comscore validated Campaign Essentials vs. Nielsen Marketing Mix Modeling
Comscore validated Campaign Essentials vs. Nielsen Marketing Mix Modeling
Product | Rating | Most Used By | Product Summary | Starting Price |
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Comscore vCE | N/A | validated Campaign Essentials (vCE) is an audience and ad validation solution from comScore. It allows users to report on the performance of their ad campaigns in real time, in terms of total number of impressions on display, mobile and video, audience geographies, etc. to determine the degree to which the campaign reached its target audience. vCE also detects the presence of invalid traffic (possible fraud), and it alerts users if their brand's ads appear next to questionable content, so that… | N/A | |
Nielsen Marketing Mix Modeling | N/A | Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite. | N/A |
Comscore validated Campaign Essentials | Nielsen Marketing Mix Modeling | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Comscore validated Campaign Essentials | Nielsen Marketing Mix Modeling | |
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Top Pros | No answers on this topic | |
Top Cons |
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Comscore validated Campaign Essentials | Nielsen Marketing Mix Modeling | |
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Small Businesses | TapClicks Score 9.3 out of 10 | Firebase Score 8.4 out of 10 |
Medium-sized Companies | TapClicks Score 9.3 out of 10 | Firebase Score 8.4 out of 10 |
Enterprises | Alteryx Score 9.0 out of 10 | AppsFlyer Score 8.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Comscore validated Campaign Essentials | Nielsen Marketing Mix Modeling | |
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Likelihood to Recommend | - (0 ratings) | 1.0 (1 ratings) |
Comscore validated Campaign Essentials | Nielsen Marketing Mix Modeling | |
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Likelihood to Recommend | Comscore No answers on this topic | Nielsen |
Pros | Comscore No answers on this topic | Nielsen |
Cons | Comscore No answers on this topic | Nielsen |
Alternatives Considered | Comscore No answers on this topic | Nielsen |
Return on Investment | Comscore No answers on this topic | Nielsen |
ScreenShots |