What users are saying about
6 Ratings
3 Ratings
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Score 6.6 out of 100
6 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Comscore Xmedia

The ability to drill-down locally is incredibly insightful. As mobile and other channels continue to improve, so has the platform and its accompanying reporting features. Data could be released in a more timely fashion so the numbers are more current and in-line with real-time viewership.
Anonymous | TrustRadius Reviewer

Modus

ADR is a great interactive tool for B2B businesses that sales deals one-on-one with the customer. I don't think it would be well suited for B2C businesses because of the need and cost for individual licenses per user. I would highly recommend this tool to B2B companies that practice traditional sales with a technological edge.
Anonymous | TrustRadius Reviewer

Pros

Comscore Xmedia

  • Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
  • The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
  • Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.
Anonymous | TrustRadius Reviewer

Modus

  • Allows us to include video collateral in our portfolio
  • Allows visibility into an activity that the recipient performs once collateral is sent to them
  • Provides analytics around most and least used pieces of collateral
  • Allows our marketing team to generate and upload new collateral on demand
Stan Pflueger | TrustRadius Reviewer

Cons

Comscore Xmedia

  • Initially, it was hard to detect how many people actually saw the ads (this was not the most intuitive element) but the product has continued to improve over time with more discernment.
  • Could still improve the user interface, the overall comScore platform isn't the most user-friendly so it can be easy to get lost or go down a rabbit hole and not be clear on how to get back to a set of previous results or data.
  • Reporting could have faster load times.
  • Easier data visualization sorting or internal sharing options.
Anonymous | TrustRadius Reviewer

Modus

  • I wish the App UI was the same across all platforms. The app looks different on Windows than iOS.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Comscore Xmedia

No score
No answers yet
No answers on this topic

Modus

Modus 9.0
Based on 1 answer
App Data Room has been instrumental in allowing our sale representatives to present up-to-date and innovative marketing collateral to potential customers. A second value add is that our Marketing Department is able to create and upload the most current material to the app so that our sales representatives have access to the most up-to-date information to present to our customers.
Stan Pflueger | TrustRadius Reviewer

Usability

Comscore Xmedia

No score
No answers yet
No answers on this topic

Modus

Modus 10.0
Based on 1 answer
Overall, the App Data Room product is easy to use. Our Marketing Department is able to quickly upload updated and new material once they create the documents. Users are able to quickly find material filed by subject matter. Once the appropriate material is located, it can be presented on their iPad and emailed to prospective customers who indicate interest in the products.
Stan Pflueger | TrustRadius Reviewer

Support Rating

Comscore Xmedia

No score
No answers yet
No answers on this topic

Modus

Modus 9.0
Based on 1 answer
The few support requests that we have submitted have been resolved within 2 business days. The App Data Room staff has also been responsive to suggestions from our staff to upgrade the product - specifically in the area of analytics.
Stan Pflueger | TrustRadius Reviewer

Implementation Rating

Comscore Xmedia

No score
No answers yet
No answers on this topic

Modus

Modus 10.0
Based on 1 answer
No, key insights. Implementation was easy. The App Data Room staff hosted initial training sessions for our support personnel, and then these support persons conducted training and support sessions for our users.
Stan Pflueger | TrustRadius Reviewer

Alternatives Considered

Comscore Xmedia

comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.
Anonymous | TrustRadius Reviewer

Modus

We've used custom developed tools in the past but the upfront cost is very high and the solution we had was very costly to update. We did not have a CMS previously so real-time updates were unheard of. App Data Room has all of the features we previously had plus so much more.
Anonymous | TrustRadius Reviewer

Return on Investment

Comscore Xmedia

  • Greater ability to project and make future instances rooted in historical data.
  • Ability to see continuity across a variety of burgeoning, interwoven platforms.
  • Deeper insight into actual campaign results.
Anonymous | TrustRadius Reviewer

Modus

  • I don't have any hard numbers. But all I get are good reviews and compliments from our sales team and customers who interact with ADR.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Comscore Xmedia

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Modus

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

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