What users are saying about
12 Ratings
3 Ratings
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Score 6.6 out of 100
12 Ratings
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Score 3.6 out of 100

Likelihood to Recommend

Comscore Xmedia

The ability to drill-down locally is incredibly insightful. As mobile and other channels continue to improve, so has the platform and its accompanying reporting features. Data could be released in a more timely fashion so the numbers are more current and in-line with real-time viewership.
Anonymous | TrustRadius Reviewer

D&B Lattice

Lattice has been difficult to work with in the past few months. We've struggled internally to try and improve their models, but it hasn't proven itself to offer substantial value. We're able to suppress low quality leads, but Lattice also promotes some questionable leads at times and also grades high potential leads as low scoring. We've tried time and time again to improve the model, but they haven't offered much in terms of help or partnership.
Anonymous | TrustRadius Reviewer

Pros

Comscore Xmedia

  • Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
  • The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
  • Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.
Anonymous | TrustRadius Reviewer

D&B Lattice

  • Ease of use. It is a no brainer for our sales teams. They go through just 10 minutes of training. It is very prescriptive and clear. There is a minimal amount of flipping to get through what they need to. Everything is just on one screen.
  • Integration to Salesforce.com. The level of integration today is moderate. It integrates opportunity to opportunity. As soon as a sales person converts, it flows.
  • They are highly responsive as a vendor. If there’s a field that we want to add, they will adapt the product for us very quickly.
  • The model for professional services (fee based) is very flexible. It’s as much as you need. They advocate high service level for ramping new regions, and are very flexible with feet on the ground and helping out.
Anonymous | TrustRadius Reviewer

Cons

Comscore Xmedia

  • Initially, it was hard to detect how many people actually saw the ads (this was not the most intuitive element) but the product has continued to improve over time with more discernment.
  • Could still improve the user interface, the overall comScore platform isn't the most user-friendly so it can be easy to get lost or go down a rabbit hole and not be clear on how to get back to a set of previous results or data.
  • Reporting could have faster load times.
  • Easier data visualization sorting or internal sharing options.
Anonymous | TrustRadius Reviewer

D&B Lattice

  • Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller.
  • Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time
  • Hard to identify which attributes are meaningful enough to include as enrichment in SFDC.
Charles Wu | TrustRadius Reviewer

Likelihood to Renew

Comscore Xmedia

No score
No answers yet
No answers on this topic

D&B Lattice

D&B Lattice 8.1
Based on 5 answers
I will continue to use PRISM, especially now, because I after 3 years in the same geography, I have just transferred to a new territory. The tool really helps me focus on the best opportunities to pursue, which can sometimes be difficult with over 100 assigned accounts
Dorea Zalesak | TrustRadius Reviewer

Usability

Comscore Xmedia

No score
No answers yet
No answers on this topic

D&B Lattice

D&B Lattice 9.0
Based on 2 answers
The product is part of a service. The team from Lattice did a great job of supporting us and of delivering the results we set out to attain. They became an integral part of our success.
Christian Wolfe | TrustRadius Reviewer

Reliability and Availability

Comscore Xmedia

No score
No answers yet
No answers on this topic

D&B Lattice

D&B Lattice 9.1
Based on 2 answers
We have not had any outages.
Anonymous | TrustRadius Reviewer

Performance

Comscore Xmedia

No score
No answers yet
No answers on this topic

D&B Lattice

D&B Lattice 9.0
Based on 2 answers
The Lattice team kept the timelines we agreed to and pushed the envelop to deliver ahead of time when we needed it.
Christian Wolfe | TrustRadius Reviewer

Support Rating

Comscore Xmedia

No score
No answers yet
No answers on this topic

D&B Lattice

D&B Lattice 8.7
Based on 3 answers
It's very good. They are very responsive. They aren’t pushy on providing too much. They are very transparent about what you’re getting and paying for
Anonymous | TrustRadius Reviewer

In-Person Training

Comscore Xmedia

No score
No answers yet
No answers on this topic

D&B Lattice

D&B Lattice 8.3
Based on 2 answers
Please see my answers to the previous question. We had very good feedback from our product management, strategy and sales leadership and reps regarding our training.
Christian Wolfe | TrustRadius Reviewer

Online Training

Comscore Xmedia

No score
No answers yet
No answers on this topic

D&B Lattice

D&B Lattice 7.0
Based on 2 answers
I have just watched videos. They have very good pure video based training for high level. I have seen the training for reps. It is not very complex
Anonymous | TrustRadius Reviewer

Implementation Rating

Comscore Xmedia

No score
No answers yet
No answers on this topic

D&B Lattice

D&B Lattice 7.8
Based on 3 answers
The implementation hit the milestones we established. Lattice was VERY committed to helping us make sure what we committed back to the organization was met.
Christian Wolfe | TrustRadius Reviewer

Alternatives Considered

Comscore Xmedia

comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.
Anonymous | TrustRadius Reviewer

D&B Lattice

Lattice was an incumbent tool from several years ago. Early on, we enjoyed a good relationship with the team there. After the acquisition, we have definitely seen a decrease in the quality of support and engagement from the team. As a result, we will look at several competing vendors when our contract ends with Lattice.
Anonymous | TrustRadius Reviewer

Return on Investment

Comscore Xmedia

  • Greater ability to project and make future instances rooted in historical data.
  • Ability to see continuity across a variety of burgeoning, interwoven platforms.
  • Deeper insight into actual campaign results.
Anonymous | TrustRadius Reviewer

D&B Lattice

  • We have seen quantifiable ROI when our reps have used the product to target accounts. In a recent example we found that accounts that targeted these "hi-po" accounts identified by using Lattice analytics created over $27M in pipeline over a month long period for a key product we are interested in selling more of to customers, compared to a less than $1M for accounts that were not identified as "hi-po".
Matt Sullivan | TrustRadius Reviewer

Pricing Details

Comscore Xmedia

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

D&B Lattice

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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