What users are saying about
38 Ratings
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.6 out of 100
38 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Comscore Xmedia

The ability to drill-down locally is incredibly insightful. As mobile and other channels continue to improve, so has the platform and its accompanying reporting features. Data could be released in a more timely fashion so the numbers are more current and in-line with real-time viewership.
Anonymous | TrustRadius Reviewer

D&B Hoovers

If you're with a big company that can afford to pay $500 - 1000 per month or more for data, then this platform may have a lot of value for you. That's in part because you could use it to produce actionable insights on a mass scale and you may not be worried about the cost of incorrect data. If your company is a smaller company working on a budget, this most likely is not the solution for you.
Justin Roodman | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Comscore Xmedia
D&B Hoovers
8.2
Advanced search
Comscore Xmedia
D&B Hoovers
8.2
Identification of new leads
Comscore Xmedia
D&B Hoovers
8.7
List quality
Comscore Xmedia
D&B Hoovers
8.0
List upload/download
Comscore Xmedia
D&B Hoovers
8.3
Ideal customer targeting
Comscore Xmedia
D&B Hoovers
8.4
Load time/data access
Comscore Xmedia
D&B Hoovers
7.9

Sales Intelligence Data Standards

Comscore Xmedia
D&B Hoovers
8.3
Contact information
Comscore Xmedia
D&B Hoovers
8.2
Company information
Comscore Xmedia
D&B Hoovers
8.3
Industry information
Comscore Xmedia
D&B Hoovers
8.5

Data Augmentation & Lead Qualification

Comscore Xmedia
D&B Hoovers
8.6
Lead qualification process
Comscore Xmedia
D&B Hoovers
8.3
Smart lists and recommendations
Comscore Xmedia
D&B Hoovers
8.3
Salesforce integration
Comscore Xmedia
D&B Hoovers
8.8
Company/business profiles
Comscore Xmedia
D&B Hoovers
8.8
Alerts and reminders
Comscore Xmedia
D&B Hoovers
9.7
Data hygiene
Comscore Xmedia
D&B Hoovers
8.7
Automatic data refresh
Comscore Xmedia
D&B Hoovers
8.5
Tags
Comscore Xmedia
D&B Hoovers
8.6
Filters and segmentation
Comscore Xmedia
D&B Hoovers
8.0

Sales Intelligence Email Features

Comscore Xmedia
D&B Hoovers
9.9
Sales email templates
Comscore Xmedia
D&B Hoovers
9.9
Append emails to records
Comscore Xmedia
D&B Hoovers
9.9

Pros

Comscore Xmedia

  • Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
  • The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
  • Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.
Anonymous | TrustRadius Reviewer

D&B Hoovers

  • Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
  • It was great for finding a more complete picture of the companies history.
  • It was helpful for piecing together contact information for people you may not have known worked there.
Micah Tinklepaugh | TrustRadius Reviewer

Cons

Comscore Xmedia

  • Initially, it was hard to detect how many people actually saw the ads (this was not the most intuitive element) but the product has continued to improve over time with more discernment.
  • Could still improve the user interface, the overall comScore platform isn't the most user-friendly so it can be easy to get lost or go down a rabbit hole and not be clear on how to get back to a set of previous results or data.
  • Reporting could have faster load times.
  • Easier data visualization sorting or internal sharing options.
Anonymous | TrustRadius Reviewer

D&B Hoovers

  • There are virtually no areas where this software can improve. This is elite b2b software that businesses who care about their prospecting/sales campaigns use.
  • Other than the software, the price itself can improve so start up businesses are more inclined to make the purchase.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Comscore Xmedia

No score
No answers yet
No answers on this topic

D&B Hoovers

D&B Hoovers 5.9
Based on 2 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Micah Tinklepaugh | TrustRadius Reviewer

Support Rating

Comscore Xmedia

No score
No answers yet
No answers on this topic

D&B Hoovers

D&B Hoovers 10.0
Based on 2 answers
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Comscore Xmedia

comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.
Anonymous | TrustRadius Reviewer

D&B Hoovers

D&B stacks up but not very high. ZoomInfo is in the lead for newer-looking technology and data quality. Sales Navigator is a powerhouse in the space and probably has the whole package that I'd want during prospecting except for the business code. Crunchbase has newer information and industry trends that are hard to beat. Hopefully D&B can modernize to stack up and make a more appealing UI/UX.
Anonymous | TrustRadius Reviewer

Return on Investment

Comscore Xmedia

  • Greater ability to project and make future instances rooted in historical data.
  • Ability to see continuity across a variety of burgeoning, interwoven platforms.
  • Deeper insight into actual campaign results.
Anonymous | TrustRadius Reviewer

D&B Hoovers

  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
Justin Roodman | TrustRadius Reviewer

Pricing Details

Comscore Xmedia

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

D&B Hoovers

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Comscore Xmedia
8.0
D&B Hoovers
8.6

Likelihood to Renew

Comscore Xmedia
D&B Hoovers
5.9

Reliability and Availability

Comscore Xmedia
D&B Hoovers
9.0

Support Rating

Comscore Xmedia
D&B Hoovers
10.0

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