3 Ratings
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Score 6.6 out of 100
Top Rated
207 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Likelihood to Recommend

Comscore Xmedia

The ability to drill-down locally is incredibly insightful. As mobile and other channels continue to improve, so has the platform and its accompanying reporting features. Data could be released in a more timely fashion so the numbers are more current and in-line with real-time viewership.
Anonymous | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

I don't give 9 ratings easily. Anyone wanting greater user engagement would benefit from ion interactive. I can slap together a simple interactive tool for a social post easily. I also have a plan selector with complex logic built in that would have cost me $50k to build without ion. Now I'm able to duplicate it and make adjustments to use it for various other applications. We've created a couple dozen fun interactive tools for social posts and now we simply re-purpose them easily to create new ones frequently. I just created a new page for our website that we'll want to be fluid; so the site developers suggested we simply embed an ion tool to give us real-time flexibility. Marketers in other divisions are jealous when they see all the fun stuff we're doing--they're gradually becoming ion converts
Steve Gandola | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
7.3
Ideation
Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
7.5
Content collaboration
Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
7.0

Content Publishing

Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
7.5
Content hub
Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
7.5
Forms / Gated content
Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
7.7
Embedded CTAs
Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
8.4
Content distribution
Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
7.3
Content promotion
Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
8.2
Content automation
Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
6.1

Content Reporting & Analytics

Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
6.9
Audience profiling and targeting
Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
6.9
Closed-loop tracking and reporting
Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
7.1
Content performance analytics
Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
7.0
Campaign optimization dashboard
Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
6.4

Pros

Comscore Xmedia

  • Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
  • The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
  • Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.
Anonymous | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

  • The Ion support team - both during implementation and as we've been building experiences - has been exemplary. They are always available, engaged and enthusiastic.
  • One aspect of the platform that we've loved from the beginning is the customized design template that is built into the platform. Our in-house designer particularly loves this feature as it saves her hours of time when it comes to designing individual assets. She can go in and add polish and style without having to start from scratch every time.
  • The metrics are also incredible. You can really examine and analyze them from several different angles. Automation, Content and our business lines each view the metrics from a different perspective so this has been an especially helpful feature.
Taylor Bornstein | TrustRadius Reviewer

Cons

Comscore Xmedia

  • Initially, it was hard to detect how many people actually saw the ads (this was not the most intuitive element) but the product has continued to improve over time with more discernment.
  • Could still improve the user interface, the overall comScore platform isn't the most user-friendly so it can be easy to get lost or go down a rabbit hole and not be clear on how to get back to a set of previous results or data.
  • Reporting could have faster load times.
  • Easier data visualization sorting or internal sharing options.
Anonymous | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

  • The organization of the catalog leaves something to be desired. It's not very straight forward and it looks dated.
  • The editing tool can sometimes be wonky, zooming instead of opening an edit box.
  • Matching styles requires a paste to match style. From what I can tell there's not a direct button or a global style push.
Aubyn Scolnick | TrustRadius Reviewer

Likelihood to Renew

Comscore Xmedia

No score
No answers yet
No answers on this topic

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 7.1
Based on 22 answers
We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
Laura Medley | TrustRadius Reviewer

Usability

Comscore Xmedia

No score
No answers yet
No answers on this topic

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 7.4
Based on 17 answers
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
Leah Jakaitis | TrustRadius Reviewer

Support Rating

Comscore Xmedia

No score
No answers yet
No answers on this topic

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 10.0
Based on 36 answers
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team.*Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
Chris Schultz | TrustRadius Reviewer

Implementation Rating

Comscore Xmedia

No score
No answers yet
No answers on this topic

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 10.0
Based on 12 answers
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
Jessica Hill | TrustRadius Reviewer

Alternatives Considered

Comscore Xmedia

comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.
Anonymous | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

Honestly, we did not evaluate competitors--we had an influential new member of our marketing team come in with previous experience using Ion from another company, and after checking it out/evaluating it, we did their sandbox demo and found it to be very usable...and what we built during that demo time (15 days) was well-received internally, pushing things forward toward purchase
Jesse Bond | TrustRadius Reviewer

Scalability

Comscore Xmedia

No score
No answers yet
No answers on this topic

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 8.0
Based on 1 answer
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
Georgia Dardick | TrustRadius Reviewer

Return on Investment

Comscore Xmedia

  • Greater ability to project and make future instances rooted in historical data.
  • Ability to see continuity across a variety of burgeoning, interwoven platforms.
  • Deeper insight into actual campaign results.
Anonymous | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

  • I believe this has been a positive ROI for our company - one of our clients pays the subscription and we can use it for multiple clients
  • We've diversified our offerings to clients and have an extra component that separates us from competition
  • We as a team have become more digital savvy
Rachel McIntyre | TrustRadius Reviewer

Screenshots

Pricing Details

Comscore Xmedia

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Comscore Xmedia Editions & Modules

Additional Pricing Details

ion, by Rock Content (formerly from ScribbleLive)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$5,500*

* per customer

ion, by Rock Content (formerly from ScribbleLive) Editions & Modules

Edition
Managed Services + SaaSCustom1
  1. per year
Additional Pricing Details
ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.

Rating Summary

Likelihood to Recommend

Comscore Xmedia
8.0
ion, by Rock Content (formerly from ScribbleLive)
7.6

Likelihood to Renew

Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
7.1

Usability

Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
7.4

Support Rating

Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
10.0

Online Training

Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
8.0

Implementation Rating

Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
10.0

Scalability

Comscore Xmedia
ion, by Rock Content (formerly from ScribbleLive)
8.0

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