What users are saying about
4 Ratings
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.6 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Comscore Xmedia

The ability to drill-down locally is incredibly insightful. As mobile and other channels continue to improve, so has the platform and its accompanying reporting features. Data could be released in a more timely fashion so the numbers are more current and in-line with real-time viewership.
Anonymous | TrustRadius Reviewer

Echobot

Echobot is ideal for one-click customer research for sales agents and data mining for marketing purposes.
David Johannes Franck | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Comscore Xmedia
Echobot
8.2
Advanced search
Comscore Xmedia
Echobot
8.2
Identification of new leads
Comscore Xmedia
Echobot
7.9
List quality
Comscore Xmedia
Echobot
8.2
List upload/download
Comscore Xmedia
Echobot
9.1
Ideal customer targeting
Comscore Xmedia
Echobot
7.0
Load time/data access
Comscore Xmedia
Echobot
8.8

Sales Intelligence Data Standards

Comscore Xmedia
Echobot
8.4
Contact information
Comscore Xmedia
Echobot
8.5
Company information
Comscore Xmedia
Echobot
8.5
Industry information
Comscore Xmedia
Echobot
8.2

Data Augmentation & Lead Qualification

Comscore Xmedia
Echobot
7.6
Lead qualification process
Comscore Xmedia
Echobot
7.3
Salesforce integration
Comscore Xmedia
Echobot
7.7
Company/business profiles
Comscore Xmedia
Echobot
8.5
Alerts and reminders
Comscore Xmedia
Echobot
7.6
Data hygiene
Comscore Xmedia
Echobot
8.2
Automatic data refresh
Comscore Xmedia
Echobot
6.4
Tags
Comscore Xmedia
Echobot
7.0
Filters and segmentation
Comscore Xmedia
Echobot
7.9

Pros

Comscore Xmedia

  • Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
  • The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
  • Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.
Anonymous | TrustRadius Reviewer

Echobot

  • Research Quality versus invested Time is absolutely efficient and motivating. Quick Research or Standard Alerts, both are done easily with instant results.
  • Usability of the User Interface in any of the modules is very supportive. New Team members are trained in short time. Very much self-explaining.
  • The connectivity between the modules is great and saves time. Each module has its key topic, but in Connection with the other modules this practical tool turns out to be even smarter more and powerful.
Nicola Siebert | TrustRadius Reviewer

Cons

Comscore Xmedia

  • Initially, it was hard to detect how many people actually saw the ads (this was not the most intuitive element) but the product has continued to improve over time with more discernment.
  • Could still improve the user interface, the overall comScore platform isn't the most user-friendly so it can be easy to get lost or go down a rabbit hole and not be clear on how to get back to a set of previous results or data.
  • Reporting could have faster load times.
  • Easier data visualization sorting or internal sharing options.
Anonymous | TrustRadius Reviewer

Echobot

  • People who have left a company are still listed.
Frank Lehner | TrustRadius Reviewer

Alternatives Considered

Comscore Xmedia

comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.
Anonymous | TrustRadius Reviewer

Echobot

Good overview in the German market.
Frank Lehner | TrustRadius Reviewer

Return on Investment

Comscore Xmedia

  • Greater ability to project and make future instances rooted in historical data.
  • Ability to see continuity across a variety of burgeoning, interwoven platforms.
  • Deeper insight into actual campaign results.
Anonymous | TrustRadius Reviewer

Echobot

  • Massive time saver for sales customer research.
David Johannes Franck | TrustRadius Reviewer

Screenshots

Pricing Details

Comscore Xmedia

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Echobot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Comscore Xmedia
8.0
Echobot
8.5

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